Diterbitkan: 2022-12-01

Editorial Information

Cover Kiwari Vol 1 No 4

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https://doi.org/10.24912/ki.v1i4.20750

Front Matters Kiwari Vol 1 No 4

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https://doi.org/10.24912/ki.v1i4.20824

Back Matters Kiwari Vol 1 No 4

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https://doi.org/10.24912/ki.v1i4.20751

Articles

Interaksi Simbolik Penggunaan Merek Secondate di Kalangan Konsumen dalam Menciptakan Brand Loyalty (Studi Kasus Penggunaan Produk Secondate di Kalangan Generasi Milenial)

Kelly Meliana, Muhammad Adi Pribadi

590-597

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|Abstrak views: 208 | Download :91
https://doi.org/10.24912/ki.v1i4.15888

Pengaruh Citra Merek dan Word of Mouth terhadap Kepuasaan Pelanggan Ropang Plus-Plus

Winston, Sisca Aulia

598-604

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|Abstrak views: 48 | Download :56
https://doi.org/10.24912/ki.v1i4.15891

Peran Interaksi Simbolik dalam Komunikasi Pemasaran Melalui Facebook (Studi Kasus Forum Jual Beli Game Online)

Aprianto Tantra, Muhammad Adi Pribadi

605-612

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|Abstrak views: 132 | Download :418
https://doi.org/10.24912/ki.v1i4.15894

Representasi Kesetaraan Gender dalam Film Mulan (Analisis Semiotika)

Shafa Shabryna Gunadi, Muhammad Adi Pribadi

613-619

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|Abstrak views: 950 | Download :593
https://doi.org/10.24912/ki.v1i4.15900

Strategi Jurnalis Olahraga dalam Meningkatkan Antusiasme Masyarakat terhadap Olahraga Sepak Bola di Indonesia

Renaldo Chstopher Prasetya, Ahmad Junaidi

620-627

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|Abstrak views: 320 | Download :226
https://doi.org/10.24912/ki.v1i4.15901

Pengaruh Komunikasi Persuasif dari Influencer Mikro TikTok terhadap Pengambilan Keputusan Konsumen Beauty

Vievian Sri Ayu Purnamas, Ahmad Junaidi

628-633

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|Abstrak views: 561 | Download :441
https://doi.org/10.24912/ki.v1i4.15909

Pengaruh Body Positivity terhadap Marketing Media Sosial Instagram Tagliaplus by Clarissa Putri

Antony Setyawan, Ahmad Junaidi

634-639

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|Abstrak views: 91 | Download :52
https://doi.org/10.24912/ki.v1i4.15912

Pengaruh Viral Marketing dan Celebrity Endorser terhadap Minat Beli Ibu Rumah Tangga di Jakarta Barat

Cecilia Novia Ardianti, Rezi Erdiansyah

640-645

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|Abstrak views: 143 | Download :101
https://doi.org/10.24912/ki.v1i4.15935

Strategi Public Relations dalam Membangun Citra terhadap PT. Mitra Komunika Setya

Albeth Putra Setia, Yugih Setyanto

646-652

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https://doi.org/10.24912/ki.v1i4.15936

Strategi Media Sosial Instagram Promosi Produk Khloe’s Room

Rizky Adiguna Iswanto Putra, Sisca Aulia

653-659

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|Abstrak views: 40 | Download :32
https://doi.org/10.24912/ki.v1i4.15940

Fungsi Iklan Ecinos di Instagram dalam Membangun Brand Awareness

Jeanette Pricillia Harryman, H. H. Daniel Tamburian

660-668

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|Abstrak views: 233 | Download :178
https://doi.org/10.24912/ki.v1i4.15950

Pengaruh Daya Tarik Iklan Shopee 9.9 Sale terhadap Minat Beli Konsumen

Ria Chandra, Sisca Aulia

669-674

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|Abstrak views: 186 | Download :118
https://doi.org/10.24912/ki.v1i4.15952

Komunikasi Pemasaran Bisnis Daring Melalui Media Sosial Instagram (Studi Kasus Pada Reseller Produk Kosmetik Bellshops)

Irene Angelina, Roswita Oktavianti

675-683

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|Abstrak views: 100 | Download :61
https://doi.org/10.24912/ki.v1i4.15954

Interaksi Simbolik Influencer dengan Konsumen dalam Membangun Brand Recognition (Studi Kasus Pada Brand Doppel)

Patricia Michelle Wijaya, Muhammad Adi Pribadi

684-692

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|Abstrak views: 221 | Download :157
https://doi.org/10.24912/ki.v1i4.15956

Pengaruh Tagline Shopee “Gratis Ongkir” terhadap Minat Beli

Alvina Damaiyanti Mulyawan, Sisca Aulia

693-699

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|Abstrak views: 548 | Download :364
https://doi.org/10.24912/ki.v1i4.15958

Perubahan Strategi Periklanan Nasional di Masa Pandemi Covid-19 (Studi Pada Ozzigeno Studio Digital Agency Jakarta)

William Muliawan, Gregorius Genep Sukendro

700-706

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|Abstrak views: 97 | Download :74
https://doi.org/10.24912/ki.v1i4.15965

Analisis Pengaruh Iklan Blackpink terhadap Minat Belanja Online Pada Komunitas Blink

Fransisca Fransisca, Moehammad Gafar Yoedtadi

707-712

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|Abstrak views: 182 | Download :129
https://doi.org/10.24912/ki.v1i4.15972

Fungsi Public Relation Lolié Bakes dalam Membangun Reputasi di Media Sosial Instagram

Nikita Eileen, H. H. Daniel Tamburian

713-719

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|Abstrak views: 92 | Download :77
https://doi.org/10.24912/ki.v1i4.15980

Pengaruh Kualitas Pelayanan dan Citra Merek Sepatu Ventela terhadap Loyalitas Konsumen

Christopher Nehemia Dien, Rezi Erdiansyah

720-726

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|Abstrak views: 403 | Download :233
https://doi.org/10.24912/ki.v1i4.15982

Pengaruh Reputasi Perusahaan terhadap Minat Beli Asuransi Prudential Life Assurance Indonesia

Janice Suwandi, H. H. Daniel Tamburian

727-734

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|Abstrak views: 196 | Download :138
https://doi.org/10.24912/ki.v1i4.15984

Hubungan Antara Brand Storytelling dan Keputusan Pembelian (Studi: menantea.toko)

Diven Christon, Yugih Setyanto, Sudarto Sudarto

735-741

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|Abstrak views: 339 | Download :212
https://doi.org/10.24912/ki.v1i4.16008

Gaydar: Komunikasi Nonverbal dalam Mengidentifikasi Orientasi Seksual di Kalangan Gay

Jocelin Citra Tanjaya, Septia Winduwati

742-750

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|Abstrak views: 153 | Download :570
https://doi.org/10.24912/ki.v1i4.16027

Strategi Komunikasi Partai Solidaritas Indonesia (PSI) Jakarta dalam Melakukan Fundraising

Virya Pratama, Gregorius Genep Sukendro

751-756

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|Abstrak views: 91 | Download :59
https://doi.org/10.24912/ki.v1i4.16280

Fungsi Public Relations Harvest dalam Membangun Reputasi Perusahaan

Andri Andri, H. H. Daniel Tamburian

757-761

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|Abstrak views: 191 | Download :105
https://doi.org/10.24912/ki.v1i4.16285

Peran Public Relations dalam Pembangunan Brand Image Melalui Instagram Holywings

Angelia Christy, Yugih Setyanto

762-770

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https://doi.org/10.24912/ki.v1i4.16366