Kiwari (EISSN: 2827-8763) is a scientific journal written by students supervise by the lecturer as second author. This journal is a publication forum for student's work. The published articles are far from perfect and are open to suggestions and constructive criticism. Kiwari publishes articles written by students in the field of communication science. Kiwari is published by the Faculty of Communication Sciences, Tarumanagara University. Kiwari is published four times a year, in March, June, September, December

Current Issue

Vol. 3 No. 3 (2024): Kiwari

Published: 2024-09-02

Editorial Information

Cover Kiwari Vol. 3 No. 3

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|Abstract views: 46 | Download :49
https://doi.org/10.24912/ki.v3i3.31912

Front Matters Vol. 3 No. 3

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|Abstract views: 41 | Download :46
https://doi.org/10.24912/ki.v3i3.31920

Back Matters Kiwari Vol. 3 No. 3

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|Abstract views: 44 | Download :37
https://doi.org/10.24912/ki.v3i3.31913

Articles

Melihat Pengaruh Konten di Instagram Daihatsu pada Pembelian Produk

Angelin Yholanda, Nigar Pandrianto

388-395

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|Abstract views: 80 | Download :48
https://doi.org/10.24912/ki.v3i3.31914

Strategi Komunikasi Pemasaran Butanoya melalui Media Sosial Instagram

Chelsea Angelique, Nigar Pandrianto

396-403

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|Abstract views: 59 | Download :45
https://doi.org/10.24912/ki.v3i3.31961

Strategi Digital Public Relations PT. Toffee International dalam Membangun Brand Awareness melalui Event SEOCON

Chris Lee, Yugih Setyanto

404-412

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|Abstract views: 96 | Download :88
https://doi.org/10.24912/ki.v3i3.31963

Peran Public Relations serta Strategi dalam Membangun Brand Image PT. Bepah Karya Indonesia

Christian Gabriel, Yugih Setyanto

413-421

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|Abstract views: 58 | Download :57
https://doi.org/10.24912/ki.v3i3.31964

Brand Ambassador Internasional dan Citra Produk Lokal

Della Selvia, Lusia Savitri Setyo Utami

422-428

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|Abstract views: 68 | Download :96
https://doi.org/10.24912/ki.v3i3.31965

Pemanfaatan Instagram sebagai Media Promosi BogorFest 2023

Eka Maulidyarto Khoiron, Moehammad Gafar Yoedtadi

429-438

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|Abstract views: 54 | Download :35
https://doi.org/10.24912/ki.v3i3.31966

Strategi Membangun Citra Produk Hello Bubble dalam Komunitas The Crew melalui Brand Ambassador Blackpink

Elaine Shanice, Nigar Pandrianto

439-447

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|Abstract views: 75 | Download :46
https://doi.org/10.24912/ki.v3i3.31967

Pengaruh Citra Perusahaan dan Instagram terhadap Minat Melamar Pekerjaan pada Mahasiswa FEB Untar

Ferlika Feliana, Moehammad Gafar Yoedtadi

448-456

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|Abstract views: 115 | Download :99
https://doi.org/10.24912/ki.v3i3.31968

Pengaruh Konten YouTube Mengenai Kualitas Informasi terhadap Keputusan Pembelian

Fiesca Natalie, Ahmad Junaidi

457-464

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|Abstract views: 119 | Download :83
https://doi.org/10.24912/ki.v3i3.31969

Pengaruh Uses and Gratification pada Minat Beli Produk Cokro di Jakarta Fair Kemayoran

Fransisca Marcella Riady, Muhammad Adi Pribadi

465-472

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|Abstract views: 64 | Download :42
https://doi.org/10.24912/ki.v3i3.32001

Analisis Regresi Virtual Customer Service terhadap Kepuasan Pelanggan (Studi Kasus Veronika Telkomsel)

Fuad Abrar Firdaus, Wulan Purnama Sari

473-482

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|Abstract views: 105 | Download :98
https://doi.org/10.24912/ki.v3i3.32002

Interaksi Simbolik Portal Berita InfoPublik untuk Membangun Citra Baik Pemerintah

Hieronimus Ori Bagaskara, Muhammad Adi Pribadi

483-487

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|Abstract views: 41 | Download :39
https://doi.org/10.24912/ki.v3i3.32003

Analisis Bauran Komunikasi Pemasaran pada Bisnis Usaha Kerupuk Babi Ajong

Mitchelle Reinardus, Sisca Aulia

488-497

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|Abstract views: 66 | Download :57
https://doi.org/10.24912/ki.v3i3.32004

Media Sosial Instagram sebagai Wadah Kegiatan Promosi Band Kelana

Muhammad Daffa Nadhir Asyrof, Farid Rusdi

498-504

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|Abstract views: 46 | Download :40
https://doi.org/10.24912/ki.v3i3.32005

Optimalisasi Fitur TikTok dan Implikasinya pada Personal Branding

Nofaria Herlianti Marta, Rezi Erdiansyah

505-511

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|Abstract views: 75 | Download :55
https://doi.org/10.24912/ki.v3i3.32006

Peran Media Sosial Instagram dalam Meningkatkan Brand Engagement di Instagram Monochrome

Rhama Andhika Putra Riyadi, Gregorius Genep Sukendro

512-519

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|Abstract views: 140 | Download :189
https://doi.org/10.24912/ki.v3i3.32007

Strategi Personal Branding Grup Musik di Media Sosial Instagram

Rizky Bagus Cahya Putra, Farid Rusdi

520-527

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|Abstract views: 53 | Download :73
https://doi.org/10.24912/ki.v3i3.32008

Komunikasi Virtual Antaranggota Kelompok Gamers Mobile Legend Poseidon

Ronald Yuditha Emmanuel, Lusia Savitri Setyo Utami

528-535

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|Abstract views: 84 | Download :52
https://doi.org/10.24912/ki.v3i3.32017

Studi Psikologi Komunikasi: Menyentuh Rahasia Makna di Balik Karakter Fantasi Mermaid

Sharon Pramacinta Karyadi, Gregorius Genep Sukendro

536-544

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|Abstract views: 99 | Download :83
https://doi.org/10.24912/ki.v3i3.32027

Analisis Semiotika Roland Barthes pada Budaya Jawa dalam Film Inang

Shellie Marcella, Suzy Azeharie

545-552

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|Abstract views: 188 | Download :119
https://doi.org/10.24912/ki.v3i3.32028

Dinamika Pengaruh Komunikasi Persuasif terhadap Kepercayaan Nasabah dalam Konteks Industri Asuransi

Stella Sofjan, Rezi Erdiansyah

553-559

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|Abstract views: 78 | Download :103
https://doi.org/10.24912/ki.v3i3.32029

SNA @jhonlbf: Personal Branding dalam Mengembangkan Brand Engagement

Tetsuya Aurerio Rotty, Wulan Purnama Sari

560-570

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|Abstract views: 80 | Download :50
https://doi.org/10.24912/ki.v3i3.32030

Pengaruh Konten TikTok @bts_official_bighit terhadap Keputusan Pembelian Photocard

Theresa Patricia, Ahmad Junaidi

571-577

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|Abstract views: 115 | Download :88
https://doi.org/10.24912/ki.v3i3.32031

Tren Rambut Sambung di Kalangan Perempuan Papua

Theresia Krimadi, Sinta Paramita

578-582

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|Abstract views: 54 | Download :44
https://doi.org/10.24912/ki.v3i3.32032

Analisis Pelayan Tunarungu terhadap Pembeli (Studi Kasus pada Difabis Coffee & Tea)

Vita Margareta, Sisca Aulia

583-588

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|Abstract views: 84 | Download :70
https://doi.org/10.24912/ki.v3i3.32033
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