Kiwari (EISSN: 2827-8763) is a scientific journal written by students supervise by the lecturer as second author. This journal is a publication forum for student's work. The published articles are far from perfect and are open to suggestions and constructive criticism. Kiwari publishes articles written by students in the field of communication science. Kiwari is published by the Faculty of Communication Sciences, Tarumanagara University. Kiwari is published four times a year, in March, June, September, December

Current Issue

Vol. 3 No. 2 (2024): Kiwari

Published: 2024-06-01

Editorial Information

Cover Kiwari Vol 3 No 2

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|Abstract views: 4 | Download :8
https://doi.org/10.24912/ki.v3i2.30041

Front Matters Kiwari Vol 3 No 2

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|Abstract views: 4 | Download :5
https://doi.org/10.24912/ki.v3i2.30110

Back Matters Kiwari Vol 3 No 2

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|Abstract views: 4 | Download :5
https://doi.org/10.24912/ki.v3i2.30042

Articles

Strategi Penggunaan WhatsApp sebagai Customer Relations pada Proses Penerimaan Mahasiswa Baru Universitas Tarumanagara

Wynne Caesar Oei Winka, Ahmad Junaidi

188-195

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|Abstract views: 27 | Download :21
https://doi.org/10.24912/ki.v3i2.30143

Promosi Online Media Sosial Instagram dan Kepuasan Informasi tentang Industri Fashion

Yoselina, Roswita Oktavianti

196-204

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|Abstract views: 22 | Download :11
https://doi.org/10.24912/ki.v3i2.30168

Signifikansi Marketing Media Sosial dan Brand Equity terhadap Loyalitas Merek Starbucks

Fernando Yose, Wulan Purnama Sari

205-212

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|Abstract views: 42 | Download :24
https://doi.org/10.24912/ki.v3i2.30169

Implementasi Interaksi Simbolik dalam Strategi Komunikasi Pemasaran (Studi Kasus Divisi Copywriter Sevenads Indonesia)

James Cahyadi, Muhammad Adi Pribadi

213-220

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|Abstract views: 46 | Download :43
https://doi.org/10.24912/ki.v3i2.30170

Konten Sarkasme, TikTok, dan Remaja

Johannes Pradana, Lusia Savitri Setyo Utami

221-229

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|Abstract views: 29 | Download :20
https://doi.org/10.24912/ki.v3i2.30171

Analisis Peran Push Notification dalam Mendorong Pembelian Peralatan Rokok Elektrik di E-Commerce

Kevin Antony, Nigar Pandrianto

230-239

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|Abstract views: 31 | Download :26
https://doi.org/10.24912/ki.v3i2.30172

Budaya Organisasi yang Diterapkan di Organisasi PWI (Persatuan Wartawan Indonesia) Kota Bekasi sehingga Membentuk Komunikasi Organisasi

Meylinda Christi Hanna, Moehammad Gafar Yoedtadi

240-245

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|Abstract views: 30 | Download :16
https://doi.org/10.24912/ki.v3i2.30173

Strategi Humas Inspiring Agency dalam Membangun Citra Positif Perusahaan di Kalangan Generasi Z

Aditiya Muharizal Rizki, Sisca Aulia

246-256

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|Abstract views: 32 | Download :26
https://doi.org/10.24912/ki.v3i2.30174

Mengedukasi Masyarakat Manfaat Investasi pada Logam Mulia Secara Online sebagai Humas

Alexander Arieputera, Yugih Setyanto

257-263

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|Abstract views: 25 | Download :10
https://doi.org/10.24912/ki.v3i2.30175

Optimalisasi Penggunaan Instagram untuk Meningkatkan Reputasi Positif Polri melalui Media Sosial

Alni Tiani, Yugih Setyanto

264-269

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|Abstract views: 31 | Download :15
https://doi.org/10.24912/ki.v3i2.30176

Peran Interaksi Simbolik Marketing dalam Melakukan Strategi Komunikasi Pemasaran Produk Packaging PT Ashley Jaya Pratama

Anwen Bagus Susila, Muhammad Adi Pribadi

270-274

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|Abstract views: 19 | Download :10
https://doi.org/10.24912/ki.v3i2.30177

Komunikasi Antara Pelatih dengan Pemain dalam Membangun Prestasi Tim Olahraga

Arron Bryan, Riris Loisa

275-281

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|Abstract views: 46 | Download :29
https://doi.org/10.24912/ki.v3i2.30178

Studi Komunikasi Antarpribadi antara Pelatih dengan Petarung MMA

Calvin Derio, Suzy Azeharie

282-286

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|Abstract views: 27 | Download :21
https://doi.org/10.24912/ki.v3i2.30179

Analisis Penerapan Strategi Komunikasi Pemasaran Digital pada Instagram @Hyundai.Aristagroup

Cavin Andrianus, Farid Rusdi

287-297

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|Abstract views: 46 | Download :33
https://doi.org/10.24912/ki.v3i2.30254

Pengaruh Media Instagram terhadap Keramaian Pengunjung Nagoya Hill Mall Batam

Cherly Thomas, Gregorius Genep Sukendro

298-307

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|Abstract views: 30 | Download :13
https://doi.org/10.24912/ki.v3i2.30255

Media Sosial sebagai Sarana Meningkatkan Brand Awareness

Cynangal Gisellim, Moehammad Gafar Yoedtadi

308-314

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|Abstract views: 66 | Download :35
https://doi.org/10.24912/ki.v3i2.30256

Pola Komunikasi Kelompok Gamers Perempuan pada Game Online

Danial Chen, Sinta Paramita

315-320

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|Abstract views: 36 | Download :23
https://doi.org/10.24912/ki.v3i2.30257

Studi Etnografi pada Budaya Organisasi Rumah Ibadat Pasca Covid-19

Daniel Jehuda Cherubim, Riris Loisa

321-329

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|Abstract views: 33 | Download :13
https://doi.org/10.24912/ki.v3i2.30258

Perilaku Komunikasi Verbal dan Non-verbal Penggemar BTS dalam Akun TikTok @peakaboo__

Dennys Utama, Lusia Savitri Setyo Utami

330-338

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|Abstract views: 41 | Download :39
https://doi.org/10.24912/ki.v3i2.30259

Pengaruh Film Barbie terhadap Persepsi Standar Kecantikan Fisik pada Remaja di Jakarta Barat

Dian Novianti, Sisca Aulia

339-347

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|Abstract views: 61 | Download :19
https://doi.org/10.24912/ki.v3i2.30260

Strategi Komunikasi Instagram Esme Nailbar dalam Menarik Konsumen

Emmanuela Fransisca, Ahmad Junaidi

348-353

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|Abstract views: 23 | Download :14
https://doi.org/10.24912/ki.v3i2.30261

Analisis Regresi Brand Image terhadap Kepuasan Pelanggan pada PT. Aneka Ragam

Faldie Muhamad Haikal, Wulan Purnama Sari

354-363

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|Abstract views: 28 | Download :14
https://doi.org/10.24912/ki.v3i2.30262

Studi Komunikasi Kelompok dalam Divisi Marketing PT Mirae Indonesia

Frenky Julianto, Gregorius Genep Sukendro

364-371

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|Abstract views: 26 | Download :7
https://doi.org/10.24912/ki.v3i2.30263

Strategi Pemasaran Digital Menggunakan Fitur Boosting pada Instagram Ads

Kristoffer Gerald, Rezi Erdiansyah

372-377

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|Abstract views: 26 | Download :10
https://doi.org/10.24912/ki.v3i2.30264

Strategi Personal Branding Nano-Influencers Kecantikan dan Fashion melalui Media Sosial TikTok

Putri Charenina, Septia Winduwati

378-387

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|Abstract views: 42 | Download :24
https://doi.org/10.24912/ki.v3i2.30265
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