Kiwari (EISSN: 2827-8763) is a scientific journal written by students supervise by the lecturer as second author. This journal is a publication forum for student's work. The published articles are far from perfect and are open to suggestions and constructive criticism. Kiwari publishes articles written by students in the field of communication science. Kiwari is published by the Faculty of Communication Sciences, Tarumanagara University. Kiwari is published four times a year, in March, June, September, December

Current Issue

Vol. 4 No. 3 (2025): Kiwari

Published: 2025-09-30

Editorial Information

Cover Vol. 4 No. 3

https://doi.org/10.24912/ki.v4i3.35470
Abstract : 4 | PDF : 6
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Front Matters Vol. 4 No. 3

https://doi.org/10.24912/ki.v4i3.35469
Abstract : 5 | PDF : 7
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Back Matters Vol. 4 No. 3

https://doi.org/10.24912/ki.v4i3.35471
Abstract : 4 | PDF : 8
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Articles

Pengaruh Promosi Media Sosial dan Implikasinya terhadap Brand Image Produk Skincare pada Generasi Z

Ade Praestu Digdya, Ahmad Junaidi

418-425

https://doi.org/10.24912/ki.v4i3.35403
Abstract : 48 | PDF : 39
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Peran Media Sosial dalam Membangun Opini Publik: Studi Kasus Akun Media Sosial DPR RI

Yohanes William, Riris Loisa

426-434

https://doi.org/10.24912/ki.v4i3.35405
Abstract : 69 | PDF : 57
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Dampak Media Sosial terhadap Pembentukan Identitas Diri di Kalangan Remaja

Nabir I B Noho, Farid

435-442

https://doi.org/10.24912/ki.v4i3.35407
Abstract : 84 | PDF : 75
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Optimalisasi Video Pendek Byon Combat Sport untuk Meningkatkan Brand Awareness di TikTok

Jikho Agung Pratama, Diah Ayu Candraningrum

443-453

https://doi.org/10.24912/ki.v4i3.35409
Abstract : 24 | PDF : 16
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Kreativitas dalam Iklan Indomie Versi "Indomie Hidupkan Inspirasimu": Sebuah Pendekatan Semiotika Peirce

Muhammad Fajrul Rachman, Farid

454-463

https://doi.org/10.24912/ki.v4i3.35411
Abstract : 29 | PDF : 23
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Penggunaan Media Sosial untuk Meningkatkan Keuntungan Republic Vespa

Muhammad Marcellino Navis, Yugih Setyanto

464-470

https://doi.org/10.24912/ki.v4i3.35413
Abstract : 23 | PDF : 16
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Membangun Brand Awareness Melalui Strategi Konten di Media Sosial Adi and Friends Wedding Organizer

Kennixson, Nigar Pandrianto

471-477

https://doi.org/10.24912/ki.v4i3.35415
Abstract : 31 | PDF : 29
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Analisis Strategi Komunikasi dalam Mendapatkan Subscriber pada Channel YouTube

Kendi Wikasa Tikta, Muhammad Adi Pribadi

478-483

https://doi.org/10.24912/ki.v4i3.35417
Abstract : 25 | PDF : 15
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Adaptasi dan Komunikasi Antarbudaya pada Suster Baru di Biara

Julina Harefa, Riris Loisa

484-491

https://doi.org/10.24912/ki.v4i3.35419
Abstract : 22 | PDF : 15
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Analisis Semiotik Pesan Iklan @GojekIndonesia sebagai Media Informasi

Hubert Jan Muaya, Wulan Purnama Sari

492-499

https://doi.org/10.24912/ki.v4i3.35423
Abstract : 27 | PDF : 24
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Pemanfaatan Media Sosial dalam Mengubah Stigma Olahraga Billiard melalui Media Alternatif

Sandy Ardianto Setiadjie, Farid

500-508

https://doi.org/10.24912/ki.v4i3.35424
Abstract : 25 | PDF : 18
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Pola Interaksi Pengguna TikTok pada Akun @JVKE

Russel, Doddy Salman

509-517

https://doi.org/10.24912/ki.v4i3.35426
Abstract : 20 | PDF : 16
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Kerja Media Tangerang TV dalam Pemberitaan Pelanggaran Hukum Jam Operasional Truk Bermuatan Besar

Muhamad Bilal Farhan Banubrata, Ahmad Junaidi

518-527

https://doi.org/10.24912/ki.v4i3.35428
Abstract : 16 | PDF : 11
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Dampak Isu Pornografi di Media Sosial Instagram terhadap Mahasiswa/i di Jakarta Barat

Adi Satria, Muhammad Adi Pribadi

528-534

https://doi.org/10.24912/ki.v4i3.35400
Abstract : 19 | PDF : 12
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Dampak Kualitas Layanan Media Sosial terhadap Citra Pemerintah Provinsi Daerah Khusus Jakarta

Achmad Yasser Anshari, Rezi Erdiansyah

535-542

https://doi.org/10.24912/ki.v4i3.35402
Abstract : 31 | PDF : 19
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Efektivitas Strategi Komunikasi Pemasaran di Perusahaan Jasa Design Interior dan Kontraktor

Fredy Andrianto, Doddy Salman

543-549

https://doi.org/10.24912/ki.v4i3.35404
Abstract : 28 | PDF : 30
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Standar Kecantikan dalam Film Imperfect: Sebuah Pendekatan Semiotika

Alena Bella Angelika, Nigar Pandrianto

550-557

https://doi.org/10.24912/ki.v4i3.35406
Abstract : 31 | PDF : 22
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Konstruksi Realitas Peran Anak Perempuan dalam Keluarga Batak di Film Ngeri-Ngeri Sedap

Daniel Putra Jaya, Septia Winduwati

558-566

https://doi.org/10.24912/ki.v4i3.35408
Abstract : 40 | PDF : 24
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Analisis Semiotika Ferdinand De Saussure pada Lirik Lagu “Ku Bukan Mesin Lotremu” Karya The Jansen

Muhammad Farhan, Gregorius Genep Sukendro

567-573

https://doi.org/10.24912/ki.v4i3.35410
Abstract : 53 | PDF : 38
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Analisis Pengaruh Personal Branding Aeronshiki di TikTok terhadap Loyalitas Penggemar Scene MPL ID

Alessandro Angelo Tedjo, Sisca Aulia

574-582

https://doi.org/10.24912/ki.v4i3.35412
Abstract : 38 | PDF : 19
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Analisis Fenomenologi Siswa terhadap Sistem Pembelajaran Hybrid Pascapandemi COVID-19

Diovanny Hardja, Wulan Purnama Sari

583-593

https://doi.org/10.24912/ki.v4i3.35414
Abstract : 21 | PDF : 12
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Strategi Komunikasi Persuasif Iklan Pinjaman Online "Adakami - TVC - #AdakepastianAdaKami" di YouTube

Alfred Pradipta, Gregorius Genep Sukendro

594-601

https://doi.org/10.24912/ki.v4i3.35416
Abstract : 34 | PDF : 19
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Manajemen Citra Media di Era Digital: Strategi PR Majalah Sunday

Jane Louise, Moehammad Gafar Yoedtadi

602-611

https://doi.org/10.24912/ki.v4i3.35418
Abstract : 24 | PDF : 13
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Representasi Seorang Ibu Tunggal yang Gaya Komunikasi menjadi Kunci Dasar Hubungannya dengan Sang Anak Di Film “Susah Sinyal”

Valentina Kyrie Angel, Septia Winduwati

612-623

https://doi.org/10.24912/ki.v4i3.35420
Abstract : 21 | PDF : 12
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Peran Media Relation dalam Menangani Krisis pada Perusahaan

Aulia Nurfitri, Ahmad Junaidi

624-631

https://doi.org/10.24912/ki.v4i3.35421
Abstract : 33 | PDF : 36
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