Published: 2024-10-01

Editorial Information

Cover Vol. 8 No. 2

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|Abstract views: 6 | Download :21
https://doi.org/10.24912/pr.v8i2.32113

Front Matters Vol 8 No 2

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|Abstract views: 5 | Download :17
https://doi.org/10.24912/pr.v8i2.32181

Back Matters Vol. 8 No. 2

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|Abstract views: 2 | Download :7
https://doi.org/10.24912/pr.v8i2.32114

Articles

Analisis Pembentukan Online Personal Branding Melalui Media Sosial (Studi Kasus Channel YouTube The Jooomers)

Josephine Patricia Japutra, Septia Winduwati

265-274

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|Abstract views: 50 | Download :109
https://doi.org/10.24912/pr.v8i2.27524

Lebih dari Sekadar Click dan Likes: Kontribusi Social Media Specialist dalam Menciptakan Engagement

Amelia Putri, Wulan Purnama Sari

275-283

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|Abstract views: 64 | Download :42
https://doi.org/10.24912/pr.v8i2.27540

Pendekatan Kuantitatif dalam Memahami Dampak Konten TikTok pada Brand Image: Studi Kasus Skintific

Viona Viona, Farid Rusdi

284-291

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|Abstract views: 68 | Download :47
https://doi.org/10.24912/pr.v8i2.27554

Electronic Word of Mouth dan Citra Merek The Originote di Kalangan Generasi Z

Christina Christina, Wulan Purnama Sari

292-301

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|Abstract views: 68 | Download :47
https://doi.org/10.24912/pr.v8i2.27570

Pengaruh Brand Ambassador Korea vs Indonesia pada Scarlett Whitening terhadap Keputusan Pembelian

Madeline Sofia Bella, Ahmad Junaidi

302-310

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|Abstract views: 112 | Download :64
https://doi.org/10.24912/pr.v8i2.27574

Aplikasi Customer Service Commitment dalam Menjaga Loyalitas Konsumen Starbucks Signing Store

Salsabila Salsabila, Septia Winduwati

311-317

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|Abstract views: 20 | Download :20
https://doi.org/10.24912/pr.v8i2.27597

Efektivitas Komunikasi Pemasaran Melalui Key Opinion Leader (KOL) dalam Meningkatkan Brand Awareness SH-RD Indonesia

Thio Kellin, Farid Rusdi

318-327

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|Abstract views: 122 | Download :53
https://doi.org/10.24912/pr.v8i2.27599

Membangun Personal Branding 'Positif Energy' Melalui Media Sosial Shasa Zhania

Aliya Khotimah, Farid Rusdi

328-337

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|Abstract views: 174 | Download :94
https://doi.org/10.24912/pr.v8i2.27605

Mengukur Pengaruh Kreativitas: Campaign “Hot Chilli Chicken” terhadap Brand Awareness KFC di Instagram

Angeline Susanto, Gregorius Genep Sukendro

338-345

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|Abstract views: 22 | Download :19
https://doi.org/10.24912/pr.v8i2.27606

Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran pada Brand Recognition Toko Online P Mart

Rifanny Darmadi, Muhammad Adi Pribadi

346-353

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|Abstract views: 32 | Download :19
https://doi.org/10.24912/pr.v8i2.27614

Analisis Strategi Komunikasi Pemasaran dalam Meningkatkan Customer Engagement Produk Kecantikan di TikTok

Angelin Angelin, Sinta Paramita

354-362

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|Abstract views: 137 | Download :120
https://doi.org/10.24912/pr.v8i2.27615

Analisis Gaya Hidup Shoppertainment Melalui Shopee Live

Visca Montera, Sisca Aulia

363-371

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|Abstract views: 39 | Download :27
https://doi.org/10.24912/pr.v8i2.27621

Efektivitas Kampanye Clean & Clear “Bangga dengan Warna Kulitmu” dalam Meningkatkan Kepercayaan Diri Remaja Putri

Herti Yuliana Nainggolan, Rezi Erdiansyah

372-380

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|Abstract views: 30 | Download :16
https://doi.org/10.24912/pr.v8i2.27629

Menilik Arti Kebebasan Manusia (Semiotika Iklan IM3 Ooredoo Versi Kebebasan Itu Bernama #FreedomInternet)

Gabriella Gabriella, Gregorius Genep Sukendro

381-390

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|Abstract views: 34 | Download :22
https://doi.org/10.24912/pr.v8i2.27637

Analisis Peran Humas dalam Meningkatkan Citra Perusahaan di Media Sosial Instagram

Juan Yosef, Yugih Setyanto

391-400

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|Abstract views: 173 | Download :83
https://doi.org/10.24912/pr.v8i2.27639

Pengaruh Brand Trust dan Brand Awareness terhadap Keputusan Pembelian Produk Kecantikan

Michelle Gracella Harifin, Sinta Paramita

401-409

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|Abstract views: 129 | Download :109
https://doi.org/10.24912/pr.v8i2.27641

Mengembangkan Konten Menarik Sebagai Strategi Branding @Folkative

Kevin Viriyaputra, Wulan Purnama Sari

410-418

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|Abstract views: 42 | Download :39
https://doi.org/10.24912/pr.v8i2.27651

Analisis Persepsi Konsumen dan Citra Merek Belanja Online di Floralclothing

Cherise Priscilla, Sisca Aulia

419-428

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|Abstract views: 100 | Download :76
https://doi.org/10.24912/pr.v8i2.27652

Optimalisasi Brand Exposure Kopi Lokal melalui Micro Influencer: Studi Kasus Kopimin

Christine Vonny Carolina, Wulan Purnama Sari

429-437

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|Abstract views: 32 | Download :22
https://doi.org/10.24912/pr.v8i2.27655

Cyber Public Relations, Corporate Social Responsibility, dan Citra Produk Pakaian Erigo

Rio Heryanto, Rezi Erdiansyah

438-445

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|Abstract views: 65 | Download :23
https://doi.org/10.24912/pr.v8i2.27657

Analisis Personal Branding dalam Meningkatkan Brand Awareness di TikTok

Vinessa Irene Kusuma, Sinta Paramita

446-456

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|Abstract views: 123 | Download :67
https://doi.org/10.24912/pr.v8i2.27658

Strategi Kampanye PR Muscle First dalam Mengembangkan Brand Awareness Melalui KOL

Edsa Estella Amrikasari Putri, Septia Winduwati

457-466

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|Abstract views: 63 | Download :40
https://doi.org/10.24912/pr.v8i2.27670

Influencer dalam Meningkatkan Brand Awareness pada Media Sosial

Alda Vadiyanur, Moehammad Gafar Yoedtadi

467-473

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|Abstract views: 110 | Download :39
https://doi.org/10.24912/pr.v8i2.27673

Pemanfaatan Instagram @stylistmode.id sebagai Media Branding UMKM Stylistmode

Ratna Dela Khumara, Riris Loisa

474-482

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|Abstract views: 26 | Download :28
https://doi.org/10.24912/pr.v8i2.27678

Pemanfaatan Media Sosial TikTok dalam Membangun Citra Lembaga Sensor Film (LSF) RI

Zakia Syahlail Kusmayani, Septia Winduwati

483-492

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|Abstract views: 46 | Download :32
https://doi.org/10.24912/pr.v8i2.27680

Pola Komunikasi RUBI Community dalam Membangun Konektivitas antara Brand dan Konsumen

Rana Qothrunnada, Nigar Pandrianto

493-501

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|Abstract views: 36 | Download :38
https://doi.org/10.24912/pr.v8i2.27686

Pemanfaatan TikTok Sebagai Sarana Strategi Komunikasi Branding Universitas Tarumanagara

Debora Natalia Pasanea, Septia Winduwati

502-511

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|Abstract views: 51 | Download :46
https://doi.org/10.24912/pr.v8i2.27689

Strategi Komunikasi Pemanfaatan Key Opinion Leader dalam Meningkatkan Brand Awareness di Media Sosial

Michelle Ruth Dharmawan, Moehammad Gafar Yoedtadi

512-521

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|Abstract views: 72 | Download :79
https://doi.org/10.24912/pr.v8i2.27691

Membangun Personal Branding di Linkedin: Perspektif Generasi Z dalam Pencarian Kerja

Fanneza Rahmawati, Lina Sinatra Wijaya

522-537

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|Abstract views: 186 | Download :124
https://doi.org/10.24912/pr.v8i2.31791

Analisis Manajemen Krisis Humas Perumda Air Minum Kota Surakarta dalam Polemik Pengelolaan Mata Air Cokro

Gracelia Audriana Dewi, Zon Vanel

538-555

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|Abstract views: 40 | Download :20
https://doi.org/10.24912/pr.v8i2.31890