Prologia (E-ISSN 2598-0777) is a national journal, which all articles contain student's writing, are published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Prologia are result from research and scientific studies conduct by students in communication field. Prologia published twice a year. First issue will be publish on March and second issue on October. Articles published in Prologia have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team. 

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Current Issue

Vol. 7 No. 1 (2023): Prologia

Published: 2024-07-19

Editorial Information

Cover Prologia Vol 7 No 1

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|Abstract views: 38 | Download :70
https://doi.org/10.24912/pr.v7i1.23098

Front Matters Prologia Vol 7 No 1

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|Abstract views: 34 | Download :54
https://doi.org/10.24912/pr.v7i1.23099

Back Matters Prologia Vol 7 No 1

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|Abstract views: 23 | Download :52
https://doi.org/10.24912/pr.v7i1.23100

Articles

Pengaruh Product Placement Kopiko dalam Drama Korea terhadap Minat Beli Konsumen Generasi Muda

Caren Villa, Lusia Savitri Setyo Utami

1-7

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|Abstract views: 759 | Download :904
https://doi.org/10.24912/pr.v7i1.15621

Representasi Tindakan Kepahlawanan (Analisis Semiotika Iklan Grab – Pahlawan Top Up)

Grace Shella, Gregorius Genep Sukendro

8-13

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|Abstract views: 361 | Download :348
https://doi.org/10.24912/pr.v7i1.15643

Pengaruh Pesan Kampanye Body Positivity terhadap Brand Image Fashion Instagram Kurve.official

Ahmad Junaidi, Vivi Arviany

14-21

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|Abstract views: 911 | Download :789
https://doi.org/10.24912/pr.v7i1.15660

Strategi Marketing Public Relations Bioskop Drive-In dalam Membangun Brand Image Perusahaan

Angellia Angellia, Roswita Oktavianti

22-30

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|Abstract views: 500 | Download :703
https://doi.org/10.24912/pr.v7i1.15668

Pengaruh Komunikasi Pemasaran Terpadu terhadap Minat Investasi Mahasiswa Universitas Tarumanagara di Aplikasi Bibit

Bryan Purnama, Yugih Setyanto

31-37

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|Abstract views: 277 | Download :338
https://doi.org/10.24912/pr.v7i1.15695

Tingkat Kepuasan Penggunaan Media Instagram @officialkvibes Pada Grup Line K-Popers Indonesia

Ida Ayu Shanti Saraswati, Moehammad Gafar Yoedtadi

38-43

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|Abstract views: 305 | Download :514
https://doi.org/10.24912/pr.v7i1.15725

Strategi Komunikasi Pemasaran dalam Membangun Brand Image Lembaga Sertifikasi Profesi Manajemen Risiko

Bernadette Tiur Adlina, Riris Loisa

44-51

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|Abstract views: 329 | Download :614
https://doi.org/10.24912/pr.v7i1.15760

Strategi Media Digital Restoran Ramen dalam Mempromosikan Produk Saat Kondisi Pemberlakuan Pembatasan Kegiatan Masyarakat

Kristina Milka, Roswita Oktavianti

52-61

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|Abstract views: 294 | Download :877
https://doi.org/10.24912/pr.v7i1.15767

Analisis Proses Kreatif dalam Pembuatan Konten Interaktif di Media Sosial Instagram Majalah Sunday

Salwa Salsabilla Ridwan, Wulan Purnama Sari

62-70

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|Abstract views: 647 | Download :1566
https://doi.org/10.24912/pr.v7i1.15781

Berpikir Kreatif Humas di Media Sosial Instagram dalam Membangun Citra Positif Perguruan Tinggi (Studi Kasus Pada Akun @Untarjakarta)

Sarah Santosa, Roswita Oktavianti

71-80

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|Abstract views: 301 | Download :575
https://doi.org/10.24912/pr.v7i1.15790

Analisis Brand Ambassador Jerome Polin Pada Brand Menantea

Sania Sutandi, Sisca Aulia

81-87

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|Abstract views: 642 | Download :1207
https://doi.org/10.24912/pr.v7i1.15812

Efektivitas Kegunaan Product Placement terhadap Brand Awareness Kopiko dalam Drama Korea Vincenzo

Stella Aurelia Herawan, Rezi Erdiansyah

88-93

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|Abstract views: 342 | Download :300
https://doi.org/10.24912/pr.v7i1.15813

Analisis Komunikasi Pemasaran Kedai Kopi dalam Membangun Brand Awareness melalui Media Sosial (Studi Kasus pada Instagram Kopi Lain Hati)

Devara Resty, Riris Loisa, Nigar Pandrianto

94-100

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|Abstract views: 804 | Download :861
https://doi.org/10.24912/pr.v7i1.15840

Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran Pada Brand Recognition Gracias Label

Sella Friska, Muhammad Adi Pribadi

101-109

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|Abstract views: 146 | Download :200
https://doi.org/10.24912/pr.v7i1.15878

Peran Interaksi Simbolik dalam Membuat Content Marketing untuk Menciptakan Brand Engagement Media Sosial @dailysocial.id

Dayang Gasani Aqila Febridianti, Muhammad Adi Pribadi

110-118

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|Abstract views: 323 | Download :473
https://doi.org/10.24912/pr.v7i1.15884

Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran Restoran di Masa Pandemi (Studi Kasus Restoran Ta Wan Lippo Puri, Jakarta Barat)

Azizah Ayu Ramadhanti, Muhammad Adi Pribadi

119-126

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|Abstract views: 162 | Download :178
https://doi.org/10.24912/pr.v7i1.15893

Pengaruh Kualitas Pesan Iklan dan Daya Tarik Iklan terhadap Efektivitas Iklan dan Implikasinya pada Brand Awareness

Junita Junita, Rezi Erdiansyah

127-133

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|Abstract views: 230 | Download :280
https://doi.org/10.24912/pr.v7i1.16025

Strategi Divisi Media Sosial Pada Penerbit BRIN dalam Menginformasikan Program Akuisisi Pengetahuan Lokal

Fajar Hermawan, Moehammad Gafar Yoedtadi

134-140

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|Abstract views: 240 | Download :244
https://doi.org/10.24912/pr.v7i1.16028

Pengaruh Penggunaan Iklan Televisi dan Daya Tarik Iklan terhadap Brand Equity Shampo Head & Shoulders

Vegent Lorenza, Rezi Erdiansyah

141-148

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|Abstract views: 283 | Download :279
https://doi.org/10.24912/pr.v7i1.16029

Strategi Komunikasi Pemasaran Electronic Word of Mouth ESQA Cosmetics

Nathania Celia Bellajane, Yugih Setyanto, Doddy Salman

149-155

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|Abstract views: 744 | Download :1484
https://doi.org/10.24912/pr.v7i1.16030

Pandangan Penggemar pada Kolaborasi Produk Somethinc X NCT Dream

Destra Thesalonika Christiansen, Lusia Savitri Setyo Utami

156-163

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|Abstract views: 539 | Download :957
https://doi.org/10.24912/pr.v7i1.21280

Strategi Komunikasi Pemasaran Pusat Perbelanjaan di Jakarta (Studi Kasus Emporium Pluit Mall)

Sheane Justine, Muhammad Adi Pribadi

164-170

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|Abstract views: 304 | Download :469
https://doi.org/10.24912/pr.v7i1.21281

Pengaruh Bauran Pemasaran terhadap Perilaku Konsumtif (Studi Kasus Brand Maybelline di Shopee pada Dewasa Awal)

Pratita Aviny, Sisca Aulia

171-178

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|Abstract views: 319 | Download :265
https://doi.org/10.24912/pr.v7i1.21287

Strategi Marketing Communication dalam Mempertahankan Loyalitas Pelanggan pada Brand Makanan

Valessca Lando, Roswita Oktavianti

179-188

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|Abstract views: 727 | Download :544
https://doi.org/10.24912/pr.v7i1.21302

Analisis Digital Branding pada Media Sosial Akun Instagram

Putri Fellanny, Sinta Paramita

189-197

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|Abstract views: 1637 | Download :1677
https://doi.org/10.24912/pr.v7i1.21303

Analisis Pola Komunikasi Grup Indonesia Traveler pada Media Sosial Clubhouse

Nadira Shifa Khofifah, Sofia Primalisanti Devi

198-206

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|Abstract views: 132 | Download :185
https://doi.org/10.24912/pr.v7i1.23036

Customer Brand Engagement Pengguna Electronic Payment

John Valentino, Rezi Erdiansyah

207-212

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|Abstract views: 233 | Download :208
https://doi.org/10.24912/pr.v7i1.21282

Kesesuaian Karakteristik Key Opinion Leader (KOL) terhadap Efektifitas NCT Dream sebagai KOL Somethinc

Almira Rassya Cantika, Kurnia Kurnia

213-221

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|Abstract views: 1096 | Download :1719
https://doi.org/10.24912/pr.v7i1.23261

Brand Image, Service Quality, dan Consumer Loyalty Toko Online Roboykids

Fandy Fandy, Rezi Erdiansyah

222-228

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|Abstract views: 139 | Download :142
https://doi.org/10.24912/pr.v7i1.21283

Analisis Strategi Komunikasi Bauran Pemasaran Shopee Peachcosmetics

Kelvin, Sisca Aulia

229-236

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|Abstract views: 504 | Download :591
https://doi.org/10.24912/pr.v7i1.21297
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