Prologia (E-ISSN 2598-0777) is a national journal, which all articles contain student's writing, are published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Prologia are result from research and scientific studies conduct by students in communication field. Prologia published twice a year. First issue will be publish on March and second issue on October. Articles published in Prologia have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team. 

Announcements

Current Issue

Vol. 8 No. 2 (2024): Prologia

Published: 2024-10-01

Editorial Information

Cover Vol. 8 No. 2

https://doi.org/10.24912/pr.v8i2.32113
Abstract : 39 | PDF : 42
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Front Matters Vol 8 No 2

https://doi.org/10.24912/pr.v8i2.32181
Abstract : 40 | PDF : 44
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Back Matters Vol. 8 No. 2

https://doi.org/10.24912/pr.v8i2.32114
Abstract : 31 | PDF : 25
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Articles

Analisis Pembentukan Online Personal Branding Melalui Media Sosial (Studi Kasus Channel YouTube The Jooomers)

Josephine Patricia Japutra, Septia Winduwati

265-274

https://doi.org/10.24912/pr.v8i2.27524
Abstract : 215 | PDF : 160
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Lebih dari Sekadar Click dan Likes: Kontribusi Social Media Specialist dalam Menciptakan Engagement

Amelia Putri, Wulan Purnama Sari

275-283

https://doi.org/10.24912/pr.v8i2.27540
Abstract : 261 | PDF : 174
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Pendekatan Kuantitatif dalam Memahami Dampak Konten TikTok pada Brand Image: Studi Kasus Skintific

Viona Viona, Farid Rusdi

284-291

https://doi.org/10.24912/pr.v8i2.27554
Abstract : 261 | PDF : 96
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Electronic Word of Mouth dan Citra Merek The Originote di Kalangan Generasi Z

Christina Christina, Wulan Purnama Sari

292-301

https://doi.org/10.24912/pr.v8i2.27570
Abstract : 151 | PDF : 84
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Pengaruh Brand Ambassador Korea vs Indonesia pada Scarlett Whitening terhadap Keputusan Pembelian

Madeline Sofia Bella, Ahmad Junaidi

302-310

https://doi.org/10.24912/pr.v8i2.27574
Abstract : 257 | PDF : 119
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Aplikasi Customer Service Commitment dalam Menjaga Loyalitas Konsumen Starbucks Signing Store

Salsabila Salsabila, Septia Winduwati

311-317

https://doi.org/10.24912/pr.v8i2.27597
Abstract : 129 | PDF : 53
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Efektivitas Komunikasi Pemasaran Melalui Key Opinion Leader (KOL) dalam Meningkatkan Brand Awareness SH-RD Indonesia

Thio Kellin, Farid Rusdi

318-327

https://doi.org/10.24912/pr.v8i2.27599
Abstract : 313 | PDF : 143
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Membangun Personal Branding 'Positif Energy' Melalui Media Sosial Shasa Zhania

Aliya Khotimah, Farid Rusdi

328-337

https://doi.org/10.24912/pr.v8i2.27605
Abstract : 481 | PDF : 202
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Mengukur Pengaruh Kreativitas: Campaign “Hot Chilli Chicken” terhadap Brand Awareness KFC di Instagram

Angeline Susanto, Gregorius Genep Sukendro

338-345

https://doi.org/10.24912/pr.v8i2.27606
Abstract : 147 | PDF : 45
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Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran pada Brand Recognition Toko Online P Mart

Rifanny Darmadi, Muhammad Adi Pribadi

346-353

https://doi.org/10.24912/pr.v8i2.27614
Abstract : 161 | PDF : 42
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Analisis Strategi Komunikasi Pemasaran dalam Meningkatkan Customer Engagement Produk Kecantikan di TikTok

Angelin Angelin, Sinta Paramita

354-362

https://doi.org/10.24912/pr.v8i2.27615
Abstract : 437 | PDF : 517
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Analisis Gaya Hidup Shoppertainment Melalui Shopee Live

Visca Montera, Sisca Aulia

363-371

https://doi.org/10.24912/pr.v8i2.27621
Abstract : 163 | PDF : 83
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Efektivitas Kampanye Clean & Clear “Bangga dengan Warna Kulitmu” dalam Meningkatkan Kepercayaan Diri Remaja Putri

Herti Yuliana Nainggolan, Rezi Erdiansyah

372-380

https://doi.org/10.24912/pr.v8i2.27629
Abstract : 124 | PDF : 49
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Menilik Arti Kebebasan Manusia (Semiotika Iklan IM3 Ooredoo Versi Kebebasan Itu Bernama #FreedomInternet)

Gabriella Gabriella, Gregorius Genep Sukendro

381-390

https://doi.org/10.24912/pr.v8i2.27637
Abstract : 124 | PDF : 57
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Analisis Peran Humas dalam Meningkatkan Citra Perusahaan di Media Sosial Instagram

Juan Yosef, Yugih Setyanto

391-400

https://doi.org/10.24912/pr.v8i2.27639
Abstract : 803 | PDF : 220
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Pengaruh Brand Trust dan Brand Awareness terhadap Keputusan Pembelian Produk Kecantikan

Michelle Gracella Harifin, Sinta Paramita

401-409

https://doi.org/10.24912/pr.v8i2.27641
Abstract : 452 | PDF : 448
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Mengembangkan Konten Menarik Sebagai Strategi Branding @Folkative

Kevin Viriyaputra, Wulan Purnama Sari

410-418

https://doi.org/10.24912/pr.v8i2.27651
Abstract : 219 | PDF : 110
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Analisis Persepsi Konsumen dan Citra Merek Belanja Online di Floralclothing

Cherise Priscilla, Sisca Aulia

419-428

https://doi.org/10.24912/pr.v8i2.27652
Abstract : 240 | PDF : 132
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Optimalisasi Brand Exposure Kopi Lokal melalui Micro Influencer: Studi Kasus Kopimin

Christine Vonny Carolina, Wulan Purnama Sari

429-437

https://doi.org/10.24912/pr.v8i2.27655
Abstract : 133 | PDF : 48
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Cyber Public Relations, Corporate Social Responsibility, dan Citra Produk Pakaian Erigo

Rio Heryanto, Rezi Erdiansyah

438-445

https://doi.org/10.24912/pr.v8i2.27657
Abstract : 176 | PDF : 61
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Analisis Personal Branding dalam Meningkatkan Brand Awareness di TikTok

Vinessa Irene Kusuma, Sinta Paramita

446-456

https://doi.org/10.24912/pr.v8i2.27658
Abstract : 354 | PDF : 215
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Strategi Kampanye PR Muscle First dalam Mengembangkan Brand Awareness Melalui KOL

Edsa Estella Amrikasari Putri, Septia Winduwati

457-466

https://doi.org/10.24912/pr.v8i2.27670
Abstract : 263 | PDF : 83
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Influencer dalam Meningkatkan Brand Awareness pada Media Sosial

Alda Vadiyanur, Moehammad Gafar Yoedtadi

467-473

https://doi.org/10.24912/pr.v8i2.27673
Abstract : 409 | PDF : 151
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Pemanfaatan Instagram @stylistmode.id sebagai Media Branding UMKM Stylistmode

Ratna Dela Khumara, Riris Loisa

474-482

https://doi.org/10.24912/pr.v8i2.27678
Abstract : 143 | PDF : 67
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Pemanfaatan Media Sosial TikTok dalam Membangun Citra Lembaga Sensor Film (LSF) RI

Zakia Syahlail Kusmayani, Septia Winduwati

483-492

https://doi.org/10.24912/pr.v8i2.27680
Abstract : 145 | PDF : 96
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Pola Komunikasi RUBI Community dalam Membangun Konektivitas antara Brand dan Konsumen

Rana Qothrunnada, Nigar Pandrianto

493-501

https://doi.org/10.24912/pr.v8i2.27686
Abstract : 165 | PDF : 110
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Pemanfaatan TikTok Sebagai Sarana Strategi Komunikasi Branding Universitas Tarumanagara

Debora Natalia Pasanea, Septia Winduwati

502-511

https://doi.org/10.24912/pr.v8i2.27689
Abstract : 183 | PDF : 95
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Strategi Komunikasi Pemanfaatan Key Opinion Leader dalam Meningkatkan Brand Awareness di Media Sosial

Michelle Ruth Dharmawan, Moehammad Gafar Yoedtadi

512-521

https://doi.org/10.24912/pr.v8i2.27691
Abstract : 282 | PDF : 191
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Membangun Personal Branding di Linkedin: Perspektif Generasi Z dalam Pencarian Kerja

Fanneza Rahmawati, Lina Sinatra Wijaya

522-537

https://doi.org/10.24912/pr.v8i2.31791
Abstract : 513 | PDF : 449
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Analisis Manajemen Krisis Humas Perumda Air Minum Kota Surakarta dalam Polemik Pengelolaan Mata Air Cokro

Gracelia Audriana Dewi, Zon Vanel

538-555

https://doi.org/10.24912/pr.v8i2.31890
Abstract : 144 | PDF : 48
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