Prologia (E-ISSN 2598-0777) is a national journal, which all articles contain student's writing, are published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Prologia are result from research and scientific studies conduct by students in communication field. Prologia published twice a year. First issue will be publish on March and second issue on October. Articles published in Prologia have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team. 

Announcements

Current Issue

Vol. 8 No. 2 (2024): Prologia

Published: 2024-10-01

Editorial Information

Cover Vol. 8 No. 2

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|Abstract views: 6 | Download :21
https://doi.org/10.24912/pr.v8i2.32113

Front Matters Vol 8 No 2

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|Abstract views: 5 | Download :17
https://doi.org/10.24912/pr.v8i2.32181

Back Matters Vol. 8 No. 2

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|Abstract views: 2 | Download :7
https://doi.org/10.24912/pr.v8i2.32114

Articles

Analisis Pembentukan Online Personal Branding Melalui Media Sosial (Studi Kasus Channel YouTube The Jooomers)

Josephine Patricia Japutra, Septia Winduwati

265-274

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|Abstract views: 50 | Download :109
https://doi.org/10.24912/pr.v8i2.27524

Lebih dari Sekadar Click dan Likes: Kontribusi Social Media Specialist dalam Menciptakan Engagement

Amelia Putri, Wulan Purnama Sari

275-283

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|Abstract views: 64 | Download :42
https://doi.org/10.24912/pr.v8i2.27540

Pendekatan Kuantitatif dalam Memahami Dampak Konten TikTok pada Brand Image: Studi Kasus Skintific

Viona Viona, Farid Rusdi

284-291

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|Abstract views: 68 | Download :47
https://doi.org/10.24912/pr.v8i2.27554

Electronic Word of Mouth dan Citra Merek The Originote di Kalangan Generasi Z

Christina Christina, Wulan Purnama Sari

292-301

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|Abstract views: 68 | Download :47
https://doi.org/10.24912/pr.v8i2.27570

Pengaruh Brand Ambassador Korea vs Indonesia pada Scarlett Whitening terhadap Keputusan Pembelian

Madeline Sofia Bella, Ahmad Junaidi

302-310

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|Abstract views: 112 | Download :64
https://doi.org/10.24912/pr.v8i2.27574

Aplikasi Customer Service Commitment dalam Menjaga Loyalitas Konsumen Starbucks Signing Store

Salsabila Salsabila, Septia Winduwati

311-317

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|Abstract views: 20 | Download :20
https://doi.org/10.24912/pr.v8i2.27597

Efektivitas Komunikasi Pemasaran Melalui Key Opinion Leader (KOL) dalam Meningkatkan Brand Awareness SH-RD Indonesia

Thio Kellin, Farid Rusdi

318-327

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|Abstract views: 122 | Download :53
https://doi.org/10.24912/pr.v8i2.27599

Membangun Personal Branding 'Positif Energy' Melalui Media Sosial Shasa Zhania

Aliya Khotimah, Farid Rusdi

328-337

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|Abstract views: 174 | Download :94
https://doi.org/10.24912/pr.v8i2.27605

Mengukur Pengaruh Kreativitas: Campaign “Hot Chilli Chicken” terhadap Brand Awareness KFC di Instagram

Angeline Susanto, Gregorius Genep Sukendro

338-345

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|Abstract views: 22 | Download :19
https://doi.org/10.24912/pr.v8i2.27606

Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran pada Brand Recognition Toko Online P Mart

Rifanny Darmadi, Muhammad Adi Pribadi

346-353

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|Abstract views: 32 | Download :19
https://doi.org/10.24912/pr.v8i2.27614

Analisis Strategi Komunikasi Pemasaran dalam Meningkatkan Customer Engagement Produk Kecantikan di TikTok

Angelin Angelin, Sinta Paramita

354-362

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|Abstract views: 137 | Download :120
https://doi.org/10.24912/pr.v8i2.27615

Analisis Gaya Hidup Shoppertainment Melalui Shopee Live

Visca Montera, Sisca Aulia

363-371

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|Abstract views: 39 | Download :27
https://doi.org/10.24912/pr.v8i2.27621

Efektivitas Kampanye Clean & Clear “Bangga dengan Warna Kulitmu” dalam Meningkatkan Kepercayaan Diri Remaja Putri

Herti Yuliana Nainggolan, Rezi Erdiansyah

372-380

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|Abstract views: 30 | Download :16
https://doi.org/10.24912/pr.v8i2.27629

Menilik Arti Kebebasan Manusia (Semiotika Iklan IM3 Ooredoo Versi Kebebasan Itu Bernama #FreedomInternet)

Gabriella Gabriella, Gregorius Genep Sukendro

381-390

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|Abstract views: 34 | Download :22
https://doi.org/10.24912/pr.v8i2.27637

Analisis Peran Humas dalam Meningkatkan Citra Perusahaan di Media Sosial Instagram

Juan Yosef, Yugih Setyanto

391-400

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|Abstract views: 173 | Download :83
https://doi.org/10.24912/pr.v8i2.27639

Pengaruh Brand Trust dan Brand Awareness terhadap Keputusan Pembelian Produk Kecantikan

Michelle Gracella Harifin, Sinta Paramita

401-409

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|Abstract views: 129 | Download :109
https://doi.org/10.24912/pr.v8i2.27641

Mengembangkan Konten Menarik Sebagai Strategi Branding @Folkative

Kevin Viriyaputra, Wulan Purnama Sari

410-418

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|Abstract views: 42 | Download :39
https://doi.org/10.24912/pr.v8i2.27651

Analisis Persepsi Konsumen dan Citra Merek Belanja Online di Floralclothing

Cherise Priscilla, Sisca Aulia

419-428

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|Abstract views: 100 | Download :76
https://doi.org/10.24912/pr.v8i2.27652

Optimalisasi Brand Exposure Kopi Lokal melalui Micro Influencer: Studi Kasus Kopimin

Christine Vonny Carolina, Wulan Purnama Sari

429-437

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|Abstract views: 32 | Download :22
https://doi.org/10.24912/pr.v8i2.27655

Cyber Public Relations, Corporate Social Responsibility, dan Citra Produk Pakaian Erigo

Rio Heryanto, Rezi Erdiansyah

438-445

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|Abstract views: 65 | Download :23
https://doi.org/10.24912/pr.v8i2.27657

Analisis Personal Branding dalam Meningkatkan Brand Awareness di TikTok

Vinessa Irene Kusuma, Sinta Paramita

446-456

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|Abstract views: 123 | Download :67
https://doi.org/10.24912/pr.v8i2.27658

Strategi Kampanye PR Muscle First dalam Mengembangkan Brand Awareness Melalui KOL

Edsa Estella Amrikasari Putri, Septia Winduwati

457-466

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|Abstract views: 63 | Download :40
https://doi.org/10.24912/pr.v8i2.27670

Influencer dalam Meningkatkan Brand Awareness pada Media Sosial

Alda Vadiyanur, Moehammad Gafar Yoedtadi

467-473

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|Abstract views: 110 | Download :39
https://doi.org/10.24912/pr.v8i2.27673

Pemanfaatan Instagram @stylistmode.id sebagai Media Branding UMKM Stylistmode

Ratna Dela Khumara, Riris Loisa

474-482

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|Abstract views: 26 | Download :28
https://doi.org/10.24912/pr.v8i2.27678

Pemanfaatan Media Sosial TikTok dalam Membangun Citra Lembaga Sensor Film (LSF) RI

Zakia Syahlail Kusmayani, Septia Winduwati

483-492

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|Abstract views: 46 | Download :32
https://doi.org/10.24912/pr.v8i2.27680

Pola Komunikasi RUBI Community dalam Membangun Konektivitas antara Brand dan Konsumen

Rana Qothrunnada, Nigar Pandrianto

493-501

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|Abstract views: 36 | Download :38
https://doi.org/10.24912/pr.v8i2.27686

Pemanfaatan TikTok Sebagai Sarana Strategi Komunikasi Branding Universitas Tarumanagara

Debora Natalia Pasanea, Septia Winduwati

502-511

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|Abstract views: 51 | Download :46
https://doi.org/10.24912/pr.v8i2.27689

Strategi Komunikasi Pemanfaatan Key Opinion Leader dalam Meningkatkan Brand Awareness di Media Sosial

Michelle Ruth Dharmawan, Moehammad Gafar Yoedtadi

512-521

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|Abstract views: 72 | Download :79
https://doi.org/10.24912/pr.v8i2.27691

Membangun Personal Branding di Linkedin: Perspektif Generasi Z dalam Pencarian Kerja

Fanneza Rahmawati, Lina Sinatra Wijaya

522-537

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|Abstract views: 186 | Download :124
https://doi.org/10.24912/pr.v8i2.31791

Analisis Manajemen Krisis Humas Perumda Air Minum Kota Surakarta dalam Polemik Pengelolaan Mata Air Cokro

Gracelia Audriana Dewi, Zon Vanel

538-555

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|Abstract views: 40 | Download :20
https://doi.org/10.24912/pr.v8i2.31890
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