Published: 2020-02-25

Editorial Information

Cover Vol 4 No 1

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|Abstract views: 79 | Download :115
https://doi.org/10.24912/pr.v4i1.8048

Front Matters Vol 4 No 1

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|Abstract views: 99 | Download :104
https://doi.org/10.24912/pr.v4i1.7505

Back Matters Vol 4 No 1

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|Abstract views: 112 | Download :73
https://doi.org/10.24912/pr.v4i1.7484

Articles

Analisa UX Writing terhadap User Experience pada Pengguna Aplikasi Grab

Karina Wongso, Wulan Purnama Sari

1-9

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|Abstract views: 1279 | Download :916
https://doi.org/10.24912/pr.v4i1.6415

Analisis Sukses Traveling Backpacker melalui Personal Branding Akun Instagram Rafi dan Bowo

Novelia Setiawan, Diah Ayu Candraningrum

10-17

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|Abstract views: 383 | Download :332
https://doi.org/10.24912/pr.v4i1.6418

Pengaruh Word Of Mouth dan Brand Awareness terhadap Keputusan Pembelian Xing Fu Tang di Indonesia

Jessica Tee, Rezi Erdiansyah, Sisca Aulia

18-24

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|Abstract views: 2083 | Download :2146
https://doi.org/10.24912/pr.v4i1.6420

Pengaruh Kredibilitas Brand Ambassador Non-Celebrity Analisa Widyaningrum terhadap Keputusan Pembelian Hijabenka

Gaby Geraldine, Diah Ayu Candraningrum

25-33

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|Abstract views: 2798 | Download :2317
https://doi.org/10.24912/pr.v4i1.6422

Analisis Komunikas Pemasaran pada Wirausahawan di Jakarta Dalam Menarik Minat Beli Konsumen

Novita Sari Parlindungan, H.H. Daniel Tamburian

34-39

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|Abstract views: 459 | Download :584
https://doi.org/10.24912/pr.v4i1.6424

Strategi Komunikasi Pemasaran Sosial Borneo Orangutan Survival Foundation (BOS Foundation) melalui Instagram

Kezea Yemima, Farid Rusdi

40-45

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|Abstract views: 1039 | Download :867
https://doi.org/10.24912/pr.v4i1.6425

Efektivitas Kampanye Ayo Minum untuk Sehat terhadap Kepercayaan Konsumen Le Minerale

Jesslyn Herika Gracia, H.H. Daniel Tamburian

46-52

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|Abstract views: 1146 | Download :708
https://doi.org/10.24912/pr.v4i1.6426

Pengaruh Brand Image Judul Program terhadap Minat Menonton Program Talkshow Tonight Show Net TV

Rizka Aprilliani, Muhammad Gafar Yoedtadi

53-58

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|Abstract views: 1063 | Download :838
https://doi.org/10.24912/pr.v4i1.6428

Interaksi Simbolik sebagai Pembentukan Perencanaan Komunikasi Pemasaran (Studi Etnografi pada PT. Inti Ozzigeno Nara Solusi)

Bella Sisyadi, Muhammad Adi Pribadi

59-66

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|Abstract views: 640 | Download :572
https://doi.org/10.24912/pr.v4i1.6433

Live Shopping dalam Industri Komunikasi Digital melalui Instagram

Vinia Fransiska, Sinta Paramita

67-74

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|Abstract views: 1534 | Download :4945
https://doi.org/10.24912/pr.v4i1.6435

Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang

Dini Anindya Julianti, Ahmad Junaidi

75-81

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|Abstract views: 2446 | Download :2221
https://doi.org/10.24912/pr.v4i1.6437

Satirisme Cerdas Iklan Djarum 76 Filter Gold Versi Caleg Cerdas (Analisis Semiotika Roland Barthes)

Octav Noriega, Gregorius Genep Sukendro

82-89

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|Abstract views: 697 | Download :559
https://doi.org/10.24912/pr.v4i1.6438

Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru

Angellisa Salim, Gregorius Genep Sukendro

90-97

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|Abstract views: 646 | Download :545
https://doi.org/10.24912/pr.v4i1.6439

Studi Manajemen Strategis Instagram @cchannel_id dalam Menjangkau Publik

Janna Paramitha, H.H. Daniel Tamburian

98-105

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|Abstract views: 284 | Download :318
https://doi.org/10.24912/pr.v4i1.6440

Pengaruh Iklan Billboard Gojek Versi #UninstallKhawatir Terhadap Brand Awareness

Rizky Ferdy, Wulan Purnama Sari

106-112

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|Abstract views: 1597 | Download :1484
https://doi.org/10.24912/pr.v4i1.6443

Pengaruh Kampanye Go-Pay Day Food and Beverage terhadap Perilaku Konsumtif Pengguna (Survei Pada Karyawan P.T Pionir Maxima Mutu Indonesia)

Cyntia Triana Simanjuntak, H.H. Daniel Tamburian

113-120

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|Abstract views: 1354 | Download :921
https://doi.org/10.24912/pr.v4i1.6446

Pengaruh Terpaan Iklan Pahlawan Top Up Terhadap Brand Loyalty OVO (Survei pada Pengguna OVO usia Dewasa Awal)

Selvina Suryanto, Wulan Purnama Sari

121-127

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|Abstract views: 597 | Download :598
https://doi.org/10.24912/pr.v4i1.6448

Studi tentang Motivasi ARMY Jakarta dalam Membeli Merchandise Idola (Studi Kasus Kaos Uniqlo X BT21)

Johanna Ruthllianie, Diah Ayu Candraningrum

128-134

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|Abstract views: 2219 | Download :2738
https://doi.org/10.24912/pr.v4i1.6449

Interaksi Simbolik dalam Kegiatan After Sales di Dealer Nissan (Studi Kasus PT. Wahana Wirawan)

Alanwari Bulan Putra, Muhammad Adi Pribadi

135-140

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|Abstract views: 309 | Download :477
https://doi.org/10.24912/pr.v4i1.6453

Komunikasi Pemasaran Viral Marketing (Studi Kasus Kopi Kwang Koan)

Yenty Boentoro, Sinta Paramita, Sinta Paramita

141-146

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|Abstract views: 2088 | Download :5738
https://doi.org/10.24912/pr.v4i1.6455

Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz

Kevin Kevin, Sinta Paramita

147-152

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|Abstract views: 1697 | Download :1433
https://doi.org/10.24912/pr.v4i1.6456

Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Richard Antony, Roswita Oktavianti

153-159

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|Abstract views: 660 | Download :572
https://doi.org/10.24912/pr.v4i1.6462

Pengaruh Daya Tarik Iklan di Konvergensi Media Terhadap Brand Awareness (Studi Iklan Tiket.com di YouTube Pada Kalangan Generasi Z di Jakarta)

Felicia Herlyana, Lusia Savitri Setyo Utami

160-166

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|Abstract views: 1453 | Download :1156
https://doi.org/10.24912/pr.v4i1.6463

Analisis Peran Komunikasi Visual Art Band Fourtwnty Sebagai Media Promosi

Greciana Herlin, Gregorius Genep Sukendro

167-172

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|Abstract views: 549 | Download :705
https://doi.org/10.24912/pr.v4i1.6467

Pengaruh Terpaan Tayangan Iklan Shopee Versi BlackPink terhadap Brand Loyalty Mahasiswa Jakarta

Susilawati Susilawati, Lusia Savitri Setyo Utami

173-178

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|Abstract views: 1451 | Download :1283
https://doi.org/10.24912/pr.v4i1.6470

Pengaruh Terpaan Iklan di Media Sosial Youtube terhadap Persepsi Konsumen (Studi terhadap Pelanggan Iklan Tiket.com di Youtube)

Rachel Febrida, Roswita Oktavianti

179-185

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|Abstract views: 3670 | Download :5159
https://doi.org/10.24912/pr.v4i1.6471

Strategi Digital Content Marketing Toyota Yaris Melalui Webisode “Mengakhiri Cinta dalam Tiga Episode”

Janice Chika, Diah Ayu Candraningrum

186-193

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|Abstract views: 1395 | Download :1320
https://doi.org/10.24912/pr.v4i1.6472

Pengaruh Daya Tarik Iklan Shopee di Televisi terhadap Minat Beli Berdasarkan Elaboration Likelihood Model di Lingkungan Mahasiswa Ilmu Komunikasi UMN Angkatan 2016

David Ricardo, Yugih Setyanto, Anto Sudarto

194-200

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|Abstract views: 1665 | Download :1190
https://doi.org/10.24912/pr.v4i1.6473

Interaksi Simbolik Dalam Sales Promotion Menciptakan Brand Loyalty (Studi Kasus Pengguna Kartu Starbucks Di Jakarta)

Catherina Siena, Muhammad Adi Pribadi

201-208

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|Abstract views: 803 | Download :797
https://doi.org/10.24912/pr.v4i1.6476

Standar Kecantikan Perempuan Berhijab dalam Iklan Televisi (Analisa Semiotika Iklan Wardah Versi Feel The Beauty)

Christinawati Christinawati, Ahmad Junaidi

209-214

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|Abstract views: 1719 | Download :2311
https://doi.org/10.24912/pr.v4i1.6477