Published: 2020-02-25

Editorial Information

Cover Vol 4 No 1

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|Abstract views: 86 | Download :132
https://doi.org/10.24912/pr.v4i1.8048

Front Matters Vol 4 No 1

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|Abstract views: 110 | Download :116
https://doi.org/10.24912/pr.v4i1.7505

Back Matters Vol 4 No 1

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|Abstract views: 122 | Download :82
https://doi.org/10.24912/pr.v4i1.7484

Articles

Analisa UX Writing terhadap User Experience pada Pengguna Aplikasi Grab

Karina Wongso, Wulan Purnama Sari

1-9

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|Abstract views: 1369 | Download :1004
https://doi.org/10.24912/pr.v4i1.6415

Analisis Sukses Traveling Backpacker melalui Personal Branding Akun Instagram Rafi dan Bowo

Novelia Setiawan, Diah Ayu Candraningrum

10-17

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|Abstract views: 429 | Download :368
https://doi.org/10.24912/pr.v4i1.6418

Pengaruh Word Of Mouth dan Brand Awareness terhadap Keputusan Pembelian Xing Fu Tang di Indonesia

Jessica Tee, Rezi Erdiansyah, Sisca Aulia

18-24

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|Abstract views: 2358 | Download :2411
https://doi.org/10.24912/pr.v4i1.6420

Pengaruh Kredibilitas Brand Ambassador Non-Celebrity Analisa Widyaningrum terhadap Keputusan Pembelian Hijabenka

Gaby Geraldine, Diah Ayu Candraningrum

25-33

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|Abstract views: 3203 | Download :2624
https://doi.org/10.24912/pr.v4i1.6422

Analisis Komunikas Pemasaran pada Wirausahawan di Jakarta Dalam Menarik Minat Beli Konsumen

Novita Sari Parlindungan, H.H. Daniel Tamburian

34-39

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|Abstract views: 478 | Download :616
https://doi.org/10.24912/pr.v4i1.6424

Strategi Komunikasi Pemasaran Sosial Borneo Orangutan Survival Foundation (BOS Foundation) melalui Instagram

Kezea Yemima, Farid Rusdi

40-45

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|Abstract views: 1116 | Download :998
https://doi.org/10.24912/pr.v4i1.6425

Efektivitas Kampanye Ayo Minum untuk Sehat terhadap Kepercayaan Konsumen Le Minerale

Jesslyn Herika Gracia, H.H. Daniel Tamburian

46-52

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|Abstract views: 1326 | Download :828
https://doi.org/10.24912/pr.v4i1.6426

Pengaruh Brand Image Judul Program terhadap Minat Menonton Program Talkshow Tonight Show Net TV

Rizka Aprilliani, Muhammad Gafar Yoedtadi

53-58

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|Abstract views: 1138 | Download :890
https://doi.org/10.24912/pr.v4i1.6428

Interaksi Simbolik sebagai Pembentukan Perencanaan Komunikasi Pemasaran (Studi Etnografi pada PT. Inti Ozzigeno Nara Solusi)

Bella Sisyadi, Muhammad Adi Pribadi

59-66

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|Abstract views: 691 | Download :619
https://doi.org/10.24912/pr.v4i1.6433

Live Shopping dalam Industri Komunikasi Digital melalui Instagram

Vinia Fransiska, Sinta Paramita

67-74

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|Abstract views: 1847 | Download :5590
https://doi.org/10.24912/pr.v4i1.6435

Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang

Dini Anindya Julianti, Ahmad Junaidi

75-81

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|Abstract views: 2653 | Download :2637
https://doi.org/10.24912/pr.v4i1.6437

Satirisme Cerdas Iklan Djarum 76 Filter Gold Versi Caleg Cerdas (Analisis Semiotika Roland Barthes)

Octav Noriega, Gregorius Genep Sukendro

82-89

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|Abstract views: 774 | Download :594
https://doi.org/10.24912/pr.v4i1.6438

Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru

Angellisa Salim, Gregorius Genep Sukendro

90-97

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|Abstract views: 689 | Download :596
https://doi.org/10.24912/pr.v4i1.6439

Studi Manajemen Strategis Instagram @cchannel_id dalam Menjangkau Publik

Janna Paramitha, H.H. Daniel Tamburian

98-105

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|Abstract views: 295 | Download :340
https://doi.org/10.24912/pr.v4i1.6440

Pengaruh Iklan Billboard Gojek Versi #UninstallKhawatir Terhadap Brand Awareness

Rizky Ferdy, Wulan Purnama Sari

106-112

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|Abstract views: 1874 | Download :1603
https://doi.org/10.24912/pr.v4i1.6443

Pengaruh Kampanye Go-Pay Day Food and Beverage terhadap Perilaku Konsumtif Pengguna (Survei Pada Karyawan P.T Pionir Maxima Mutu Indonesia)

Cyntia Triana Simanjuntak, H.H. Daniel Tamburian

113-120

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|Abstract views: 1423 | Download :992
https://doi.org/10.24912/pr.v4i1.6446

Pengaruh Terpaan Iklan Pahlawan Top Up Terhadap Brand Loyalty OVO (Survei pada Pengguna OVO usia Dewasa Awal)

Selvina Suryanto, Wulan Purnama Sari

121-127

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|Abstract views: 641 | Download :722
https://doi.org/10.24912/pr.v4i1.6448

Studi tentang Motivasi ARMY Jakarta dalam Membeli Merchandise Idola (Studi Kasus Kaos Uniqlo X BT21)

Johanna Ruthllianie, Diah Ayu Candraningrum

128-134

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|Abstract views: 2327 | Download :2816
https://doi.org/10.24912/pr.v4i1.6449

Interaksi Simbolik dalam Kegiatan After Sales di Dealer Nissan (Studi Kasus PT. Wahana Wirawan)

Alanwari Bulan Putra, Muhammad Adi Pribadi

135-140

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|Abstract views: 340 | Download :516
https://doi.org/10.24912/pr.v4i1.6453

Komunikasi Pemasaran Viral Marketing (Studi Kasus Kopi Kwang Koan)

Yenty Boentoro, Sinta Paramita, Sinta Paramita

141-146

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|Abstract views: 2498 | Download :7012
https://doi.org/10.24912/pr.v4i1.6455

Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz

Kevin Kevin, Sinta Paramita

147-152

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|Abstract views: 2302 | Download :1869
https://doi.org/10.24912/pr.v4i1.6456

Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Richard Antony, Roswita Oktavianti

153-159

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|Abstract views: 769 | Download :668
https://doi.org/10.24912/pr.v4i1.6462

Pengaruh Daya Tarik Iklan di Konvergensi Media Terhadap Brand Awareness (Studi Iklan Tiket.com di YouTube Pada Kalangan Generasi Z di Jakarta)

Felicia Herlyana, Lusia Savitri Setyo Utami

160-166

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|Abstract views: 1559 | Download :1351
https://doi.org/10.24912/pr.v4i1.6463

Analisis Peran Komunikasi Visual Art Band Fourtwnty Sebagai Media Promosi

Greciana Herlin, Gregorius Genep Sukendro

167-172

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|Abstract views: 599 | Download :818
https://doi.org/10.24912/pr.v4i1.6467

Pengaruh Terpaan Tayangan Iklan Shopee Versi BlackPink terhadap Brand Loyalty Mahasiswa Jakarta

Susilawati Susilawati, Lusia Savitri Setyo Utami

173-178

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|Abstract views: 1546 | Download :1328
https://doi.org/10.24912/pr.v4i1.6470

Pengaruh Terpaan Iklan di Media Sosial Youtube terhadap Persepsi Konsumen (Studi terhadap Pelanggan Iklan Tiket.com di Youtube)

Rachel Febrida, Roswita Oktavianti

179-185

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|Abstract views: 4150 | Download :5760
https://doi.org/10.24912/pr.v4i1.6471

Strategi Digital Content Marketing Toyota Yaris Melalui Webisode “Mengakhiri Cinta dalam Tiga Episode”

Janice Chika, Diah Ayu Candraningrum

186-193

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|Abstract views: 1478 | Download :1418
https://doi.org/10.24912/pr.v4i1.6472

Pengaruh Daya Tarik Iklan Shopee di Televisi terhadap Minat Beli Berdasarkan Elaboration Likelihood Model di Lingkungan Mahasiswa Ilmu Komunikasi UMN Angkatan 2016

David Ricardo, Yugih Setyanto, Anto Sudarto

194-200

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|Abstract views: 1747 | Download :1236
https://doi.org/10.24912/pr.v4i1.6473

Interaksi Simbolik Dalam Sales Promotion Menciptakan Brand Loyalty (Studi Kasus Pengguna Kartu Starbucks Di Jakarta)

Catherina Siena, Muhammad Adi Pribadi

201-208

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|Abstract views: 847 | Download :899
https://doi.org/10.24912/pr.v4i1.6476

Standar Kecantikan Perempuan Berhijab dalam Iklan Televisi (Analisa Semiotika Iklan Wardah Versi Feel The Beauty)

Christinawati Christinawati, Ahmad Junaidi

209-214

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|Abstract views: 1901 | Download :2489
https://doi.org/10.24912/pr.v4i1.6477