Published: 2023-12-05

Editorial Information

Kiwari Vol. 2 No. 4

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|Abstract views: 8 | Download :20
https://doi.org/10.24912/ki.v2i4.27218

Front Matters Kiwari Vol. 2 No. 4

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|Abstract views: 8 | Download :14
https://doi.org/10.24912/ki.v2i4.27318

Back Matters Kiwari Vol 2 No 4

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|Abstract views: 9 | Download :8
https://doi.org/10.24912/ki.v2i4.27219

Articles

Iklan Media Sosial dan Keputusan Pembelian di Starbucks Ranch Market Pesanggarahan

Gaby Claudia, Rezi Erdiansyah

565-571

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|Abstract views: 56 | Download :44
https://doi.org/10.24912/ki.v2i4.27227

Konsep Diri Remaja Citayam Fashion Week di Kompas.Com dan Okezone.Com

Grace Jessica, Moehammad Gafar Yoedtadi

572-577

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|Abstract views: 31 | Download :31
https://doi.org/10.24912/ki.v2i4.27228

Strategi Komunikasi Pemasaran Radjawali Semarang Cultural Center (RSCC) di Masa Pandemi

Irma Kusuma Dewi, Farid Farid

578-583

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|Abstract views: 28 | Download :30
https://doi.org/10.24912/ki.v2i4.27229

Pengaruh Konten Media Sosial Instagram terhadap Minat Beli Followers Golden Monkey Malatang Hotpot

James Runturambi, Farid Farid

584-592

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|Abstract views: 81 | Download :81
https://doi.org/10.24912/ki.v2i4.27230

Digital Marketing Perusahaan Ritel Indonesia Membangun Brand Image Fashion Footwear (Studi Kasus terhadap Onitsuka Tiger)

Janice Joceline Ignabertha, Riris Loisa

593-600

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|Abstract views: 119 | Download :133
https://doi.org/10.24912/ki.v2i4.27231

Peran Brand Ambassador Kopi Kekinian untuk Menciptakan Brand Recall Mahasiswa Universitas Tarumanagara

Jason Harley Hartono, Muhammad Adi Pribadi

601-606

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|Abstract views: 32 | Download :30
https://doi.org/10.24912/ki.v2i4.27232

Analisis Motif Perempuan Dewasa Muda dalam Membeli Produk Quby Lamp

Jason Subandi, Wulan Purnama Sari

607-612

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|Abstract views: 55 | Download :39
https://doi.org/10.24912/ki.v2i4.27245

Pemasaran Digital Pada Media Sosial Akun Instagram Somethinc

Jenchen Theresa, Sinta Paramita

613- 619

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|Abstract views: 411 | Download :151
https://doi.org/10.24912/ki.v2i4.27246

Upaya Strategi Public Relations dalam Membangun Brand Image UMKM

Jennifer Jennifer, Yugih Setyanto

620-627

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|Abstract views: 77 | Download :62
https://doi.org/10.24912/ki.v2i4.27247

Strategi Komunikasi dalam Membangun Kesadaran Merek Marque.Co melalui Media Sosial

Jennifer Mia Pranata, Ahmad Junaidi

628-635

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|Abstract views: 52 | Download :54
https://doi.org/10.24912/ki.v2i4.27249

Pengaruh Celebrity Endorser di Instagram terhadap Brand Image Erigo Store

Jeremy Jordan Saputra, Nigar Pandrianto

636-640

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|Abstract views: 164 | Download :116
https://doi.org/10.24912/ki.v2i4.27251

Strategi Komunikasi Pemasaran Butik Lianepuspita melalui Media Sosial

Jimmy Setiawan, Ahmad Junaidi

641-648

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|Abstract views: 55 | Download :49
https://doi.org/10.24912/ki.v2i4.27253

Analisis Strategi Kreatif YouTuber Bangpop

Jody Kurniawan Pratama, Sinta Paramita

649-655

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|Abstract views: 27 | Download :34
https://doi.org/10.24912/ki.v2i4.27255

Pengaruh Influencer Marketing dan Brand Image Scarlett Whitening terhadap Keputusan Pembelian Mahasiswa

Jovita Zabrina, Ahmad Junaidi

656-661

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|Abstract views: 89 | Download :76
https://doi.org/10.24912/ki.v2i4.27272

Peran Brand Ambassador Perusahaan E-Sport dalam Menumbuhkan Loyalitas Penggemar

Kellie Wen, Roswita Oktavianti

662-671

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|Abstract views: 79 | Download :60
https://doi.org/10.24912/ki.v2i4.27274

Pandangan terhadap Perdukunan di Kalangan Mahasiswa Universitas Tarumanagara

Kenny Suryaputra, Nigar Pandrianto

672-679

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|Abstract views: 19 | Download :24
https://doi.org/10.24912/ki.v2i4.27275

Strategi Komunikasi Pemasaran melalui Influencer pada Media Sosial Studi Akun Instagram @secondatebeauty

Kezia Therezia Marpaung, Roswita Oktavianti

680-686

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|Abstract views: 145 | Download :118
https://doi.org/10.24912/ki.v2i4.27276

Etika Bertemu Klien di Tempat Makan

Klara Paskalia, Gregorius Genep Sukendro

687-693

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|Abstract views: 91 | Download :103
https://doi.org/10.24912/ki.v2i4.27277

Representasi Komunikasi Asertif Ayah dan Anak dalam Film Ngeri-Ngeri Sedap (Analisis Semiotika Pierce)

Leonardo Leonardo, Suzy Azeharie

694-701

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|Abstract views: 138 | Download :147
https://doi.org/10.24912/ki.v2i4.27278

Interaksi Simbolik dalam Pembuatan Konten Media Sosial Untuk Menciptakan Brand Awareness di Agensi Periklanan Sevenads

Lianny Lianny, Muhammad Adi Pribadi

702-710

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|Abstract views: 81 | Download :52
https://doi.org/10.24912/ki.v2i4.27295

Komunikasi Verbal dan Nonverbal Sebagai Basis Layanan Penumpang KAI

Louis Alviando Abadi Febrian, Rezi Erdiansyah

711-718

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|Abstract views: 38 | Download :40
https://doi.org/10.24912/ki.v2i4.27304

Analisis Motivasi Pecinta Budaya Jepang dalam Membeli Kaos Uniqlo X Jujutsu Kaisen

Marcella Marcella, Nigar Pandrianto

719-723

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|Abstract views: 83 | Download :50
https://doi.org/10.24912/ki.v2i4.27305

Analisa Strategi Komunikasi Pemasaran Orlena Chang di Shopee

Martin Martin, Sisca Aulia

724-730

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|Abstract views: 44 | Download :50
https://doi.org/10.24912/ki.v2i4.27307

Pengaruh Kualitas Informasi Media Sosial terhadap Minat Wisata

Obby Anelka Huda Huda, Sekartaji Anisa Putri

731-740

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|Abstract views: 59 | Download :36
https://doi.org/10.24912/ki.v2i4.27060

Strategi Marketing Public Relations dalam Meningkatkan Okupansi Pengunjung Hotel Grand Dafam Signature Surabaya

Dyah Ayu Wulandari, Ita Nurlita, Ariyan Alfraita

741-751

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|Abstract views: 59 | Download :54
https://doi.org/10.24912/ki.v2i4.26372