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Keywords
Brand Authenticity, Brand Experience, Brand Attachment
Business strategy, IFE Matrix, EFE Matrix, CPM. SWOT Matrix, SPACE Matrix, IE Matrix, QSPM, Market Penetration, Retrenchment.
Dana Investasi Real Estat (DIRE), Real Estate Investment Trusts (REITs), Recurring income
Differentiation Strategies, Matahari, Fashion Industry, Attract Customer
External-Internal Analysis, IFE Matrix, EFE Matrix, IE Matrix, QSPM Matrix
Financial ratio, Du Pont, Almant and bankruptcy prediction.
Foreign Exchange, Money Changer, Innovation, Environmental Aspect, Legal Aspect, Technical and Technological Aspect, HR Aspect, Marketing Aspect, and Financial Aspect.
Green Perceived Value, Green Product Innovation, Green Self Identity, Brand Credibility, Green Brand Equity, Green Purchase Intention.
Health Consciousness, Products, Religiosity, Purchase Intention, Regression, Moderate, SmartPLS
Involvement, Innovation, Competitor, Coordination, Brand
Packaging, Quality, Purchase Intention
Price to Earning Ratio (PER), Price to Book Value (PBV), Debt to Assets Ratio (DAR), Debt to Equity Ratio (DER), Return On Assets (ROA), Return On Equity (ROE) dan Net Profit Margin (NPM).
Rebranding, customer perceived value, customer satisfaction, product innovation, customer loyalty
Sevice quality, perceived ease of use, promotion, customer satisfaction, customer loyalty
Social Network Marketing, Electronic Word of Mouth, Purchase Intention
Strategic management, Tourism, Pelabuhan Sunda Kelapa, SWOT analysis
e-service quality, perceived value, customer satisfaction, customer loyalty, structural equation model.
green marketing, green marketing mix, green product, green price, green place, green promotion, consumer’s attitude, and green product purchase intention
organizational culture, compensation, job satisfaction, and Employee Performance.
product involvement, product knowledge, perceived value,milk, and purchase intention, marketing.
smartphone, SWOT matrix, BCG matrix
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