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Pengaruh Pola Aliran Komunikasi Organisasi Terhadap Motivasi Kerja Karyawan (Studi Kasus pada Divisi IT di Blibli.com) | Chieristian | Koneksi ojs2 has produced an error Message: WARNING: fopen(/home/journal1/public_html/cache/fc-keywords_en_US-35.php): failed to open stream: Disk quota exceeded In file: /home/journal1/public_html/lib/pkp/classes/cache/FileCache.inc.php At line: 86 Stacktrace: Server info: OS: Linux PHP Version: 5.6.30 Apache Version: N/A DB Driver: mysql DB server version: 10.1.28-MariaDB
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Pengaruh Pola Aliran Komunikasi Organisasi Terhadap Motivasi Kerja Karyawan (Studi Kasus pada Divisi IT di Blibli.com)

Giovani Chieristian, Diah Ayu Candraningrum

Abstract


Blibli.com adalah salah satu e-commerce di Indonesia. Blibli sendiri adalah produk pertama dari PT. Global Digial Niaga yang merupakan anak perusahaan dari Djarum. Konsep yang dipakai Blibli adalah belanja online sepertihalnya belanja dalam mall, sehingga masyarakat tidak perlu lagi untuk pergi ke mall jika ingin berbelanja. Blibli.com berbentuk aplikasi yang terdapat di ponsel (mobile apps). Peneliti melakukan penelitian tentang komunikasi organisasi yang terjadi di divisi IT Blibli.com, karena divisi IT berperan penting dalam aktivitas aplikasi Blibli.com. Peneliti juga ingin mengetahui apakah komunikasi yang terjalin dalam divisi IT di Blibli mampu mempengaruhi motivasi kerja para karyawan atau tidak. Peneliti memilih divisi IT sebagai objek penelitian karena peneliti ingin mengetahui lebih spesifik dan dikarenakan Blibli.com berbasis applikasi sehingga peneliti memilih divisi IT untuk dijadikan sampel dalam penelitian ini. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Berdasarkan uji regresi liner sederhana, menunjukkan bahwa komunikasi organisasi yang terjadi memiliki pengaruh signifikan terhadap motivasi kerja karyawan di Blibli.com.


Keywords


komunikasi organisasi; motivasi kerja; aplikasi; media digital; e-commerce

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DOI: http://dx.doi.org/10.24912/kn.v2i2.3908