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Komunikasi Persuasif Public Speaker Pada Audiens Berbeda Negara (Studi Fenomenologi Master Of Ceremony Pada Audiens China dan Amerika) | Dion | Koneksi ojs2 has produced an error Message: WARNING: fopen(/home/journal1/public_html/cache/fc-keywords_en_US-35.php): failed to open stream: Disk quota exceeded In file: /home/journal1/public_html/lib/pkp/classes/cache/FileCache.inc.php At line: 86 Stacktrace: Server info: OS: Linux PHP Version: 5.6.30 Apache Version: N/A DB Driver: mysql DB server version: 10.1.28-MariaDB
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Komunikasi Persuasif Public Speaker Pada Audiens Berbeda Negara (Studi Fenomenologi Master Of Ceremony Pada Audiens China dan Amerika)

Calvin Dion, Roswita Oktavianti

Abstract


Seorang public speaker harus menentukan komunikasi persuasif seperti apa yang akan digunakan pada audiens yang berbeda negara. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi persuasif public speaker pada audiens berbeda negara. Penelitian ini menggunakan konsep komunikasi persuasif yang dalam penelitian ini membahas tentang tiga faktor yang perlu diperhatikan seorang komunikator yaitu ethos, pathos, dan logos. Peneliti melakukan studi fenomenologi terhadap Master Of Ceremony pada audiens China dan Amerika. Peneliti memperoleh data dengan melakukan observasi, dokumentasi, studi pustaka dan wawancara dengan tiga orang Master Of Ceremony sebagai informan. Berdasarkan hasil penelitian yang telah dilakukan oleh peneliti, seorang komunikator dalam melakukan komunikasi persuasif pada audiens yang berbeda negara terutama audiens dari negara China dan Amerika harus memperhatikan tiga unsur yang penting yaitu ethos, pathos danĀ  logos seperti penampilan, persiapan, daya tarik emosional, logika, dan pesan yang masuk akal.


Keywords


komunikasi persuasif; public speaker; audiens; Master Of Ceremony

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DOI: http://dx.doi.org/10.24912/kn.v2i2.3892