Analisa Faktor Internal, Eksternal dan Resource – Based View Untuk Strategi PT XYZ dalam Memenangkan Persaingan dalam Industri Timbangan

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Published: Jul 20, 2020
DOI: https://doi.org/10.24912/jmbk.v4i4.8676
Keywords:
Resource - Based View (RBV) SWOT Analysis Internal Factor External Factor Industri Timbangan

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Teguh Halim
Universitas Tarumanagara

Abstract

A qualitative research about how PT XYZ (weighing industry company) implemented a strategy by analysing internal factor (strength and weakness), external factor (opportunity and threat) using Resource – Based View and SWOT Analysis.

The conclusion of this research is PT XYZ implement Forward Integration, Market Development and Product Development as their strategy in the future to maximize the company strength.

Article Details

How to Cite
Halim, T. (2020). Analisa Faktor Internal, Eksternal dan Resource – Based View Untuk Strategi PT XYZ dalam Memenangkan Persaingan dalam Industri Timbangan. Jurnal Manajemen Bisnis Dan Kewirausahaan, 4(4), 139–143. https://doi.org/10.24912/jmbk.v4i4.8676
Issue
Vol. 4 No. 4 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Section
Articles

This work is licensed under a Jurnal Manajemen Bisnis dan Kewirausahaan Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biography

Teguh Halim, Universitas Tarumanagara

Program Studi Magister Manajemen, Program Pascasarjana