Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Master of Management, Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international. 

Scientific articles dealing with financial management, strategic management, marketing management and entrepreneurship are particularly welcome. 

 

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Vol. 9 No. 6 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan

JMBK Vol. 9 No. 6 Edisi November 2025

Published: 2025-12-12

Pengaruh jaringan wirausaha terhadap minat beli konsumen UMKM kue serta peran mediasi e-WOM dan buzz marketing

Brahma Wahyu Kurniawan, Mawar Ratih Kusumawardani, Muhammad Hussein Basri Balriq

1129-1140

https://doi.org/10.24912/jmbk.v9i6.36045
Abstract : 24 | PDF (Bahasa Indonesia) : 15
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