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Makna Idola Dalam Pandangan Penggemar (Studi Komparasi Interaksi Parasosial Fanboy dan Fangirl ARMY Terhadap BTS) | Mihardja | Koneksi ojs2 has produced an error Message: WARNING: fopen(/home/journal1/public_html/cache/fc-keywords_en_US-35.php): failed to open stream: Disk quota exceeded In file: /home/journal1/public_html/lib/pkp/classes/cache/FileCache.inc.php At line: 86 Stacktrace: Server info: OS: Linux PHP Version: 5.6.30 Apache Version: N/A DB Driver: mysql DB server version: 10.1.28-MariaDB
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Makna Idola Dalam Pandangan Penggemar (Studi Komparasi Interaksi Parasosial Fanboy dan Fangirl ARMY Terhadap BTS)

Jeanette Mihardja, Sinta Paramita

Abstract


Didukung dengan globalisasi dan perkembangan teknologi informasi, budaya popular bisa dengan mudah diakses, terutama K-Pop. BTS merupakan salah satu artis K-Pop paling sukses dan memiliki banyak penggemar di seluruh dunia termasuk Indonesia. Kehadiran idola seperti BTS secara tidak langsung membuat penggemar membentuk interaksi paarasosial. Interaksi parasosial adalah hubungan kelekatan yang terjalin dengan tokoh yang muncul di media. Penelitian ini membahas perbedaan interaksi parasosial antara penggemar perempuan dan laki-laki terhadap BTS. Penelitian ini menggunakan pendekatan kualitatif dengan strategi penelitian studi kasus. Subjek penelitian berjumlah enam orang ARMY, tiga orang perempuan (fangirl) dan tiga orang laki-laki (fanboy). Kesimpulan dalam penelitian ini menunjukkan bahwa penggemar perempuan menyukai BTS secara emosional (sahabat, saudara dan hubungan romantis), sedangkan penggemar laki-laki menyukai BTS secara rasional (idola, panutan dan kualitas musik). Penggemar perempuan lebih aktif dalam aktivitas komunitas, di sisi lain penggemar laki-laki tidak tertarik untuk menjadi anggota komunitas dan mendukung BTS dengan batasan-batasan tertentu.


Keywords


BTS; ARMY; Interaksi Parasosial; K-Pop; Studi Komparasi

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DOI: http://dx.doi.org/10.24912/kn.v2i2.3915