Faktor penentu kesuksesan bisnis digital startup
Article Sidebar
Main Article Content
Abstract
The increasing importance of startup ventures in the global economy not only indicates the strengthening of the business environment but has also paved the way for the expansion of the digital industry and opened a new window of opportunity for digital businesses. The development of startups in Indonesia is quite rapid, but the increasing development of the number of startups is also proportional to the number of failures that befall startups. So, the purpose of this study is to find the determinants that affect the success of digital startups. To be able to obtain the research objectives, the researcher conducted a literature analysis to find out the variables of the determinants of digital startup business success. Researchers analyzed the data obtained using the AHP analysis method. AHP analysis is useful for obtaining determining factors, so from 45 respondents, the research results show that entrepreneur competence is the most important determining factor.
Keadaan peningkatan pentingnya startup ventura dalam ekonomi global tidak hanya menunjukkan penguatan lingkungan bisnis tetapi juga telah membuka jalan bagi perluasan industri digital dan membuka jendela peluang baru untuk bisnis digital. Melihat perkembangan startup di Indonesia memang cukup pesat, namun meningkatnya perkembangan jumlah startup tersebut juga sebanding dengan angka kegagalan yang menimpa startup. Sehingga tujuan dari penelitian ini adalah menemukan faktor penentu yang memengaruhi kesuksesan digital startup. Untuk dapat memperoleh tujuan penelitian, maka peneliti melakukan analisis literatur untuk mengetahui variabel dari faktor penentu kesuksesan bisnis digital startup. Peneliti melakukan analisis data yang diperoleh dengan menggunakan metode analisis AHP. Analisis AHP berguna untuk mendapatkan faktor penentu, maka dari 45 responden didapatkan hasil penelitian yaitu kompetensi pengusaha merupakan faktor penentu yang paling penting.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Jurnal Manajemen Bisnis dan Kewirausahaan Creative Commons Attribution-ShareAlike 4.0 International License.
References
Aritonang R., L. R. (1998). Penelitian pemasaran. UPT Penerbitan Universitas Tarumanagara.
Bhave, M. P. (1994). A process model of entrepreneurial venture creation. Journal of Business Venturing, 9(3), 223–242. https://doi.org/10.1016/0883-9026(94)90031-0
Blank, S. (2013, May). Why the lean start-up changes everything. Harvard Business Review. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything
Boyatzis, R. E. (1982). The competent manager: A model for effective performance. John Wiley & Sons.
Breschi, S., Lassébie, J., & Menon, C. (2018). A portrait of innovative start-ups across countries. OECD Science, Technology and Industry Working Papers, 2018(2), 1–61. https://doi.org/10.1787/f9ff02f4-en
Cantamessa, M., Gatteschi, V., Perboli, G., & Rosano, M. (2018). Startups’ roads to failure. Sustainability (Switzerland), 10(7), 2346. https://doi.org/10.3390/su10072346
Carsrud, A., & Brännback, M. (2011). Entrepreneurial motivations: What do we still need to know? Journal of Small Business Management, 49(1), 9–26. https://doi.org/10.1111/j.1540-627X.2010.00312.x
Carter, N. M., Gartner, W. B., & Reynolds, P. D. (1996). Exploring start-up event sequences. Journal of Business Venturing, 11(3), 151–166. https://doi.org/10.1016/0883-9026(95)00129-8
Cooper, A. C., Gimeno-Gascon, F. J., & Woo, C. Y. (1994). Initial human and financial capital as predictors of new venture performance. Journal of Business Venturing, 9(5), 371–395. https://doi.org/10.1016/0883-9026(94)90013-2
Cope, J. (2011). Entrepreneurial learning from failure: An interpretative phenomenological analysis. Journal of Business Venturing, 26(6), 604–623. https://doi.org/10.1016/j.jbusvent.2010.06.002
Covin, J. G., & Slevin, D. P. (1991). A conceptual model of entrepreneurship as firm behavior. Entrepreneurship Theory and Practice, 16(1), 7–26. https://doi.org/10.1177/104225879101600102
Dahlqvist, J., Davidsson, P., & Wiklund, J. (2000). Initial conditions as predictors of new venture performance: A replication and extension of the Cooper et al. study. Enterprise and Innovation Management Studies, 1(1), 1–17. https://doi.org/10.1080/146324400363491
Dess, G. G., Ireland, R. D., Zahra, S. A., Floyd, S. W., Janney, J. J., & Lane, P. J. (2003). Emerging issues in corporate entrepreneurship. Journal of Management, 29(3), 351–378. https://doi.org/10.1016/s0149-2063_03_00015-1
Drucker, P. F. (1985). Innovation and entrepreneurship. Harper & Row.
Forman, E. H., & Gass, S. I. (2001). The analytic hierarchy process - An exposition. Operations Research, 49(4), 469–486. https://doi.org/10.1287/opre.49.4.469.11231
Frederiksen, D. L., & Brem, A. (2017). How do entrepreneurs think they create value? A scientific reflection of Eric Ries’ Lean Startup approach. International Entrepreneurship and Management Journal, 13(1), 169–189. https://doi.org/10.1007/s11365-016-0411-x
Fritsch, M., Brixy, U., & Falck, O. (2006). The effect of industry, region, and time on new business survival – A multi-dimensional analysis. Review of Industrial Organization, 28(3), 285–306. https://doi.org/10.1007/s11151-006-0018-4
Gentry, R. J., Dalziel, T., & Jamison, M. A. (2013). Who do start-up firms imitate? A study of new market entries in the CLEC industry. Journal of Small Business Management, 51(4), 525–538. https://doi.org/10.1111/jsbm.12055
Ghezzi, A., Sanasi, S., & Cavallo, A. (2020). Business model adaptation: Evidence of lean experimentation in digital startups. Proceedings of the Annual Hawaii International Conference on System Sciences, 2020-Janua, 4755–4764. https://doi.org/10.24251/hicss.2020.584
Greenberger, D. B., & Sexton, D. L. (1988). An interactive model of new venture initation. Journal of Small Business Management, 26(3), 1–7.
Haller, W., Tiedeman, E., & Whitaker, R. (1996). Expert choice-user manual. Expert Choice.
Herron, L., & Sapienza, H. J. (1992). The entrepreneur and the initiation of new venture launch activities. Entrepreneurship Theory and Practice, 17(1), 49–55. https://doi.org/10.1177/104225879201700106
Hmieleski, K. M., & Lerner, D. A. (2016). The dark triad and nascent entrepreneurship: An examination of unproductive versus productive entrepreneurial motives. Journal of Small Business Management, 54(1), 7–32. https://doi.org/10.1111/jsbm.12296
Kang, M.-G., Kim, J.-H., & Pyo, M.-C. (2018). The effect of entrepreneurship on entrepreneurial intention to start a start-up: Focused on mediating effects of global mindset. The Korean Academic Association of Business Administration, 31(5), 1033–1054. https://doi.org/10.18032/kaaba.2018.31.5.1033
Kent, C. A., Sexton, D. L., & Vesper, K. H. (1982). Encyclopedia of entrepreneurship. Prentice-Hall.
Khelil, N. (2016). The many faces of entrepreneurial failure: Insights from an empirical taxonomy. Journal of Business Venturing, 31(1), 72–94. https://doi.org/10.1016/j.jbusvent.2015.08.001
Kim, B., Kim, H., & Jeon, Y. (2018). Critical success factors of a design startup business. Sustainability (Switzerland), 10(9), 2981. https://doi.org/10.3390/su10092981
Kim, J., Kim, I., Han, S. K., Bowie, J. U., & Kim, S. (2012). Network rewiring is an important mechanism of gene essentiality change. Scientific Reports, 2(1), 900. https://doi.org/10.1038/srep00900
Lange, J. E., Mollov, A., Pearlmutter, M., Singh, S., & Bygrave, W. D. (2007). Pre-start-up formal business plans and post-start-up performance: A study of 116 new ventures. Venture Capital, 9(4), 237–256. https://doi.org/10.1080/13691060701414840
Larson, A., & Starr, J. A. (1993). A network model of organization formation. Entrepreneurship Theory and Practice, 17(2), 5–15. https://doi.org/10.1177/104225879301700201
Lawless, M., McCann, F., & McIndoe Calder, T. (2014). SMEs in Ireland: contributions, credit and economic crisis. Policy Studies, 35(5), 435–457. https://doi.org/10.1080/01442872.2014.886681
Lee, M. H., Yun, J. H. J., Pyka, A., Won, D. K., Kodama, F., Schiuma, G., Park, H. S., Jeon, J., Park, K. B., Jung, K. H., Yan, M. R., Lee, S. Y., & Zhao, X. (2018). How to respond to the fourth industrial revolution, or the second information technology revolution? Dynamic new combinations between technology, market, and society through open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 4(3), 21. https://doi.org/10.3390/joitmc4030021
Lee, S. H., & Noh, S. H. (2014). A study on the success factors of ICT Convergence type-specific start-up enterprise - Mainly the case study. Journal of Digital Convergence, 12(12), 203–215. https://doi.org/10.14400/jdc.2014.12.12.203
Lee, T. W., Hom, P. W., Eberly, M. B., Jason, J. L. I., & Mitchell, T. R. (2017). On the next decade of research in voluntary employee turnover. Academy of Management Perspectives, 31(3), 201–221. https://doi.org/10.5465/amp.2016.0123
Low, M. B., & Macmillan, I. C. (1988). Entrepreneurship: Past research and future challenges. Journal of Management, 14(2), 139–161. https://doi.org/10.1177/014920638801400202
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. The Academy of Management Review, 21(1), 135. https://doi.org/10.2307/258632
Naffziger, D. W., Hornsby, J. S., & Kuratko, D. F. (1994). A proposed research model of entrepreneurial motivation. Entrepreneurship Theory and Practice, 18(3), 29–42. https://doi.org/10.1177/104225879401800303
Park, H. S. (2017). Technology convergence, open innovation, and dynamic economy. Journal of Open Innovation: Technology, Market, and Complexity, 3(4), 1–13. https://doi.org/10.1186/s40852-017-0074-z
Rauch, A., & Frese, M. (2000). Psychological approaches to entrepreneurial success: A general model and an overview of findings. International Review of Industrial and Organizational Psychology, 15(January 2000), 101–142.
Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses (1st ed.). Crown Business.
Saaty, T. L. (2002). Decision making with the analytic hierarchy process. Scientia Iranica, 9(3), 215–229. https://doi.org/10.1504/ijssci.2008.017590
Smith, N. R., & Miner, J. B. (1983). Type of entrepreneur, type of firm, and managerial motivation: Implications for organizational life cycle theory. Strategic Management Journal, 4(4), 325–340. https://doi.org/10.1002/smj.4250040404
Tiessen, J. H. (1997). Individualism, collectivism, and entrepreneurship: A framework for international comparative research. Journal of Business Venturing, 12(5), 367–384. https://doi.org/10.1016/S0883-9026(97)81199-8
Tomy, S., & Pardede, E. (2018). From uncertainties to successful start ups: A data analytic approach to predict success in technological entrepreneurship. Sustainability (Switzerland), 10(3), 602. https://doi.org/10.3390/su10030602
Vaidya, O. S., & Kumar, S. (2006). Analytic hierarchy process: An overview of applications. European Journal of Operational Research, 169(1), 1–29. https://doi.org/10.1016/j.ejor.2004.04.028
Vesper, K. H. (1990). New venture strategies (2nd ed.). Prentice-Hall.
Wook, J. Y., & Nah, K. (2014). Policies supporting design to vitalize ‘one-man designer creation business’ - Focus on a startup, ‘one-man creation business’ in design and fashion at the DaeguGyeongbuk Design Center–. Journal of Korea Design Forum, null(43), 31–42. https://doi.org/10.21326/ksdt.2014..43.003
Zacharakis, A. L., & Meyer, G. D. (2000). The potential of actuarial decision models: Can they improve the venture capital investment decision? Journal of Business Venturing, 15(4), 323–346. https://doi.org/10.1016/S0883-9026(98)00016-0