Peran Green Trust dalam Memediasi Green Perceived Value terhadap Green Repurchase Intention pada Produk Lampu LED di Jakarta
Article Sidebar
Main Article Content
Abstract
This study was made to obtain empirical evidence of the effect of green perceived value and green trust on the green repurchase intention of users of LED lamps in Jakarta. The method to analyze data in this study using SmartPLS version 3. The sample size is 100 respondents who have bought LED lights and live in Jakarta. This study uses the purposive sampling method. The method of data collection was by distributing questionnaires containing 16 questions. The results of this study indicate that green perceived value and green trust have a positive and significant effect on green repurchase intention. The results of this study also indicate that green trust significantly and positively mediates green perceived value towards green repurchase intention on LED lamp products in Jakarta.
Penelitian ini dibuat dengan tujuan untuk mendapatkan bukti empiris dari pengaruh green perceived value dan green trust terhadap green repurchase intention pada pengguna lampu LED di Jakarta. Pengolahan data dalam penelitian ini menggunakan software SmartPLS versi 3. Ukuran sampel adalah 100 orang responden yang pernah membeli lampu LED dan berdomisili di Jakarta. Penelitian ini menggunakan metode purposive sampling. Cara pengumpulan data yang digunakan oleh peneliti, yaitu dengan cara membagikan kuesioner yang berisi 16 pertanyaan. Kesimpulan dari hasil penelitian ini adalah bahwa green perceived value dan green trust berpengaruh positif dan signifikan terhadap green repurchase intention. Hasil penelitian ini juga menunjukkan bahwa green trust secara signifikan dan positif memediasi green perceived value terhadap green repurchase intention produk lampu LED di Jakarta.
Article Details
This work is licensed under a Jurnal Manajemen Bisnis dan Kewirausahaan Creative Commons Attribution-ShareAlike 4.0 International License.
References
Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114(3), 489–500. https://doi.org/10.1007/s10551-012-1360-0
Dewi, S., & Rastini, N. (2016). Peran green trust memediasi green perceived value dan green perceived risk terhadap green repurchase intention. E-Jurnal Manajemen Universitas Udayana, 5(12), 8046–8078. https://ojs.unud.ac.id/index.php/Manajemen/article/view/26070/16763
Giffar, D. (2016). Peran iklan, brand image, price, trust, dan perceived value terhadap repurchase intention Traveloka. Jurnal Ilmiah Mahasiswa FEB, 4(1), 11. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2501/2272
Lee, J., Park, D. H., & Han, I. (2011). The different effects of online consumer reviews on consumers’ purchase intentions depending on trust in online shopping malls: An advertising perspective. Internet Research, 21(2), 187–206. https://doi.org/10.1108/10662241111123766
Liang, Q., & Chaipoopirutana, S. (2014). A study of factors affecting customer’s attitude toward intention to purchase green electronic products at AN IT Mall in Beijing, China. International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR’14), 45–49. https://doi.org/10.15242/icehm.ed1014041
Mojtaba Kaveh, Mosavi, S. A., & Ghaedi, M. (2012). The application of European customer satisfaction index (ECSI) model in determining the antecedents of satisfaction, trust and repurchase intention in five-star hotels in Shiraz, Iran. African Journal of Business Management, 6(19), 6103–6113. https://doi.org/10.5897/ajbm11.2398
Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting web site visitors into buyers: How web site investment increases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133–148. https://doi.org/10.1509/jmkg.70.2.133
The Climate Group. (2020). New partnership to boost business use of smart LED lighting. The Climate Group. https://www.theclimategroup.org/our-work/news/new-partnership-boost-business-use-smart-led-lighting