Pengaruh Perceived Ease of Use, Perceived Usefulness, Attitude toward Using dan Sales Promotion terhadap Repurchase Intention Tiket Bioskop Pengguna Aplikasi TIX-ID

Main Article Content

Haris Kristanto
Carunia Mulya Firdausy

Abstract

The purpose of this study is to examine the influence of perceived ease of use, perception usefulness, attitude towards using, and sales promotion on repurchase intention Cinema 21 tickets through the TIX-ID application. This research is limited to consumers who have used the TIX-ID application to purchase cinema tickets. The sampling method used was non-probability sampling method with convenience sampling techniques, and with 103 respondents. The data was analysed by using PLS-SEM and estimated by using SmartPLS 3.2.9 as software. The results showed that perceived ease of use and perceived usefulness significantly affect attitude toward using. Sales promotion did not have any significant effect on repurchase intention, while attitude toward using significantly affected the repurchase intention of consumers towards Cinema 21 tickets through the TIX-ID application.

 

Tujuan penelitian ini yaitu untuk menguji pengaruh dari perceived ease of use, perceived usefulness, attitude toward using, serta sales promotion terhadap repurchase intention tiket bioskop 21 melalui aplikasi TIX-ID. Penelitian ini dibatasi pada konsumen yang sudah pernah menggunakan aplikasi TIX-ID untuk melakukan pembelian tiket bioskop. Metode sampling yang digunakan adalah non-probability sampling dengan teknik convenience sampling, dan dengan 103 responden. Pengolahan data menggunakan PLS-SEM dan diestimasi menggunakan software SmartPLS 3.2.9. Hasil penelitian menunjukan bahwa perceived ease of use dan perceived usefulness berpengaruh signifikan terhadap attitude toward using. Sales promotion tidak memiliki pengaruh yang signifikan terhadap repurchase intention, sedangkan attitude toward using berpengaruh secara signifikan terhadap repurchase intention tiket bioskop oleh konsumen melalui aplikasi TIX-ID.

Article Details

How to Cite
Kristanto, H., & Firdausy, C. M. (2021). Pengaruh Perceived Ease of Use, Perceived Usefulness, Attitude toward Using dan Sales Promotion terhadap Repurchase Intention Tiket Bioskop Pengguna Aplikasi TIX-ID. Jurnal Manajemen Bisnis Dan Kewirausahaan, 5(3), 226–231. https://doi.org/10.24912/jmbk.v5i3.11854
Section
Articles
Author Biographies

Haris Kristanto, Universitas Tarumanagara

Program Studi Magister Manajemen Program Pascasarjana

Carunia Mulya Firdausy, Universitas Tarumanagara

Program Studi Magister Manajemen Program Pascasarjana

References

Aakers, & Myers. (1997). Advertising Management. New Jersey: Prentice Hall.

Alfi, A. N. (2016, March 18). Pembelian Tiket Bioskop Secara Online di Indonesia Masih Rendah. Retrieved April 23, 2020 from kalimantan.bisnis.com: https://kalimantan.bisnis.com/read/20160605/254/554506/pembelian-tiket-bioskop-secara-online-di-indonesia-masih-rendah

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(5), 319-339.

Handayani, I. (2019, November 13). Tren Penjualan Tiket Bioskop Online Terus Meningkat. Retrieved April 23, 2020 from investor.id: https://investor.id/lifestyle/tren-penjualan-tiket-bioskop-online-terus-meningkat

Hellier, P. K., Carr, R., Geursen, G. M., & Rickard, J. A. (2003). Customer repurchase intention: a general structural equation model. European Journal of Marketing, 37(11/12), 1762-1800.

Hoppe, R., & Al, E. (2001). Factors Affecting the Adoption of Internet Banking in South Africa: A Comparative Study. ER Project.

Kotler, P. (2005). Manajemen Pemasaran (Edisi 11). Jakarta: PT. Indeks Kelompok Gramedia.

Kotler, P., & Kevin, K. (2012). Marketing Management, (12th ed.). New Jersey: Pearson Education.

Muhammad, Y. (2011). Keputusan pembelian sepeda motor Honda (studi kasus pada mahasiswa Fakultas Ekonomi Universitas Diponegoro Semarang). Manajemen Pemasaran, 1–27.

Prianata, R., Suprapti, N. W., & Suryani, A. (2017). Implementasi technology acceptance model dalam niat membeli kembali tiket bioskop online. E-Jurnal Ekonomi dan Bisnis Universitas Udayana.

Rosaliana, F., & Kusumawati, A. (2018). Pengaruh sales promotion dan kualitas pelayanan terhadap kepuasan konsumen serta dampaknya pada repurchase intention (survei pada konsumen jasa Grabcar di kota Malang). Jurnal Administrasi Bisnis (JAB), 60(1), 139-148.

Ulufanuri, A. R. (2019). Pengaruh desain tampilan website, promosi penjualan dan loyalitas konsumen terhadap minat beli ulang di toko online Elevenia. Jurnal Manajemen Bisnis Syariah.

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quartely, 27(3), 425-478.

Zeng, F., H., Z., C., R., & Y, Z. (2009). Determinants of online service satisfaction and their impacts on behavioral intentions. Total Quality Management & Business Excellence. doi:10.1080/14783360903181719