Memprediksi niat pembelian apartemen: peran perceived risk, subjective norms, dan perceived behavior control dengan trust sebagai mediasi dalam theory of planned behavior
Article Sidebar
Main Article Content
Abstract
This research aims to determine the influence of risk influence of perceived risk, subjective norms, perceived behavior on trust, and purchase intention on trust and purchase intention apartment in Jakarta. The research design adopted in this research is a quantitative survey approach. About 200 respondents as the subjects of this research were all consumers from Jakarta. Data analysis was carried out using the Partial Least Squares (PLS) method in SmartPLS version 3.0. The results of this research indicate that the focus should be on establishing and maintaining positive norms to increase consumer trust. Effective risk management and communication are also needed to address consumer-perceived risks. increasing transparency regarding safety measures or return policies. This study found that perceived behavior does not affect trust, subjective norms have a significant effect on trust; perceived risk has a significant effect on trust. In addition, perceived behavior control has a significant effect on purchase intention. Furthermore, the subjective norms have a significant effect on purchase intention and risk perception. Finally, trust cannot mediate the influence of risk perception on the delivery of purchase intention, and trust is unable to mediate the effect of risk perception on purchase intention. It is suggested that the company focus on the intermediate subjective norms on purchase intention. Finally, the influence of perceived behavioral control on purchase intention must be the main attention since it has greater effects on the customer purchase intention.
Tujuan penelitian ini adalah untuk mengetahui pengaruh faktor-faktor risiko, seperti persepsi risiko, norma subjektif, persepsi perilaku percaya, dan niat membeli terhadap kepercayaan konsumen dalam membeli apartemen di Jakarta. Desain penelitian yang digunakan dalam penelitian ini adalah metode kuesioner bertanya kepada konsumen secara kuantitatif. Sekitar 200 responden penelitian ini merupakan konsumen di Jakarta. Analisis data konsumen dilakukan menggunakan SmartPLS versi 3.0 dengan metode Partial Least Squares (PLS). Hasil penelitian ini menunjukkan bahwa fokus perusahaan harus diberikan pada pembentukan dan pemeliharaan norma-norma positif untuk meningkatkan kepercayaan konsumen. Manajemen risiko dan komunikasi yang efektif juga diperlukan untuk mengatasi risiko yang dirasakan konsumen melalui peningkatan transparansi langkah-langkah keselamatan konsumen atau kebijakan pengembalian. Penelitian ini menemukan bahwa perilaku yang dirasakan tidak berdampak pada kepercayaan, norma subjektif memiliki dampak signifikan terhadap kepercayaan; risiko yang dirasakan memiliki dampak signifikan terhadap kepercayaan konsumen. Selain itu, persepsi perilaku juga mempunyai pengaruh yang signifikan terhadap niat beli konsumen. Selain itu, norma subjektif juga mempunyai pengaruh yang signifikan terhadap niat membeli konsumen dan persepsi risiko. Terakhir, kepercayaan tidak dapat memediasi dampak persepsi risiko terhadap komunikasi niat membeli, kepercayaan juga tidak dapat memediasi dampak persepsi risiko terhadap niat membeli konsumen. disarankan agar perusahaan fokus pada norma subjektif perantara mengenai niat membeli konsumen. Terakhir, dampak kontrol perilaku yang dirasakan terhadap niat membeli harus menjadi fokus perusahaan karena mempunyai dampak yang lebih besar terhadap niat membeli apartemen.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Jurnal Manajemen Bisnis dan Kewirausahaan Creative Commons Attribution-ShareAlike 4.0 International License.
References
Aeknarajindawat, N. (2020). The combined effect of risk perception and risk tolerance on the investment decision making. Journal of Security and Sustainability Issues, 9(3), 807–818. https://doi.org/10.9770/JSSI.2020.9.3(7)
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
Asif, M., Xuhui, W., Nasiri, A., & Ayyub, S. (2018). Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis. Food Quality and Preference, 63, 144–150. https://doi.org/10.1016/j.foodqual.2017.08.006
Aslami, N., Apriani, A., Widayati, C. C., & Losi, R. V. (2022). The role of trust in mediating perceived ease of use, perceived risk and e-WOM on purchase intention. Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK), 2(2), 69–81. https://doi.org/10.59832/jpmk.v2i2.189
Chae, H., Kim, S., Lee, J., & Park, K. (2020). Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency. Journal of Business Research, 120, 398–406. https://doi.org/10.1016/j.jbusres.2019.11.040
Efendi, R., Sukidjo, & Bahrun, K. (2020). Faktor-faktor niat membeli makanan berlabel halal pada mahasiswa muslim Yogyakarta. Jurnal Ilmiah Ekonomi Islam, 6(1), 70–79. https://doi.org/10.29040/jiei.v6i1.514
Gali, N., Niemand, T., Shaw, E., Hughes, M., Kraus, S., & Brem, A. (2020). Social entrepreneurship orientation and company success: The mediating role of social performance. Technological Forecasting and Social Change, 160, 120230. https://doi.org/10.1016/j.techfore.2020.120230
Giampietri, E., Verneau, F., Del Giudice, T., Carfora, V., & Finco, A. (2018). A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains. Food Quality and Preference, 64, 160–166. https://doi.org/10.1016/j.foodqual.2017.09.012
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hulu, Y. J., & Christiarini, R. (2023). Pengaruh live streaming shopping terhadap penjualan barang thrifshop di Kota Batam. Jwm (Jurnal Wawasan Manajemen), 11(1), 73–90. https://doi.org/10.20527/jwm.v11i1.241
Isip, M. R. S., & Lacap, J. P. (2021). Social media use and purchase intention: The mediating roles of perceived risk and trust. Journal of Marketing Advances and Practices, 3(2), 76–93. http://jmaap.org/wp-content/uploads/2021/07/5.-Social-Media-Use-and-Purchase-Intention-The-Mediating-Roles-of-Perceived-Risk-and-Trust.pdf
Kurniawan, H. A., & Indriani, F. (2018). Pengaruh product knowledge, perceived quality, perceived risk, dan perceived value terhadap purchase intention pada motor Kawasaki Ninja 250fi di Kota Semarang. Diponegoro Journal of Management, 7(4), 1–13. https://ejournal3.undip.ac.id/index.php/djom/article/view/22383
Kusumawati, A., & Tiarawati, M. (2022). Pengaruh green perceived risk dan green packaging terhadap green purchase intention pada produk skincare Avoskin. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan, 1(10), 2071–2084. https://doi.org/10.54443/sibatik.v1i10.305
Li, C., Zhu, J., & He, S. (2023). Panacea or Pandora’s Box? An institutional analysis of the contested long-term rental apartments development in China. Habitat International, 131, 102715. https://doi.org/10.1016/j.habitatint.2022.102715
Liang, L., Wang, Z., & Li, J. (2019). The effect of urbanization on environmental pollution in rapidly developing urban agglomerations. Journal of Cleaner Production, 237, 117649. https://doi.org/10.1016/j.jclepro.2019.117649
Ling, X., Shahzad, M. F., Abrar, Z. ul, & Khattak, J. K. (2021). Determinants of the intention to purchase branded meat: Mediation of brand trust. SAGE Open, 11(3), 215824402110326. https://doi.org/10.1177/21582440211032669
Miftahuddin, M. A., Adawiyah, W. R., Pradipta, R., & Wihuda, F. (2022). Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust. Innovative Marketing, 18(4), 62–73. https://doi.org/10.21511/im.18(4).2022.06
Noor, N. M., Noranee, S., Zakaria, M. F., Unin, N., & Suaee, M. A. H. M. (2020). Online shopping: The influence of attitude, subjective norm and perceived behavioral control on purchase intention. ACM International Conference Proceeding Series, 33–36. https://doi.org/10.1145/3387263.3387266
Nugraha, T. W., Udayana, I. B. N., & Lukitaningsih, A. (2021). Pengaruh perceived usefulness, perceived ease of use dan subjective norm terhadap purchase intention melalui attitude pengguna OLX (Studi kasus: Pada mahasiswa UST Yogyakarta). JBE (Jurnal Bingkai Ekonomi), 6(2), 12–27. https://doi.org/10.54066/jbe.v6i2.102
Oswaldo, I. G. (2023, February 22). Permintaan hunian vertikal di RI meningkat, ini salah satu pilihannya. detikFinance. https://finance.detik.com/properti/d-6583842/permintaan-hunian-vertikal-di-ri-meningkat-ini-salah-satu-pilihannya
Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), e04284. https://doi.org/10.1016/j.heliyon.2020.e04284
Putra, L. S., & Nurdin, R. (2018). Penerapan theory of planned behavior dalam pembelian makanan halal pada masyarakat di Kota Banda Aceh. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3(2), 13–21. https://doi.org/10.24815/jimen.v3i2.6820
Romadhoni, A. B. N., & Guspul, A. (2020). Pengaruh attitude, subjective norm, dan perceived behavioral control terhadap minat beli jasa transportasi online. Journal of Economic, Business and Engineering (JEBE), 2(1), 76–81. https://doi.org/10.32500/jebe.v2i1.1459
Rosillo-Díaz, E., Blanco-Encomienda, F. J., & Crespo-Almendros, E. (2020). A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms. Journal of Enterprise Information Management, 33(1), 139–160. https://doi.org/10.1108/JEIM-06-2019-0150
Ru, X., Wang, S., & Yan, S. (2018). Exploring the effects of normative factors and perceived behavioral control on individual’s energy-saving intention: An empirical study in eastern China. Resources, Conservation and Recycling, 134, 91–99. https://doi.org/10.1016/j.resconrec.2018.03.001
Ruslim, T. S., Kartika, Y., & Hapsari, C. G. (2022). Effect of environmental concern, attitude, subjective norms, perceived behavioral control and availability on purchase of green skincare products with intention to purchase as a mediation variable. Jurnal Ilmiah Manajemen dan Bisnis, 8(1), 120–137. https://doi.org/10.22441/jimb.v8i1.14499
Sekaran, U., & Bougie, R. (2017). Metode penelitian untuk bisnis: Pendekatan pengembangan-keahlian (K. M. Yon (trans.); 6th ed.). Salemba Empat.
Siaputra, H., & Isaac, E. (2020). Pengaruh attitude, subjective norm, dan perceived behavior control terhadap purchase intention makanan sehat di Crunchaus Surabaya. Jurnal Manajemen Perhotelan, 6(1), 9–18. https://doi.org/10.9744/jmp.6.1.9-18
Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53, 101742. https://doi.org/10.1016/j.jretconser.2019.01.011
Suandewi, P. R., & Maradona, A. F. (2023). The influence of online review, subjective norm, perceived ease of use and customer online experience on online buying intention in e-commerce in Indonesia with consumer attitude and trust as mediation. AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 8(1), 45–59. https://doi.org/10.24198/adbispreneur.v8i1.42739
Sultan, P., Tarafder, T., Pearson, D., & Henryks, J. (2020). Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: Moderating roles of communication, satisfaction and trust in organic food consumption. Food Quality and Preference, 81, 103838. https://doi.org/10.1016/j.foodqual.2019.103838
Sulthana, A. N., & Vasantha, S. (2021). WITHDRAWN: Mediating role of perceived quality between social media trust and purchase intention. Materials Today: Proceedings. https://doi.org/10.1016/j.matpr.2020.11.573
Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 100886. https://doi.org/10.1016/j.elerap.2019.100886
Sutikno, V., & Anandya, D. (2021). Faktor yang mempengaruhi green purchase behavior generasi milenial di Indonesia. Jurnal MEBIS (Manajemen dan Bisnis), 6(1), 23–30. https://doi.org/10.33005/mebis.v6i1.161
Svare, H., Gausdal, A. H., & Möllering, G. (2020). The function of ability, benevolence, and integrity-based trust in innovation networks. Industry and Innovation, 27(6), 585–604. https://doi.org/10.1080/13662716.2019.1632695
Ventre, I., & Kolbe, D. (2020). The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets: A Mexican perspective. Journal of International Consumer Marketing, 32(4), 287–299. https://doi.org/10.1080/08961530.2020.1712293
Wachyuni, S. S., Wiweka, K., & Softia, I. (2021). An empirical study of food blogger influence on coffee shop brand image and consumer purchase decision in delapan gram. Journal of Business on Hospitality and Tourism, 7(3), 257. https://doi.org/10.22334/jbhost.v7i3.285
Wang, J., Tao, J., & Chu, M. (2020). Behind the label: Chinese consumers’ trust in food certification and the effect of perceived quality on purchase intention. Food Control, 108, 106825. https://doi.org/10.1016/j.foodcont.2019.106825
Wang, Z., Wang, Q., Nie, Z., & Li, B. (2022). Corporate financial distress prediction based on controlling shareholder’s equity pledge. Applied Economics Letters, 29(15), 1365–1368. https://doi.org/10.1080/13504851.2021.1931656
Wicaksono, D. A. (2022). Faktor-faktor yang mempengaruhi loyalitas pelanggan (Suatu kajian teoritis). ULIL ALBAB: Jurnal Ilmiah Multidisiplin, 1(3), 504–509. https://journal-nusantara.com/index.php/JIM/article/view/135
Winarti, A. S., Indriastuti, H., & Sohsan, I. (2023). The influence of perceived risk and consumer knowledge on behavior intention with consumer trust as an intervening variable in life insurance products in Balikpapan and Makassar. Jurnal Indonesia Sosial Sains, 4(3), 229–245. https://doi.org/10.59141/jiss.v4i03.792
Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543–556. https://doi.org/10.1016/j.jbusres.2018.08.032
Zheng, J., Mi, Z., Coffman, D. M., Shan, Y., Guan, D., & Wang, S. (2019). The slowdown in China’s carbon emissions growth in the new phase of economic development. One Earth, 1(2), 240–253. https://doi.org/10.1016/j.oneear.2019.10.007