Redesigning TRA concept to assess millennials’ intention to use public transportation services in Indonesia
Article Sidebar
Main Article Content
Abstract
This study attempts to re-design the original concept of the theory of reasoned action (TRA) in order to explain millennials’ intention to use public transportation services in Indonesia. Using quantitative-survey method, a total of 137 respondents participated in this study. Respondents are millennials living in Indonesia who had used public transportation services (trains, buses, or MRT) regularly over the past 6 months. Using PLS, authors concluded that all three antecedents, namely attitude, perceived service affordability and subjective norms significantly influence millennials’ intention to use public transportation services in Indonesia.
Penelitian ini mencoba untuk mengembangkan konsep dasar dari theory of reasoned action (TRA) guna menjelaskan keinginan dari para generasi milenial di dalam menggunakan jasa transportasi umum yang tersedia di Indonesia. Menggunakan metode survei-kuantitatif, sebanyak 137 responden berpartisipasi pada penelitian ini. Adapun para responden merupakan individu yang telah menggunakan jasa transportasi umum di Indonesia (baik bus, kereta ataupun MRT) secara berkala dalam kurun waktu 6 bulan terakhir. Dengan menggunakan metode PLS, peneliti menyimpulkan bahwa ketiga faktor, yaitu attitude, perceived service affordability, dan subjective norms, secara signifikan memengaruhi intensi para kaum milenial di dalam menggunakan jasa transportasi umum di Indonesia.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Jurnal Manajemen Bisnis dan Kewirausahaan Creative Commons Attribution-ShareAlike 4.0 International License.
References
Abbasi, A.Z., Ayaz, N., Kanwal, S., Albashrawi, M. and Khair, N. (2023), "TikTok app usage behavior: the role of hedonic consumption experiences", Data Technologies and Applications, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/DTA-03-2022-0107
Abu-Elsamen, A.A., Akroush, M.N., Asfour, N.A. and Al Jabali, H. (2019), "Understanding contextual factors affecting the adoption of energy-efficient household products in Jordan", Sustainability Accounting, Management and Policy Journal, Vol. 10 No. 2, pp. 314-332. https://doi.org/10.1108/SAMPJ-05-2018-0144
Adel, A.M., Dai, X. and Roshdy, R.S. (2022), "The psychological mechanism of consumers’ behavioral intentions of suboptimal food products from the perspective of economic value", British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-01-2022-0027
Adu-Gyamfi, G., Asamoah, A. N., Nketiah, E., Obuobi, B., Adjei, M., Cudjoe, D., & Zhu, B. (2023). Reducing waste management challenges: Empirical assessment of waste sorting intention among corporate employees in Ghana. Journal of Retailing and Consumer Services, 72, 103261. https://doi.org/10.1016/j.jretconser.2023.103261
An, Q. and Ozturk, A.B. (2022), "Assessing the effects of user-generated photos on hotel guests’ price, service quality, overall image perceptions and booking intention", Journal of Hospitality and Tourism Technology, Vol. 13 No. 4, pp. 608-625. https://doi.org/10.1108/JHTT-05-2021-0146
Annamdevula, S., Nudurupati, S.S., Pappu, R.P. and Sinha, R. (2023), "Moral obligation for recycling among youth: extended models of the theory of planned behaviour", Young Consumers, Vol. 24 No. 2, pp. 165-183. https://doi.org/10.1108/YC-05-2022-1520
Biswas, A. (2023), "Reconnoitering enablers of travelers' online hotel booking intention: moderation of service affordability and perceived pandemic risk", International Journal of Quality & Reliability Management, Vol. 40 No. 2, pp. 542-565. https://doi.org/10.1108/IJQRM-10-2021-0363
Bommer, W.H., Milevoj, E. and Rana, S. (2023), "A meta-analytic examination of the antecedents explaining the intention to use fintech", Industrial Management & Data Systems, Vol. 123 No. 3, pp. 886-909. https://doi.org/10.1108/IMDS-03-2022-0170
Ding, Y., Jiang, H., Liu, J., Chen, D., & Yang, F. (2023). Effects of the theory of planned behavior and nudge strategy-based intervention on the adherence to anticoagulation treatment in patients with non-valvular atrial fibrillation. Geriatric Nursing, 51, 17–24. https://doi.org/10.1016/j.gerinurse.2023.01.023
Dukung Transformasi Digital, PT MRT Jakarta (Perseroda) Gandeng Microsoft Indonesia. Dukung Transformasi Digital, PT MRT Jakarta (Perseroda) Gandeng Microsoft Indonesia | MRT Jakarta. (n.d.). Retrieved March 11, 2023, from https://jakartamrt.co.id/id/info-terkini/dukung-transformasi-digital-pt-mrt-jakarta-perseroda-gandeng-microsoft-indonesia
Effendi, I., Murad, M., Rafiki, A. and Lubis, M.M. (2021), "The application of the theory of reasoned action on services of Islamic rural banks in Indonesia", Journal of Islamic Marketing, Vol. 12 No. 5, pp. 951-976. https://doi.org/10.1108/JIMA-02-2020-0051
Gundala, R. R., Nawaz, N., R M, H., Boobalan, K., & Gajenderan, V. K. (2022). Does gender moderate the purchase intention of organic foods? theory of reasoned action. Heliyon, 8(9). https://doi.org/10.1016/j.heliyon.2022.e10478
Jang, H.-W., & Cho, M. (2022). The relationship between Ugly Food Value and consumers’ behavioral intentions: Application of the theory of reasoned action. Journal of Hospitality and Tourism Management, 50, 259–266. https://doi.org/10.1016/j.jhtm.2022.02.009
Johan, Z.J., Hussain, M.Z., Mohd, R. and Kamaruddin, B.H. (2020), "Muslims and non-Muslims intention to hold Shariah-compliant credit cards: a SmartPLS approach", Journal of Islamic Marketing, Vol. 12 No. 9, pp. 1751-1785. https://doi.org/10.1108/JIMA-12-2019-0270
Kiconco, R.I., Gwokyalya, W., Sserwanga, A. and Balunywa, W. (2019), "Tax compliance behaviour of small business enterprises in Uganda", Journal of Financial Crime, Vol. 26 No. 4, pp. 1117-1132. https://doi.org/10.1108/JFC-03-2018-0031
Kim, H., & Park, M. (2023). Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the product–endorser fit with the brand. Computers in Human Behavior, 143, 107703. https://doi.org/10.1016/j.chb.2023.107703
Lau, M.M., Ng, P.M.L., Chan, E.A.H. and Cheung, C.T.Y. (2023), "Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories", Young Consumers, Vol. 24 No. 1, pp. 114-131. https://doi.org/10.1108/YC-07-2022-1557
Li, T. and Zhu, Z. (2022), "A meta-analysis of online travel booking services adoption: the moderating effects of national or regional economic development level and culture differences", Aslib Journal of Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AJIM-04-2022-0198
Liu, Y., Segev, S. and Villar, M.E. (2017), "Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action", Journal of Consumer Marketing, Vol. 34 No. 5, pp. 442-454. https://doi.org/10.1108/JCM-01-2016-1688
Maouloud, V.M., Kassim, S. and Othman, A.H.A. (2021), "Islamic microfinance in Mauritania: an investigation into involuntary factors affecting usage", International Journal of Ethics and Systems, Vol. 37 No. 3, pp. 390-405. https://doi.org/10.1108/IJOES-11-2020-0176
Mukherjee, S., Baral, M.M., Lavanya, B.L., Nagariya, R., Singh Patel, B. and Chittipaka, V. (2023), "Intentions to adopt the blockchain: investigation of the retail supply chain", Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-03-2022-0369
Nisar, T.M., Hajli, N., Prabhakar, G. and Dwivedi, Y. (2020), "Sharing economy and the lodging websites: Antecedents and mediators of accommodation purchase intentions", Information Technology & People, Vol. 33 No. 3, pp. 873-896. https://doi.org/10.1108/ITP-06-2018-0297
Ong, A. K., Prasetyo, Y. T., Borja, A.-K. F., Hosillos, F. A., Perez, Y. F., Robas, K. P., Persada, S. F., & Nadlifatin, R. (2023). Factors affecting revisiting behavior to Taal Volcano during the Post Recovery 2020 Eruption: An extended theory of planned behavior approach. International Journal of Disaster Risk Reduction, 86, 103552. https://doi.org/10.1016/j.ijdrr.2023.103552
Published by Statista Research Department, & 13, J. (2023, January 13). Philippines: Main Mean of Transportation 2022. Statista. Retrieved March 11, 2023, from https://www.statista.com/statistics/1338717/philippines-most-used-modes-of-transportation/
Published by Statista Research Department, & 18, O. (2022, October 18). Indonesia: Most used modes of transportation 2022. Statista. Retrieved March 11, 2023, from https://www.statista.com/statistics/1339768/indonesia-most-used-modes-of-transportation/
Sahli, A.B. and Legoherel, P. (2016), “The tourism Web acceptance model: a study of intention to book tourism products online”, Journal of Vacation Marketing, Vol. 22 No. 2, pp. 179-194
Salim, T. A., El Barachi, M., Mohamed, A. A., Halstead, S., & Babreak, N. (2022). The mediator and moderator roles of perceived cost on the relationship between organizational readiness and the intention to adopt Blockchain technology. Technology in Society, 71, 102108. https://doi.org/10.1016/j.techsoc.2022.102108
Sharma, A. and Foropon, C. (2019), "Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy", Management Decision, Vol. 57 No. 4, pp. 1018-1042. https://doi.org/10.1108/MD-10-2018-1092
St Omer, S. M., & Chen, S. (2023). Examining the dynamics of mathematics anxiety, perceived cost, and achievement: A control-value theory approach. Contemporary Educational Psychology, 73, 102169. https://doi.org/10.1016/j.cedpsych.2023.102169
Sukhu, A. and Scharff, R. (2018), "Will ‘doing right’ lead to ‘doing well’? An examination of green behavior", Journal of Consumer Marketing, Vol. 35 No. 2, pp. 169-182. https://doi.org/10.1108/JCM-04-2016-1778
Sukmana, Y. (2022, June 13). Sejarah TransJakarta, Koridor Pertama hingga Tarif Awalnya Halaman all. KOMPAS.com. Retrieved March 11, 2023, from https://money.kompas.com/read/2022/06/13/112808426/sejarah-transjakarta-koridor-pertama-hingga-tarif-awalnya?page=all
Sun, H., Jing, P., Wang, B., Cai, Y., Ye, J., & Wang, B. (2023). The effect of record-high gasoline prices on the consumers’ New Energy Vehicle Purchase Intention: Evidence from the Uniform Experimental Design. Energy Policy, 175, 113500. https://doi.org/10.1016/j.enpol.2023.113500
Troudi, H. and Bouyoucef, D. (2020), "Predicting purchasing behavior of green food in Algerian context", EuroMed Journal of Business, Vol. 15 No. 1, pp. 1-21. https://doi.org/10.1108/EMJB-03-2019-0046
Upadhyay, N., & Kamble, A. (2023). Examining Indian consumer pro-environment purchase intention of electric vehicles: Perspective of stimulus-organism-response. Technological Forecasting and Social Change, 189, 122344. https://doi.org/10.1016/j.techfore.2023.122344
Wallace, E., & Buil, I. (2023). Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior. Journal of Business Research, 157, 113549. https://doi.org/10.1016/j.jbusres.2022.113549
Wilson, N., & Edelyn, E. (2022). Predicting Indonesian consumers’ intention to buy Green Cosmetics using the modified TPB Framework. Journal of Business & Applied Management, 15(2), 079. https://doi.org/10.30813/jbam.v15i2.3137
Wilson, N., & Edelyn, E. (2022). Extending the theory of reasoned action (TRA) model to predict consumers’ intention to purchase Green Cosmetics. Jurnal Manajemen Bisnis Dan Kewirausahaan, 6(5), 565–570. https://doi.org/10.24912/jmbk.v6i5.18746
Wu, S. H., & Corpus, J. H. (2023). The role of perceived cost in college students’ motivational experiences and long-term achievement outcomes: A mixed-methods approach. International Journal of Educational Research Open, 4, 100229. https://doi.org/10.1016/j.ijedro.2023.100229
Yasami, M., Rabiul, M.K., Promsivapallop, P. and Zhu, H. (2022), "The COVID-19 crisis and factors driving international tourists’ preferences for contactless dining services", International Journal of Contemporary Hospitality Management, Vol. 34 No. 11, pp. 4029-4051. https://doi.org/10.1108/IJCHM-11-2021-1435
Zhikun, D. and Fungfai, N. (2009), "Knowledge sharing among architects in a project design team: An empirical test of theory of reasoned action in China", Chinese Management Studies, Vol. 3 No. 2, pp. 130-142. https://doi.org/10.1108/17506140910963639