Pengaruh Habit dan Price Value terhadap Behavioral Intention Penggunaan Dompet Digital: Gender sebagai Variabel Moderasi
Article Sidebar
Read Counter : 714
Download : 456
Main Article Content
Abstract
This study was conducted to see whether habit and price value have a significant influence in influencing behavioral intention to use digital wallets with gender moderation to compare sample characteristics. The number of respondents in this study was 211 and all the sample data were declared valid and reliable. PLS-SEM and PLS-MGA approaches will be used to analyze the research results. Based on the results of the data analysis, it can be concluded that habit and price value have a significant influence in influencing the intention to use a digital wallet. The results of this study also show that habit is the strongest predictor among exogenous variables that affect endogenous variables. In addition, it was also found that there was no significant difference between females and males in the relationship of exogenous variables to endogenous variables.
Penelitian ini dilakukan untuk melihat apakah habit dan price value memiliki pengaruh yang signifikan dalam memengaruhi behavioral intention penggunaan dompet digital dengan moderasi gender untuk membandingkan karakteristik sampel. Jumlah responden dalam penelitian ini adalah sebanyak 211 dan semua data sampelnya dinyatakan valid dan reliabel. Pendekatan PLS-SEM dan PLS-MGA akan digunakan untuk menganalisis hasil penelitian. Berdasarkan hasil analisis data, dapat disimpulkan bahwa habit dan price value memiliki pengaruh yang signifikan dalam memengaruhi intensi menggunakan dompet digital. Hasil penelitian ini juga menunjukkan bahwa habit menjadi prediktor terkuat di antara variabel-variabel eksogen yang memengaruhi variabel endogen. Selain itu, ditemukan juga bahwa tidak ada perbedaan signifikan antara wanita dengan pria dari hubungan variabel-variabel eksogen terhadap variabel endogen.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Jurnal Manajemen Bisnis dan Kewirausahaan Creative Commons Attribution-ShareAlike 4.0 International License.
References
Bank Indonesia. (2020). Tabel transaksi uang elektronik. https://www.bi.go.id/id/statistik/ekonomi-keuangan/ssp/_layouts/download.aspx?SourceUrl=https://www.bi.go.id/id/statistik/ekonomi-keuangan/ssp/Lists/Uang Elektronik Transaksi/Attachments/13/Jumlah_Transaksi_Uang_Elektronik_Beredar_2021.pdf
Chua, P. Y., Rezaei, S., Gu, M. L., Oh, Y. M., & Jambulingam, M. (2018). Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence. Nankai Business Review International, 9(2), 118–142. https://doi.org/10.1108/NBRI-01-2017-0003
Dhiman, N., Arora, N., Dogra, N., & Gupta, A. (2020). Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective. Journal of Indian Business Research, 12(3), 363–388. https://doi.org/10.1108/JIBR-05-2018-0158
Kemp, S. (2021). Digital 2021: Indonesia. In Datareportal. https://datareportal.com/reports/digital-2021-indonesia
Kwateng, K. O., Atiemo, K. A. O., & Appiah, C. (2019). Acceptance and use of mobile banking: An application of UTAUT2. Journal of Enterprise Information Management, 32(1), 118–151. https://doi.org/10.1108/JEIM-03-2018-0055
Limayem, M., Hirt, S. G., & Cheung, C. M. K. (2007). How habit limits the predictive power of intention: The case of information systems continuance. MIS Quarterly: Management Information Systems, 31(4), 705–737. https://doi.org/10.2307/25148817
Madan, K., & Yadav, R. (2016). Behavioural intention to adopt mobile wallet: a developing country perspective. Journal of Indian Business Research, 8(3), 227–244. https://doi.org/10.1108/JIBR-10-2015-0112
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly: Management Information Systems, 27(3), 425–478. https://doi.org/10.2307/30036540
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly: Management Information Systems, 36(1), 157–178. https://doi.org/10.2307/41410412
Yueh, H. P., Huang, J. Y., & Chang, C. (2015). Exploring factors affecting students’ continued Wiki use for individual and collaborative learning: An extended UTAUT perspective. Australasian Journal of Educational Technology, 31(1), 16–31. https://doi.org/10.14742/ajet.170