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Peran Brand Ambassador Arya Saloka dan Amanda Manopo dalam Membangun Brand Awareness

Randy Wijaya, Septia Winduwati

164-170

https://doi.org/10.24912/ki.v1i1.15687

Abstract : 1825 | PDF : 2039

Pengaruh Citra Merek, Brand Trust dan Brand Awareness terhadap Loyalitas Merek Aplikasi Investasi Reksadana Bibit.id di Kalangan Generasi Z

Nicolas Jefuna, Rezi Erdiansyah

119-126

https://doi.org/10.24912/ki.v1i1.15593

Abstract : 1019 | PDF : 1002

Analisis Brand Identity di Jejaring Sosial Instagram (Studi Kasus Kopi Lain Hati PIK)

Chandra Ronaldo, Wulan Purnama Sari Jaya Putra

244-251

https://doi.org/10.24912/ki.v1i2.15482

Abstract : 334 | PDF : 1168

Analisis Influencer K-Pop Membangun Brand Recognition Kopi Chuseyo (Studi Kasus Kimdarlings)

Farras Natasya, Sisca Aulia

388-393

https://doi.org/10.24912/ki.v1i1.15732

Abstract : 270 | PDF : 302 Analisis Influencer K-POP Memban : 0

Analisis Komunikasi Pemasaran dalam Pengembangan Brand Melalui Perspektif Teori AIDA (Studi Kasus Hotel Harper Cikarang)

Stephanie Violita Chandra, Wulan Purnama Sari

370-376

https://doi.org/10.24912/ki.v1i1.15714

Abstract : 1952 | PDF : 2227

Pengaruh Sponsorship terhadap Brand Awareness Livin’ by Mandiri (Studi pada Event E-Sport MPL ID Season 8)

Andy Gunawan, H. H. Daniel Tamburian

143-148

https://doi.org/10.24912/ki.v1i1.15619

Abstract : 776 | PDF : 671

Fungsi Marketing Public Relations Shopeefood dalam Membangun Brand Awareness pada Masa Pandemi Covid-19

Yehezkiel Yehezkiel, H.H Daniel Tamburian

337-343

https://doi.org/10.24912/ki.v1i1.15639

Abstract : 357 | PDF : 904

Analisis Komunikasi Pemasaran E-Commerce pada Brecht Indonesia

Ibanez Vienoza Ngan, Wulan Purnama Sari

322-329

https://doi.org/10.24912/ki.v1i2.15613

Abstract : 236 | PDF : 417

Pengaruh Boyband BTS Sebagai Brand Image Mcdonald’s terhadap Keputusan Pembelian Produk

Griselda Griselda, Ahmad Junaidi

282-287

https://doi.org/10.24912/ki.v1i2.15571

Abstract : 583 | PDF : 1025

Strategi Membangun Citra Produk Hello Bubble dalam Komunitas The Crew melalui Brand Ambassador Blackpink

Elaine Shanice, Nigar Pandrianto

439-447

https://doi.org/10.24912/ki.v3i3.31967

Abstract : 178 | PDF : 161

Pengaruh Joe Taslim Sebagai Brand Ambassador terhadap Brand Equity Shopee Indonesia

Fitz Geraldo, Nigar Pandrianto

464-470

https://doi.org/10.24912/ki.v2i3.25889

Abstract : 180 | PDF : 226

Interaksi Simbolik Penggunaan Merek Secondate di Kalangan Konsumen dalam Menciptakan Brand Loyalty (Studi Kasus Penggunaan Produk Secondate di Kalangan Generasi Milenial)

Kelly Meliana, Muhammad Adi Pribadi

590-597

https://doi.org/10.24912/ki.v1i4.15888

Abstract : 388 | PDF : 201

Peran Brand Ambassador Kopi Kekinian untuk Menciptakan Brand Recall Mahasiswa Universitas Tarumanagara

Jason Harley Hartono, Muhammad Adi Pribadi

601-606

https://doi.org/10.24912/ki.v2i4.27232

Abstract : 213 | PDF : 177

Pengaruh Popularitas NCT 127 sebagai Brand Ambassador terhadap Brand Awareness Blibli

Aurora Ambar Kusuma, Moehammad Gafar Yoedtadi

395-402

https://doi.org/10.24912/ki.v2i3.25870

Abstract : 455 | PDF : 396

Pengaruh Brand Loyalty terhadap Keputusan Pembelian Konsumen Crooz_id

Adriel Aurelius Susianto, Rezi Erdiansyah

381-386

https://doi.org/10.24912/ki.v2i3.25867

Abstract : 588 | PDF : 456

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