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Peran Brand Ambassador Arya Saloka dan Amanda Manopo dalam Membangun Brand Awareness

Randy Wijaya, Septia Winduwati

164-170

https://doi.org/10.24912/ki.v1i1.15687

Abstract : 1787 | PDF : 1992

Pengaruh Citra Merek, Brand Trust dan Brand Awareness terhadap Loyalitas Merek Aplikasi Investasi Reksadana Bibit.id di Kalangan Generasi Z

Nicolas Jefuna, Rezi Erdiansyah

119-126

https://doi.org/10.24912/ki.v1i1.15593

Abstract : 1003 | PDF : 984

Analisis Brand Identity di Jejaring Sosial Instagram (Studi Kasus Kopi Lain Hati PIK)

Chandra Ronaldo, Wulan Purnama Sari Jaya Putra

244-251

https://doi.org/10.24912/ki.v1i2.15482

Abstract : 325 | PDF : 1146

Analisis Influencer K-Pop Membangun Brand Recognition Kopi Chuseyo (Studi Kasus Kimdarlings)

Farras Natasya, Sisca Aulia

388-393

https://doi.org/10.24912/ki.v1i1.15732

Abstract : 257 | PDF : 282 Analisis Influencer K-POP Memban : 0

Analisis Komunikasi Pemasaran dalam Pengembangan Brand Melalui Perspektif Teori AIDA (Studi Kasus Hotel Harper Cikarang)

Stephanie Violita Chandra, Wulan Purnama Sari

370-376

https://doi.org/10.24912/ki.v1i1.15714

Abstract : 1773 | PDF : 2054

Pengaruh Sponsorship terhadap Brand Awareness Livin’ by Mandiri (Studi pada Event E-Sport MPL ID Season 8)

Andy Gunawan, H. H. Daniel Tamburian

143-148

https://doi.org/10.24912/ki.v1i1.15619

Abstract : 736 | PDF : 642

Fungsi Marketing Public Relations Shopeefood dalam Membangun Brand Awareness pada Masa Pandemi Covid-19

Yehezkiel Yehezkiel, H.H Daniel Tamburian

337-343

https://doi.org/10.24912/ki.v1i1.15639

Abstract : 343 | PDF : 870

Pengaruh Boyband BTS Sebagai Brand Image Mcdonald’s terhadap Keputusan Pembelian Produk

Griselda Griselda, Ahmad Junaidi

282-287

https://doi.org/10.24912/ki.v1i2.15571

Abstract : 574 | PDF : 998

Strategi Membangun Citra Produk Hello Bubble dalam Komunitas The Crew melalui Brand Ambassador Blackpink

Elaine Shanice, Nigar Pandrianto

439-447

https://doi.org/10.24912/ki.v3i3.31967

Abstract : 156 | PDF : 133

Analisis Komunikasi Pemasaran E-Commerce pada Brecht Indonesia

Ibanez Vienoza Ngan, Wulan Purnama Sari

322-329

https://doi.org/10.24912/ki.v1i2.15613

Abstract : 228 | PDF : 391

Pengaruh Kredibilitas Brand Ambassador Terhadap Citra Perusahaan (Studi Kasus Brand Ambassador Shopee Grup K-Pop Stray Kids)

Eva Aileen Frederica, Lusia Savitri Setyo Utami

28-35

https://doi.org/10.24912/ki.v1i1.15470

Abstract : 906 | PDF : 938

Signifikansi Marketing Media Sosial dan Brand Equity terhadap Loyalitas Merek Starbucks

Fernando Yose, Wulan Purnama Sari

205-212

https://doi.org/10.24912/ki.v3i2.30169

Abstract : 194 | PDF : 142

Analisa Efek Brand Image dan Brand Community terhadap Customer Loyalty pada Pelanggan Skin Game

Tasya Celica, Farid Rusdi

143-148

https://doi.org/10.24912/ki.v3i1.29344

Abstract : 265 | PDF : 292

Analisis Strategi Komunikasi Pemasaran PT. Kawasaki Motor Indonesia (Studi Kasus Pemasaran Zx-25r Saat Pandemi Covid-19)

Himawan Himawan, Sisca Aulia

177-184

https://doi.org/10.24912/ki.v1i1.15729

Abstract : 598 | PDF : 1430

Pengaruh Joe Taslim Sebagai Brand Ambassador terhadap Brand Equity Shopee Indonesia

Fitz Geraldo, Nigar Pandrianto

464-470

https://doi.org/10.24912/ki.v2i3.25889

Abstract : 172 | PDF : 209

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