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Pengaruh Citra Merek, Brand Trust dan Brand Awareness terhadap Loyalitas Merek Aplikasi Investasi Reksadana Bibit.id di Kalangan Generasi Z

Nicolas Jefuna, Rezi Erdiansyah

119-126

https://doi.org/10.24912/ki.v1i1.15593

Abstract : 1003 | PDF : 985

Peran Brand Ambassador Arya Saloka dan Amanda Manopo dalam Membangun Brand Awareness

Randy Wijaya, Septia Winduwati

164-170

https://doi.org/10.24912/ki.v1i1.15687

Abstract : 1788 | PDF : 1993

Analisis Brand Identity di Jejaring Sosial Instagram (Studi Kasus Kopi Lain Hati PIK)

Chandra Ronaldo, Wulan Purnama Sari Jaya Putra

244-251

https://doi.org/10.24912/ki.v1i2.15482

Abstract : 327 | PDF : 1149

Analisis Komunikasi Pemasaran dalam Pengembangan Brand Melalui Perspektif Teori AIDA (Studi Kasus Hotel Harper Cikarang)

Stephanie Violita Chandra, Wulan Purnama Sari

370-376

https://doi.org/10.24912/ki.v1i1.15714

Abstract : 1784 | PDF : 2064

Pengaruh Sponsorship terhadap Brand Awareness Livin’ by Mandiri (Studi pada Event E-Sport MPL ID Season 8)

Andy Gunawan, H. H. Daniel Tamburian

143-148

https://doi.org/10.24912/ki.v1i1.15619

Abstract : 739 | PDF : 647

Fungsi Marketing Public Relations Shopeefood dalam Membangun Brand Awareness pada Masa Pandemi Covid-19

Yehezkiel Yehezkiel, H.H Daniel Tamburian

337-343

https://doi.org/10.24912/ki.v1i1.15639

Abstract : 345 | PDF : 874

Analisis Influencer K-Pop Membangun Brand Recognition Kopi Chuseyo (Studi Kasus Kimdarlings)

Farras Natasya, Sisca Aulia

388-393

https://doi.org/10.24912/ki.v1i1.15732

Abstract : 260 | PDF : 283 Analisis Influencer K-POP Memban : 0

Analisis Komunikasi Pemasaran E-Commerce pada Brecht Indonesia

Ibanez Vienoza Ngan, Wulan Purnama Sari

322-329

https://doi.org/10.24912/ki.v1i2.15613

Abstract : 230 | PDF : 396

Pengaruh Boyband BTS Sebagai Brand Image Mcdonald’s terhadap Keputusan Pembelian Produk

Griselda Griselda, Ahmad Junaidi

282-287

https://doi.org/10.24912/ki.v1i2.15571

Abstract : 575 | PDF : 1000

Strategi Membangun Citra Produk Hello Bubble dalam Komunitas The Crew melalui Brand Ambassador Blackpink

Elaine Shanice, Nigar Pandrianto

439-447

https://doi.org/10.24912/ki.v3i3.31967

Abstract : 159 | PDF : 138

Interaksi Simbolik Penggunaan Merek Secondate di Kalangan Konsumen dalam Menciptakan Brand Loyalty (Studi Kasus Penggunaan Produk Secondate di Kalangan Generasi Milenial)

Kelly Meliana, Muhammad Adi Pribadi

590-597

https://doi.org/10.24912/ki.v1i4.15888

Abstract : 369 | PDF : 187

Peran Brand Ambassador Kopi Kekinian untuk Menciptakan Brand Recall Mahasiswa Universitas Tarumanagara

Jason Harley Hartono, Muhammad Adi Pribadi

601-606

https://doi.org/10.24912/ki.v2i4.27232

Abstract : 189 | PDF : 153

Pengaruh Popularitas NCT 127 sebagai Brand Ambassador terhadap Brand Awareness Blibli

Aurora Ambar Kusuma, Moehammad Gafar Yoedtadi

395-402

https://doi.org/10.24912/ki.v2i3.25870

Abstract : 444 | PDF : 376

Pengaruh Brand Loyalty terhadap Keputusan Pembelian Konsumen Crooz_id

Adriel Aurelius Susianto, Rezi Erdiansyah

381-386

https://doi.org/10.24912/ki.v2i3.25867

Abstract : 583 | PDF : 432

Pengaruh Advertising Awareness di Media Sosial terhadap Brand Equity Traveloka

Muhammad Satria, Ahmad Junaidi

536-543

https://doi.org/10.24912/ki.v1i3.15844

Abstract : 244 | PDF : 299

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