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Faktor-faktor yang Memengaruhi Purchase Intention Luxury Brand melalui Dampak Rasional dan Emosional
Patricia Sarlin Gozali, Hetty Karunia Tunjungsari
554-558
|
Abstract views: 115 |
Download :98
https://doi.org/10.24912/jmbk.v6i5.20323
Memprediksi niat pembelian apartemen: peran perceived risk, subjective norms, dan perceived behavior control dengan trust sebagai mediasi dalam theory of planned behavior
Yuko Gunawan, Miharni Tjokrosaputro
54-68
|
Abstract views: 34 |
Download :39
https://doi.org/10.24912/jmbk.v8i1.28401
Factors affecting purchasing behavior on marketplace applications in Jakarta during the Covid-19 period
Jovian Cahya, Cokki
258-268
|
Abstract views: 107 |
Download :97
https://doi.org/10.24912/jmbk.v7i2.23338
Pengaruh web quality dan trust terhadap minat beli (Studi e-commerce site dan online marketplace di Jakarta)
Simon Samuel Surja, Haris Maupa
367-377
|
Abstract views: 12 |
Download :12
https://doi.org/10.24912/jmbk.v8i2.29667
Pengaruh Perceived Quality, Brand Attachment dan Customer Satisfaction Terhadap Purchase Intention
Clarissa Chen
287-292
|
Abstract views: 741 |
Download :703
https://doi.org/10.24912/jmbk.v4i6.9795
Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli Pelanggan
Yosua Prawira
71-76
|
Abstract views: 1436 |
Download :1359
https://doi.org/10.24912/jmbk.v3i6.6100
Pengaruh e-Service Quality, Perceived e-Word of Mouth, dan e-Satisfaction terhadap Purchase Intention Produk Kecantikan di Website Beauty e-Commerce
Paulina Kristiani, Keni Keni
536-541
|
Abstract views: 227 |
Download :194
https://doi.org/10.24912/jmbk.v6i5.20320
Pengaruh Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Khusus Pria di Online Shop elvicto.id
Aryfatul Khoir, Chairy Chairy
123-128
|
Abstract views: 991 |
Download :684
https://doi.org/10.24912/jmbk.v5i2.11179
Peran customer reviews dan imitation of influencers terhadap purchase intention yang dimoderasi trust pada luxury restaurant di Jakarta
Meivina Cintalia, Yenita
1328-1338
|
Abstract views: 36 |
Download :54
https://doi.org/10.24912/jmbk.v7i6.27265
Faktor – Faktor yang Mempengaruhi Purchase Intention Produk Private Label Sirup Indomaret di Jakarta
Edwin Rommel Yudistira
50-56
|
Abstract views: 1105 |
Download :565
https://doi.org/10.24912/jmbk.v4i2.7521
Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi
Wiendy Deborah, Keni
|
Abstract views: 1670 |
Download :1508
https://doi.org/10.24912/jmbk.v3i1.4933
Pengaruh Brand Image, Price Dan Trust Terhadap Purchase Intention Pemesanan Kamar Di Hotel Ibis Secara Online
Selvi Agustin
|
Abstract views: 473 |
Download :411
https://doi.org/10.24912/jmbk.v2i4.4866
Pengaruh Green Marketing Mix Terhadap Green Product Purchase Intention Pada Produk Innisfree Di Jakarta Dengan Consumer’s Attitude Sebagai Variabel Mediasi
Stevany Febriani
|
Abstract views: 3528 |
Download :2748
https://doi.org/10.24912/jmbk.v3i1.4925
Pengaruh Product Involvement, Milk Knowledge Dan Perceived Value Terhadap Purchase Intention ( Kasus : Produk Susu Ultramilk)
Ricky dan Chairy
|
Abstract views: 294 |
Download :229
https://doi.org/10.24912/jmbk.v3i1.4921
Pengajuan Analisa Marketing Mix-4p Terhadap Purchase Intention Produk Aqua Di Dki Jakarta
Airin Anggraeni Sutedjo
|
Abstract views: 640 |
Download :406
https://doi.org/10.24912/jmbk.v2i3.4846
Pengaruh Kesadaran Kesehatan Dan Produk Makanan Terhadap Minat Beli Restoran Vegetarian Dengan Variabel Moderasi Religiusitas Di Indonesia
Himawan dan Hetty Karunia Tunjungsari
|
Abstract views: 1002 |
Download :683
https://doi.org/10.24912/jmbk.v2i6.4909
Pengaruh User Interface Quality, Information Quality, Perceived Security, Perceived Privacy, Belief, Dan Knowledge Terhadap Niat Beli Barang Di Website E-Commerce Di Indonesia.
Herison Halim
|
Abstract views: 1105 |
Download :774
https://doi.org/10.24912/jmbk.v3i2.4961
Pengaruh Pengetahuan Merek, Hubungan Merek, Familiaritas Merek, Kepercayaan Merek Dan Fit Merek Terhadap Minat Beli Air Mineral Aqua
Ronny Reginaldo dan Chairy
|
Abstract views: 432 |
Download :318
https://doi.org/10.24912/jmbk.v1i2.4783
Pengaruh Kemasan Terhadap Minat Beli Masyarakat Dengan Kualitas Sebagai Variabel Mediasi Pada Produk “Legit”
Billy Ivanko dan Hetty Karunia Tunjungsari
|
Abstract views: 828 |
Download :627
https://doi.org/10.24912/jmbk.v2i6.4908
Pengaruh Store Image Perception, Dan Store Brand Price Image Terhadap Store Brand Purchase Intention Dengan Perceived Risk Sebagai Variabel Mediasi
Didy Surjana
|
Abstract views: 332 |
Download :296
https://doi.org/10.24912/jmbk.v3i2.4960
Pengaruh Green Percevied Value, Green Product Innovation, Green Self Identitiy, Brand Credibility Terhadap Green Purchase Intention Melalui Green Brand Equity Pada Produk Skin-Care Korea Di Indonesia
Alvin Alvin
|
Abstract views: 779 |
Download :594
https://doi.org/10.24912/jmbk.v2i6.4906
Pengaruh Green Perceived Value, Green Perceived Risk, Green Consumer Consfusion, Green Trust, Consumer Guilt, Self Monitoring, Pride Dan Perceived Consumer Effectiveness Terhadap Green Purchase Intention (Kasus Starbucks Jakarta)
Feliks Antonius
|
Abstract views: 646 |
Download :480
https://doi.org/10.24912/jmbk.v2i4.4870
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