Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi

Main Article Content

Wiendy Deborah
Keni

Abstract

This study aims to determine the main factors that can influence the purchase intention from consumers. Based on previous research, three independent variables were obtained: perceptions of ease to use, website reputation, website quality and one intervening variable; trust that can attract purchase intention. This is a descriptive research by using questionnaire which distributed to 164 respondents in Jakarta area. Data was collected by using non probability sampling method. Regression analysis were used for data analysis by using SPSS. From this study, it was found that the influence of each variables can directly and indirectly influence purchase intention significantly.

Article Details

How to Cite
Deborah, W., & Keni. (2019). Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi. Jurnal Manajemen Bisnis Dan Kewirausahaan, 3(1). https://doi.org/10.24912/jmbk.v3i1.4933
Section
Articles
Author Biographies

Wiendy Deborah, Universitas Tarumanagara

Program Studi Magister Manajemen, Program Pascasarjana

Keni, Universitas Tarumanagara

Program Studi Magister Manajemen, Program Pascasarjana