Pengaruh web quality dan trust terhadap minat beli (Studi e-commerce site dan online marketplace di Jakarta)
Article Sidebar
Main Article Content
Abstract
This research aims to determine the influence of website quality and trust on purchase intention using two different subjects. This type of research is descriptive research by collecting primary data through questionnaires and secondary data originating from previous research. The sample collection technique is purposive sampling with a non-probability method. The number of respondents collected was 154 respondents. The results of this research show that website quality influences purchase intention for both subjects, trust influences purchase intention for subjects who go through Tokopedia, while trust does not affect purchase intention for subjects who go through the official Samsung website. The implication of this research is to ensure that the quality of the website functions well, conveys complete information, and is well designed. Adjust marketing strategies to encourage other supporting factors besides trust.
Penelitian ini bertujuan untuk mengetahui pengaruh dari kualitas website dan kepercayaan terhadap minat beli dengan menggunakan dua subjek yang berbeda. Jenis penelitian merupakan penelitian deskriptif dengan mengumpulkan data primer melalui kuesioner dan data sekunder yang berasal dari penelitian sebelumnya. Teknik pengumpulan sampel adalah purposive sampling dengan metode non-probability. Jumlah responden yang terkumpulkan sebanyak 154 responden. Hasil dari penelitian ini adalah kualitas website berpengaruh terhadap minat beli bagi kedua subjek, kepercayaan berpengaruh terhadap minat beli bagi subjek yang melalui Tokopedia, sedangkan kepercayaan tidak berpengaruh terhadap minat beli bagi subjek yang melalui website resmi Samsung. Implikasi dari penelitian ini adalah memastikan kualitas website berfungsi dengan baik, menyampaikan informasi lengkap dan didesain dengan baik. Menyesuaikan strategi pemasaran agar dapat mendorong faktor pendukung lainnya selain kepercayaan.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Jurnal Manajemen Bisnis dan Kewirausahaan Creative Commons Attribution-ShareAlike 4.0 International License.
References
Baijal, A., Hoppe, F., Chang, W., Davis, S., & Hoong, F. W. (2022). e-Conomy SEA 2022. https://www.bain.com/insights/e-conomy-sea-2022/
Barnes, S., & Vidgen, R. (2002). An integrative approach to the assessment of e-commerce quality. Journal of Electronic Commerce Research, 3(3), 114–127. http://web.csulb.edu/journals/jecr/issues/20023/paper2.pdf
Bisma, M. A., & Pramudita, A. S. (2020). Analisa minat pembelian online konsumen pada saluran distribusi digital marketplace online di Kota Bandung. Competitive, 14(2), 36–44. https://doi.org/10.36618/competitive.v14i2.617
Bozic, B. (2017). Consumer trust repair: A critical literature review. European Management Journal, 35(4), 538–547. https://doi.org/10.1016/j.emj.2017.02.007
Chang, H. H., & Chen, S. W. (2008). The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator. Online Information Review, 32(6), 818–841. https://doi.org/10.1108/14684520810923953
Dapas, C. C., Sitorus, T., Purwanto, E., & Ihalauw, J. J. O. I. (2019). The effect of service quality and website quality of zalora.com on purchase decision as mediated by purchase intention. Quality - Access to Success, 20(169), 87–92.
Febriani, N., & Dewi, W. W. A. (2019). Perilaku konsumen di era digital: Beserta studi kasus. Universitas Brawijaya Press.
Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010). The effects of website design on purchase intention in online shopping: The mediating role of trust and the moderating role of culture. International Journal of Electronic Business, 8(4/5), 302–330. https://doi.org/10.1504/ijeb.2010.035289
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hansopaheluwakan, S., Polla, J. R., Kristiyanto, J., Prabowo, H., Hamsal, M., & Lukmanto, B. (2020). The influence of social media marketing, website quality, e-wom, and perceived value on the purchase intention (Case study: PT. Vita Nova Atletik’s Local Brand Sports Shoes). Proceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020, 916–921. https://doi.org/10.1109/ICIMTech50083.2020.9211187
Jadil, Y., Rana, N. P., & Dwivedi, Y. K. (2022). Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective. International Journal of Information Management Data Insights, 2(1), 100065. https://doi.org/10.1016/j.jjimei.2022.100065
Jundrio, H., & Keni. (2020). Pengaruh website quality, website reputation dan perceived risk terhadap purchase intention pada perusahahaan e-commerce. Jurnal Muara Ilmu Ekonomi dan Bisnis, 4(2), 229–239. https://doi.org/10.24912/jmieb.v4i2.7802
Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson Education.
Kramer, R. M. (1999). Trust and distrust in organizations: Emerging perspectives, enduring questions. Annual Review of Psychology, 50(1), 569–598. https://doi.org/10.1146/annurev.psych.50.1.569
Kuncoro, M. (2013). Metode riset untuk bisnis dan ekonomi bagaimana meneliti dan menulis tesis? (W. Hardani (ed.); 4th ed.). Erlangga.
Lavinda. (2023, June 5). Samsung jadi smartphone paling laris di Indonesia kuartal I 2023. Katadata.Co.Id. https://katadata.co.id/digital/gadget/647dc63aad152/samsung-jadi-smartphone-paling-laris-di-indonesia-kuartal-i-2023
Naurah, N. (2023, January 30). 5 website e-commerce terpopuler di Indonesia 2022. GoodStats. https://goodstats.id/article/5-website-e-commerce-terpopuler-di-indonesia-2022-JJvgW
Permana, A. I. (2020). Pengaruh kualitas website, kualitas pelayanan, dan kepercayaan pelanggan terhadap minat beli pelanggan di situs belanja online Bukalapak. Ekonomi Bisnis, 25(2), 94–109. https://doi.org/10.33592/jeb.v25i2.422
Qalati, S. A., Vela, E. G., Li, W., Dakhan, S. A., Hong Thuy, T. T., & Merani, S. H. (2021). Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping. Cogent Business and Management, 8(1), 1–20. https://doi.org/10.1080/23311975.2020.1869363
Rahadian, L. (2021, December 7). Pengguna aktif Tokopedia tembus 100 juta. CNBC Indonesia. https://www.cnbcindonesia.com/tech/20211207135027-37-297342/pengguna-aktif-tokopedia-tembus-100-juta
Ramialis, A. F., & Besra, E. (2021). Pengaruh website quality dan website brand terhadap minat beli online dengan kepercayaan sebagai variabel mediasi (Survei pada konsumen Shopee Kota Padang). JRB-Jurnal Riset Bisnis, 4(2), 209–221. https://doi.org/10.35814/jrb.v4i2.1964
Romindo, Muttaqin, Saputra, D. H., Purba, D. W., Iswahyudi, M., Banjarnahor, A. R., Kusuma, A. H. P., Effendy, F., Sulaiman, O. K., & Simarmata, J. (2019). E-Commerce: Implementasi, strategi dan inovasinya. Kita Menulis.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach (7th ed.). Wiley.
Sulianta, F. (2009). Web marketing. Elex Media Komputindo.
Tonce, Y., & Rangga, Y. D. P. (2022). Minat dan keputusan pembelian: Tinjauan melalui persepsi harga & kualitas produk (Konsep dan studi kasus). Adab.
Venkatraman, D. P., & Satpute, P. (2019). Role of hotel brand website in enhancing room revenue in star rated hotels. Journal of Emerging Technologies and Innovative Research (JETIR), 6(5), 649–657. https://www.jetir.org/papers/JETIR1905F98.pdf
Wang, L., Law, R., Hung, K., & Guillet, B. D. (2014). Scale development of perceived eTrust in the hotel industry: The perspective of internet users. International Journal of Hospitality Management, 43, 35–46. https://doi.org/10.1016/j.ijhm.2014.08.005
Watanabe, E. A. de M., Alfinito, S., Curvelo, I. C. G., & Hamza, K. M. (2020). Perceived value, trust and purchase intention of organic food: A study with Brazilian consumers. British Food Journal, 122(4), 1070–1184. https://doi.org/10.1108/BFJ-05-2019-0363
Xu, X. (2017). The effects of website quality on customer satisfaction, use intention, and purchase intention: A comparison among three types of booking channels [Doctoral Dissertation, Iowa State University]. https://dr.lib.iastate.edu/server/api/core/bitstreams/f0db43d0-6c43-4537-9ab5-0c6158513c81/content