Efektivitas strategi joint venture untuk meningkatkan profitabilitas perusahaan UMKM
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Abstract
The purpose of this study is to determine whether the joint venture strategy is effectively used in MSME companies, both among MSMEs and between large companies to increase profitability. This study uses a descriptive research method that is distributing many questionnaires distributed to the owners of MSME companies and using a quantitative approach that will be used in this study. where the questionnaire will obtain the influence factors of profitability, among others: Current Ratio, Total Assets Ratio, Debt Ratio, Debt to Equity Ratio, Sales Growth, and Company Size, with the regression data panel analysis method, it was found that there was significant data from the data before and after doing the joint venture, then using the joint venture strategy can increase the company.
Tujuan dari penelitian ini adalah untuk mengetahui apakah strategi joint venture efektif digunakan pada perusahaan UMKM, baik antar UMKM maupun antar perusahaan besar untuk meningkatkan profitabilitas. Dalam penelitian ini menggunakan metode penelitian deskriptif, yaitu menyebarkan sejumlah kuesioner yang disebarkan kepada para pemilik perusahaan UMKM dan menggunakan pendekatan kuantitatif yang akan digunakan dalam penelitian ini dimana dari kuesioner akan diperoleh faktor-faktor yang memengaruhi profitabilitas antara lain: Current Ratio, Total Assets Ratio, Debt Ratio, Debt to Equity Ratio, Pertumbuhan Penjualan, dan Ukuran Perusahaan, dengan metode analisis panel data regresi ditemukan adanya data yang signifikan dari data sebelum dan sesudah melakukan joint venture, maka dengan menggunakan strategi joint venture dapat meningkatkan perusahaan.
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