Published: 2025-11-09

Articles

THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA

Angely Olivia Putri, Cokki Cokki

289-303

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ENHANCING INNOVATIVE WORK BEHAVIOUR THROUGH CAREER GROWTH AND WORK ENGAGEMENT AMONG EMPLOYEES IN START-UP FIRMS

Dony Firman Santosa, Novi Tri Yanti , Novia Dewi Syafitri

304-316

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EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE

Grace Putlia, Hary S. Sundoro

317-331

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THE ROLE OF WORK STRESS AND COWORKER SUPPORT BETWEEN TOXIC LEADERSHIP AND TURNOVER INTENTION

Kurnianingrum Ayu Minarti, Zamralita Zamralita

332-348

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FROM CAMPUS TO CAREER: HOW INTERNSHIP, SKILLS, AND ORGANIZATIONAL EXPOSURE SHAPE WORK READINESS

Joyce Turangan, Dyah Erny Herwindiati, Mahlia Muis

349-360

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EXPLORING ENTREPRENEURIAL INTENTION IN WOMEN CULINARY ENTREPRENEURS IN JAKARTA: THE INTERPLAY OF GENDER STEREOTYPES, SOCIAL SUPPORT, CULTURE, AND SELF-EFFICACY

Sheillya Khonada, Frangky Selamat

361-376

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UNRAVELING THE IMPULSE TO BUY AMONG INDONESIAN FEMALE GENERATION Z THROUGH E-COMMERCE DURING LIVE STREAMS

Vita Briliana, klemens prasastyo

377-388

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INCOME SMOOTHING: FINANCIAL STRATEGY, COST STICKINESS, AND INCOME TAX

Cecilia Jong Sijiu, Paulina Sutrisno

389-404

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THE IMPACT OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE ON HOUSEWIVES SAVING BEHAVIOR IN BANDUNG CITY

Laurencia Stefiany, Ignasia Tiffani, Vera Intanie Dewi

405-414

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ESG AND PROFITABILITY: THE MODERATING OF LEVERAGE IN THE INDONESIAN ENERGY SECTOR

Ida Ida, Benny Budiawan Tjandrasa, Surya Setyawan

415-426

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CONTINUANCE INTENTION OF AI-BASED CHATBOT SERVICES IN HIGHER EDUCATION: EVIDENCE FROM INDONESIA

Winda Maulidina Nurrohmah, Prio Utomo, Johny Natu Prihanto

427-440

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