Published: 2025-10-31
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Articles
THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA
Abstract : 89
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PDF : 103
ENHANCING INNOVATIVE WORK BEHAVIOUR THROUGH CAREER GROWTH AND WORK ENGAGEMENT AMONG EMPLOYEES IN START-UP FIRMS
Abstract : 93
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PDF : 110
EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE
Abstract : 217
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PDF : 246
THE ROLE OF WORK STRESS AND COWORKER SUPPORT BETWEEN TOXIC LEADERSHIP AND TURNOVER INTENTION
Abstract : 146
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PDF : 148
FROM CAMPUS TO CAREER: HOW INTERNSHIP, SKILLS, AND ORGANIZATIONAL EXPOSURE SHAPE WORK READINESS
Abstract : 155
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PDF : 246
EXPLORING ENTREPRENEURIAL INTENTION IN WOMEN CULINARY ENTREPRENEURS IN JAKARTA: THE INTERPLAY OF GENDER STEREOTYPES, SOCIAL SUPPORT, CULTURE, AND SELF-EFFICACY
Abstract : 46
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PDF : 50
UNRAVELING THE IMPULSE TO BUY AMONG INDONESIAN FEMALE GENERATION Z THROUGH E-COMMERCE DURING LIVE STREAMS
Abstract : 101
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PDF : 147
INCOME SMOOTHING: FINANCIAL STRATEGY, COST STICKINESS, AND INCOME TAX
Abstract : 54
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PDF : 77
THE IMPACT OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE ON HOUSEWIVES SAVING BEHAVIOR IN BANDUNG CITY
Abstract : 116
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PDF : 124
ESG AND PROFITABILITY: THE MODERATING OF LEVERAGE IN THE INDONESIAN ENERGY SECTOR
Abstract : 25
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PDF : 27
CONTINUANCE INTENTION OF AI-BASED CHATBOT SERVICES IN HIGHER EDUCATION: EVIDENCE FROM INDONESIA
Abstract : 28
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PDF : 25
EMPLOYEE PERFORMANCE ANALYSIS IN MICRO, SMALL, AND MEDIUM ENTERPRISES IN NORTH BEKASI
Abstract : 3
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PDF : 6
DETERMINANTS OF BLOCKCHAIN ADOPTION INTENTION AMONG TECHNOPRENEURIAL SMEs IN INDONESIA
Abstract : 13
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PDF : 15