Published: 2025-11-09

THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA

Abstract : 84 | PDF : 93

ENHANCING INNOVATIVE WORK BEHAVIOUR THROUGH CAREER GROWTH AND WORK ENGAGEMENT AMONG EMPLOYEES IN START-UP FIRMS

Abstract : 83 | PDF : 92

EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE

Abstract : 170 | PDF : 162

THE ROLE OF WORK STRESS AND COWORKER SUPPORT BETWEEN TOXIC LEADERSHIP AND TURNOVER INTENTION

Abstract : 131 | PDF : 123

FROM CAMPUS TO CAREER: HOW INTERNSHIP, SKILLS, AND ORGANIZATIONAL EXPOSURE SHAPE WORK READINESS

Abstract : 104 | PDF : 191

EXPLORING ENTREPRENEURIAL INTENTION IN WOMEN CULINARY ENTREPRENEURS IN JAKARTA: THE INTERPLAY OF GENDER STEREOTYPES, SOCIAL SUPPORT, CULTURE, AND SELF-EFFICACY

Abstract : 35 | PDF : 43

UNRAVELING THE IMPULSE TO BUY AMONG INDONESIAN FEMALE GENERATION Z THROUGH E-COMMERCE DURING LIVE STREAMS

Abstract : 71 | PDF : 118

INCOME SMOOTHING: FINANCIAL STRATEGY, COST STICKINESS, AND INCOME TAX

Abstract : 46 | PDF : 61

THE IMPACT OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE ON HOUSEWIVES SAVING BEHAVIOR IN BANDUNG CITY

Abstract : 96 | PDF : 103

ESG AND PROFITABILITY: THE MODERATING OF LEVERAGE IN THE INDONESIAN ENERGY SECTOR

Abstract : 10 | PDF : 15

CONTINUANCE INTENTION OF AI-BASED CHATBOT SERVICES IN HIGHER EDUCATION: EVIDENCE FROM INDONESIA

Abstract : 8 | PDF : 9