Published: 2025-10-31
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Articles
THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA
Abstract : 91
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PDF : 106
ENHANCING INNOVATIVE WORK BEHAVIOUR THROUGH CAREER GROWTH AND WORK ENGAGEMENT AMONG EMPLOYEES IN START-UP FIRMS
Abstract : 93
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PDF : 112
EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE
Abstract : 231
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PDF : 257
THE ROLE OF WORK STRESS AND COWORKER SUPPORT BETWEEN TOXIC LEADERSHIP AND TURNOVER INTENTION
Abstract : 150
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PDF : 151
FROM CAMPUS TO CAREER: HOW INTERNSHIP, SKILLS, AND ORGANIZATIONAL EXPOSURE SHAPE WORK READINESS
Abstract : 157
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PDF : 256
EXPLORING ENTREPRENEURIAL INTENTION IN WOMEN CULINARY ENTREPRENEURS IN JAKARTA: THE INTERPLAY OF GENDER STEREOTYPES, SOCIAL SUPPORT, CULTURE, AND SELF-EFFICACY
Abstract : 49
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PDF : 53
UNRAVELING THE IMPULSE TO BUY AMONG INDONESIAN FEMALE GENERATION Z THROUGH E-COMMERCE DURING LIVE STREAMS
Abstract : 108
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PDF : 157
INCOME SMOOTHING: FINANCIAL STRATEGY, COST STICKINESS, AND INCOME TAX
Abstract : 54
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PDF : 79
THE IMPACT OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE ON HOUSEWIVES SAVING BEHAVIOR IN BANDUNG CITY
Abstract : 119
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PDF : 128
ESG AND PROFITABILITY: THE MODERATING OF LEVERAGE IN THE INDONESIAN ENERGY SECTOR
Abstract : 30
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PDF : 28
CONTINUANCE INTENTION OF AI-BASED CHATBOT SERVICES IN HIGHER EDUCATION: EVIDENCE FROM INDONESIA
Abstract : 33
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PDF : 28
EMPLOYEE PERFORMANCE ANALYSIS IN MICRO, SMALL, AND MEDIUM ENTERPRISES IN NORTH BEKASI
Abstract : 3
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PDF : 6
DETERMINANTS OF BLOCKCHAIN ADOPTION INTENTION AMONG TECHNOPRENEURIAL SMEs IN INDONESIA
Abstract : 14
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PDF : 17