Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis

Published: 2025-11-09

THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA

Abstract : 76 | PDF : 87

ENHANCING INNOVATIVE WORK BEHAVIOUR THROUGH CAREER GROWTH AND WORK ENGAGEMENT AMONG EMPLOYEES IN START-UP FIRMS

Abstract : 79 | PDF : 88

EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE

Abstract : 149 | PDF : 151

THE ROLE OF WORK STRESS AND COWORKER SUPPORT BETWEEN TOXIC LEADERSHIP AND TURNOVER INTENTION

Abstract : 121 | PDF : 116

FROM CAMPUS TO CAREER: HOW INTERNSHIP, SKILLS, AND ORGANIZATIONAL EXPOSURE SHAPE WORK READINESS

Abstract : 97 | PDF : 182

EXPLORING ENTREPRENEURIAL INTENTION IN WOMEN CULINARY ENTREPRENEURS IN JAKARTA: THE INTERPLAY OF GENDER STEREOTYPES, SOCIAL SUPPORT, CULTURE, AND SELF-EFFICACY

Abstract : 35 | PDF : 40

UNRAVELING THE IMPULSE TO BUY AMONG INDONESIAN FEMALE GENERATION Z THROUGH E-COMMERCE DURING LIVE STREAMS

Abstract : 66 | PDF : 94

INCOME SMOOTHING: FINANCIAL STRATEGY, COST STICKINESS, AND INCOME TAX

Abstract : 46 | PDF : 55

THE IMPACT OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE ON HOUSEWIVES SAVING BEHAVIOR IN BANDUNG CITY

Abstract : 85 | PDF : 90

ESG AND PROFITABILITY: THE MODERATING OF LEVERAGE IN THE INDONESIAN ENERGY SECTOR

Abstract : 9 | PDF : 9

CONTINUANCE INTENTION OF AI-BASED CHATBOT SERVICES IN HIGHER EDUCATION: EVIDENCE FROM INDONESIA

Abstract : 5 | PDF : 5