Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis

Published: 2025-11-09

THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA

Abstract : 78 | PDF : 91

ENHANCING INNOVATIVE WORK BEHAVIOUR THROUGH CAREER GROWTH AND WORK ENGAGEMENT AMONG EMPLOYEES IN START-UP FIRMS

Abstract : 83 | PDF : 91

EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE

Abstract : 155 | PDF : 154

THE ROLE OF WORK STRESS AND COWORKER SUPPORT BETWEEN TOXIC LEADERSHIP AND TURNOVER INTENTION

Abstract : 123 | PDF : 118

FROM CAMPUS TO CAREER: HOW INTERNSHIP, SKILLS, AND ORGANIZATIONAL EXPOSURE SHAPE WORK READINESS

Abstract : 99 | PDF : 185

EXPLORING ENTREPRENEURIAL INTENTION IN WOMEN CULINARY ENTREPRENEURS IN JAKARTA: THE INTERPLAY OF GENDER STEREOTYPES, SOCIAL SUPPORT, CULTURE, AND SELF-EFFICACY

Abstract : 35 | PDF : 40

UNRAVELING THE IMPULSE TO BUY AMONG INDONESIAN FEMALE GENERATION Z THROUGH E-COMMERCE DURING LIVE STREAMS

Abstract : 71 | PDF : 97

INCOME SMOOTHING: FINANCIAL STRATEGY, COST STICKINESS, AND INCOME TAX

Abstract : 46 | PDF : 56

THE IMPACT OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE ON HOUSEWIVES SAVING BEHAVIOR IN BANDUNG CITY

Abstract : 90 | PDF : 95

ESG AND PROFITABILITY: THE MODERATING OF LEVERAGE IN THE INDONESIAN ENERGY SECTOR

Abstract : 10 | PDF : 11

CONTINUANCE INTENTION OF AI-BASED CHATBOT SERVICES IN HIGHER EDUCATION: EVIDENCE FROM INDONESIA

Abstract : 6 | PDF : 7