Published: 2025-11-09
Cover dan Halaman Awal
Articles
THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA
289-303
Abstract : 105
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PDF : 139
EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE
317-331
Abstract : 190
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PDF : 265
THE ROLE OF WORK STRESS AND COWORKER SUPPORT BETWEEN TOXIC LEADERSHIP AND TURNOVER INTENTION
332-348
Abstract : 166
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PDF : 226
FROM CAMPUS TO CAREER: HOW INTERNSHIP, SKILLS, AND ORGANIZATIONAL EXPOSURE SHAPE WORK READINESS
349-360
Abstract : 150
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PDF : 266
INCOME SMOOTHING: FINANCIAL STRATEGY, COST STICKINESS, AND INCOME TAX
389-404
Abstract : 89
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PDF : 158
THE IMPACT OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE ON HOUSEWIVES SAVING BEHAVIOR IN BANDUNG CITY
405-414
Abstract : 153
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PDF : 213
ESG AND PROFITABILITY: THE MODERATING OF LEVERAGE IN THE INDONESIAN ENERGY SECTOR
415-426
Abstract : 123
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PDF : 129
CONTINUANCE INTENTION OF AI-BASED CHATBOT SERVICES IN HIGHER EDUCATION: EVIDENCE FROM INDONESIA
427-440
Abstract : 51
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PDF : 72
EMPLOYEE PERFORMANCE ANALYSIS IN MICRO, SMALL, AND MEDIUM ENTERPRISES IN NORTH BEKASI
441-454
Abstract : 28
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PDF : 35
DETERMINANTS OF BLOCKCHAIN ADOPTION INTENTION AMONG TECHNOPRENEURIAL SMEs IN INDONESIA
455-466
Abstract : 16
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PDF : 57