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Komunikasi Pemasaran Word of Mouth dan Electronic Word of Mouth dalam Mempertahankan Brand Existence (Studi Kasus pada Kopi Es Tak Kie)
Nevelyn Anestya Herdian, Diah Ayu Candraningrum
441-449
Abstract : 866
|
PDF : 635
Pengaruh e-WOM di Instagram terhadap Loyalitas Pelanggan Kopi Janji Jiwa
Brigitta Novilia Jesslyn, Riris Loisa
440-447
Abstract : 2825
|
PDF : 2641
Strategi Komunikasi Pemasaran Electronic Word of Mouth ESQA Cosmetics
Nathania Celia Bellajane, Yugih Setyanto, Doddy Salman
149-155
Abstract : 978
|
PDF : 1840
Dampak Electronic Word of Mouth (E-WoM) terhadap Keputusan Pembelian Produk NPURE Pada Generasi Z
Azlina Az’zahra, Sisca Aulia
164-173
Abstract : 178
|
PDF : 73
Electronic Word of Mouth dan Citra Merek The Originote di Kalangan Generasi Z
Christina Christina, Wulan Purnama Sari
292-301
Abstract : 229
|
PDF : 116
E-Wom Oleh Kalangan Milenial Terhadap Akun @makansampaikenyang Sebagai Pemberi Rekomendasi Kuliner
Chintya Viviana, Diah Ayu Candraningrum
270-277
Abstract : 669
|
PDF : 429
PDF : 543
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