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Komunikasi Pemasaran Word of Mouth dan Electronic Word of Mouth dalam Mempertahankan Brand Existence (Studi Kasus pada Kopi Es Tak Kie)
Nevelyn Anestya Herdian, Diah Ayu Candraningrum
441-449
Abstract : 780
|
PDF : 613
Pengaruh e-WOM di Instagram terhadap Loyalitas Pelanggan Kopi Janji Jiwa
Brigitta Novilia Jesslyn, Riris Loisa
440-447
Abstract : 2643
|
PDF : 2592
Strategi Komunikasi Pemasaran Electronic Word of Mouth ESQA Cosmetics
Nathania Celia Bellajane, Yugih Setyanto, Doddy Salman
149-155
Abstract : 849
|
PDF : 1658
Electronic Word of Mouth dan Citra Merek The Originote di Kalangan Generasi Z
Christina Christina, Wulan Purnama Sari
292-301
Abstract : 124
|
PDF : 64
E-Wom Oleh Kalangan Milenial Terhadap Akun @makansampaikenyang Sebagai Pemberi Rekomendasi Kuliner
Chintya Viviana, Diah Ayu Candraningrum
270-277
Abstract : 622
|
PDF : 392
PDF : 506
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