• Main Navigation
  • Main Content
  • Sidebar
  • Register
  • Login

  • Current
  • Archives
  • Announcements
  • About
    • About the Journal
    • Submissions
    • Editorial Team
    • Reviewer
    • Indexing
    • Privacy Statement
    • Contact

Search

Advanced filters

Search Results

Pengaruh Brand Image, Brand Awareness, dan Brand Trust terhadap Purchase Intention pada Produk Kecantikan Ramah Lingkungan

Mirtsa Zahara Hadi, Keni Keni

254-259

https://doi.org/10.24912/jmbk.v6i3.18649
Abstract : 3493 | PDF : 1710

Pengaruh Country of Origin, Brand Image dan Brand Awareness terhadap Purchase Intention

Thania Pramitha

453-458

https://doi.org/10.24912/jmbk.v5i5.13273
Abstract : 1715 | PDF : 1336

Pengaruh Brand Awareness dan Brand Association terhadap Purchase Intention melalui Perceived Quality pada Laneige di Jakarta

Jesica Wijaya, Rezi Erdiansyah

278-282

https://doi.org/10.24912/jmbk.v6i3.18659
Abstract : 320 | PDF : 262

Pengaruh Brand Awareness, Brand Image, dan Brand Trust terhadap Keputusan Pembelian pada Produk Pocari Sweat di Jakarta

Yusi Intan Junia

360-363

https://doi.org/10.24912/jmbk.v5i4.12792
Abstract : 5400 | PDF : 3756

Pengaruh social media marketing, brand image, brand awareness, dan brand preference terhadap purchase intention produk minuman di Jakarta

Kenny Laurence, Keni Keni

1034-1046

https://doi.org/10.24912/jmbk.v8i5.32405
Abstract : 769 | PDF (Bahasa Indonesia) : 373

Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta

Wendy Fernando
https://doi.org/10.24912/jmbk.v2i1.4818
Abstract : 391 | PDF : 295

Pengaruh Brand Awareness dan Service Quality terhadap Minat Konsumen dengan Kegiatan Event sebagai Variabel Mediasi pada Mall RRR

Rino Bastiar

622-627

https://doi.org/10.24912/jmbk.v5i6.15165
Abstract : 318 | PDF : 163

Pengaruh Service Quality, Word of Mouth, dan Brand Awareness terhadap Keputusan Pembelian Polis Asuransi Kendaraan di Jakarta

Hendra Wijaya, Keni Keni

518-523

https://doi.org/10.24912/jmbk.v5i5.13303
Abstract : 622 | PDF : 453

Pengaruh Electronic Word of Mouth (eWOM), Celebrity Endorser, dan Online Advertising terhadap Brand Awareness

Anastasia Silvi Andrea, Keni Keni

464-469

https://doi.org/10.24912/jmbk.v5i5.13286
Abstract : 1316 | PDF : 867

Pengaruh Sponsorship, Media Sosial Online, dan Celebrity Endorsement terhadap Brand Awareness Produk Aksesoris Gaming Merek Sades

Alvin Ginardi, Eko Harry Susanto

628-632

https://doi.org/10.24912/jmbk.v5i6.15166
Abstract : 400 | PDF : 259

Pengaruh brand image, perceived price, dan brand awareness terhadap purchase intention produk teh siap saji pada modern trade di Jabodetabek

Juan Valerian, Keni

802-813

https://doi.org/10.24912/jmbk.v8i4.31631
Abstract : 359 | PDF (Bahasa Indonesia) : 268

Pengaruh citra merek, kesadaran merek, harga, dan promosi terhadap keputusan pembelian produk pakaian UNIQLO di Jakarta

Yovita Teja, Carunia Mulya Firdausy

1010-1021

https://doi.org/10.24912/jmbk.v7i5.26502
Abstract : 1141 | PDF (Bahasa Indonesia) : 623

Pengaruh Citra Merek, Keterlibatan Produk, dan Kesadaran Merek terhadap Niat Beli Air Minum dalam Kemasan

Christi Octiviani, Cokki

410-414

https://doi.org/10.24912/jmbk.v6i4.19340
Abstract : 2303 | PDF (Bahasa Indonesia) : 316

Pengaruh digital marketing, word of mouth, dan brand ambassador terhadap brand awareness serta dampaknya pada purchase decision

Nicholas Taurino, Sarwo Edy Handoyo

176-186

https://doi.org/10.24912/jmbk.v7i1.22483
Abstract : 1185 | PDF (Bahasa Indonesia) : 696

Pengaruh brand awareness dan brand attitude terhadap customer loyalty produk fashion lokal dengan perceived price sebagai variabel mediasi

Axel Wibawa, Miharni Tjokrosaputro

113-125

https://doi.org/10.24912/jmbk.v7i1.22475
Abstract : 1118 | PDF (Bahasa Indonesia) : 825

Pengaruh Brand Awareness, Brand Image, dan Marketing Mix terhadap Purchase Intention Kopi Bubuk Lokal di Bali

Gaus Gunawan, Keni Keni

353-358

https://doi.org/10.24912/jmbk.v6i4.19314
Abstract : 1930 | PDF (Bahasa Indonesia) : 451

Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention: Brand Loyalty Sebagai Variabel Mediasi

Alexandra Fenetta, Keni Keni

270-275

https://doi.org/10.24912/jmbk.v4i6.9792
Abstract : 2661 | PDF : 2327

Pengaruh brand image dan brand awareness terhadap purchase decision produk di marketplace Tokopedia pada karyawan yang bekerja di Jakarta

Felicia Margatan

419-429

https://doi.org/10.24912/jmbk.v8i2.29671
Abstract : 251 | PDF (Bahasa Indonesia) : 120

Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

Luki Lukmanul Hakim, Keni Keni

81-86

https://doi.org/10.24912/jmbk.v4i3.7921
Abstract : 3866 | PDF : 3676

Ekuitas Merek Produk Cap Kaki Tiga: Pengujian Model Consumer-Based Brand Equity

Joko Pramono
https://doi.org/10.24912/jmbk.v2i4.4867
Abstract : 373 | PDF : 288

Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta

Juliana Juliana
https://doi.org/10.24912/jmbk.v3i4.4986
Abstract : 1890 | PDF : 1312

Pengaruh kemasan terhadap kesadaran merek dan minat beli: Studi ikon Betawi pada oleh-oleh Jakarta

Tubagus Muhammad Farhan, Miharni Tjokrosaputro

400-409

https://doi.org/10.24912/jmbk.v7i2.23364
Abstract : 385 | PDF (Bahasa Indonesia) : 232

Pengaruh Brand Awareness, Perceived Quality dan Consumer Attitude terhadap Purchase Intention Produk Skin Care Telaah pada Konsumen Pria di Indonesia

Kenny Kenny, Rezi Erdiansyah

431-435

https://doi.org/10.24912/jmbk.v5i4.12806
Abstract : 804 | PDF : 631

Urgency of stimulating interest in purchase of digital-based services influenced by brand awareness, promotion, and customer satisfaction (Study on Gojek)

Muhamad Farid Mahmud, Patricia Alprits Marchus

1522-1536

https://doi.org/10.24912/jmbk.v8i6.32236
Abstract : 234 | PDF : 69

Pengaruh estetika, kesadaran merek, dan persepsi nilai terhadap niat pembelian smartphone di Jakarta

Yeoh An Lie, Cokki

84-97

https://doi.org/10.24912/jmbk.v8i1.28403
Abstract : 206 | PDF (Bahasa Indonesia) : 162
1 - 25 of 31 items 1 2 > >> 

Akreditasi

Terakreditasi KEMENRISTEKDIKTI

Template

Journal Article Template

cta

CTA (Copyright Transfer Agreement

tools

Tools

use APA style, download here

menu

Profile Menu

  • Contact
  • Editorial Team
  • Peer-Reviewer
  • Focus and Scope
  • Publications Ethics
  • Indexing

https://PawSolutions.org/

https://MinOdor.com/

https://antojadaporvocacion.com/

https://MarrakechCar.com/

https://staitenazdraveto.com/

http://bri303autentich.com/

http://koranwaspada.com/

https://bomontiescort.com/

https://countersatisfiable.org/

https://icfireland.org/

https://bearlakemonsterswim.com/

Our Journal Indexed By: 

 

   

 

========================================================================================

Creative Commons License

JMBK by https://journal.untar.ac.id/index.php/jmbk

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

========================================================================================

 

 

  

Program Studi MM Untar

Kampus 1, Gedung Utama, Lantai 14

Jl. Letjen. S. Parman No. 1, Grogol, Jakarta 11440.

Telp. (62-21) 565-5806 & (62-21) 565-5808

 

Web AnalyticsView My Stats

More information about the publishing system, Platform and Workflow by OJS/PKP.