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Issue Title
Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta Abstract  PDF
Wendy Fernando
Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention Abstract  PDF
Luki Lukmanul Hakim, Keni Keni
Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention: Brand Loyalty Sebagai Variabel Mediasi Abstract  PDF
Alexandra Fenetta, Keni Keni
Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Ekuitas Merek Produk Cap Kaki Tiga: Pengujian Model Consumer-Based Brand Equity Abstract  PDF
Joko Pramono
Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta Abstract  PDF
Juliana Juliana
Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan Efek Mediasi Kesadaran Merek pada Pengaruh Tanggung Jawab Sosial Perusahaan Terhadap Minat Nasabah Menggunakan Produk Bank Central Asia (BCA) di Jakarta Abstract  PDF
Anthaony Ryann Welington
Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan Penggunaan Brand Awareness sebagai Mediasi Antara Advertising dan Purchase Decision Produk Fashion Online Abstract  PDF
Krismi Budi Sienatra
Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan Analisis Pengaruh Brand Image, Brand Awareness, Corporate Social Responsibility Dan Segmentasi Pasar Pt. Xyz Terhadap Keputusan Pembelian Abstract  PDF
Leonard Marcell
Vol 2, No 5 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Pengaruh Brand Awareness, Perceived Quality Dan Brand Trust Terhadap Customer Loyalty Produk Tolak Angin Abstract  PDF
Patricia Simon dan Miharni Tjokrosaputro
Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan Faktor-Faktor Yang Mempengaruhi Pembelian Produk Garam Dan Air Mineral Bermerek Di Jakarta Abstract  PDF
Randy Ramadhiansa
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