Pengaruh Brand Image, Brand Awareness, dan Brand Trust terhadap Purchase Intention pada Produk Kecantikan Ramah Lingkungan

254-259

https://doi.org/10.24912/jmbk.v6i3.18649

Pengaruh Country of Origin, Brand Image dan Brand Awareness terhadap Purchase Intention

453-458

https://doi.org/10.24912/jmbk.v5i5.13273

Pengaruh Brand Awareness dan Brand Association terhadap Purchase Intention melalui Perceived Quality pada Laneige di Jakarta

278-282

https://doi.org/10.24912/jmbk.v6i3.18659

Pengaruh Brand Awareness, Brand Image, dan Brand Trust terhadap Keputusan Pembelian pada Produk Pocari Sweat di Jakarta

360-363

https://doi.org/10.24912/jmbk.v5i4.12792

Pengaruh social media marketing, brand image, brand awareness, dan brand preference terhadap purchase intention produk minuman di Jakarta

1034-1046

https://doi.org/10.24912/jmbk.v8i5.32405

Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta

https://doi.org/10.24912/jmbk.v2i1.4818

Pengaruh Brand Awareness dan Service Quality terhadap Minat Konsumen dengan Kegiatan Event sebagai Variabel Mediasi pada Mall RRR

622-627

https://doi.org/10.24912/jmbk.v5i6.15165

Pengaruh Service Quality, Word of Mouth, dan Brand Awareness terhadap Keputusan Pembelian Polis Asuransi Kendaraan di Jakarta

518-523

https://doi.org/10.24912/jmbk.v5i5.13303

Pengaruh Electronic Word of Mouth (eWOM), Celebrity Endorser, dan Online Advertising terhadap Brand Awareness

464-469

https://doi.org/10.24912/jmbk.v5i5.13286

Pengaruh Sponsorship, Media Sosial Online, dan Celebrity Endorsement terhadap Brand Awareness Produk Aksesoris Gaming Merek Sades

628-632

https://doi.org/10.24912/jmbk.v5i6.15166

Faktor-faktor yang memengaruhi purchase intention produk bone conduction headset “Brand Shokz” di Jakarta

617-629

https://doi.org/10.24912/jmbk.v9i4.34651

Pengaruh brand image, perceived price, dan brand awareness terhadap purchase intention produk teh siap saji pada modern trade di Jabodetabek

802-813

https://doi.org/10.24912/jmbk.v8i4.31631

Pengaruh citra merek, kesadaran merek, harga, dan promosi terhadap keputusan pembelian produk pakaian UNIQLO di Jakarta

1010-1021

https://doi.org/10.24912/jmbk.v7i5.26502

Pengaruh Citra Merek, Keterlibatan Produk, dan Kesadaran Merek terhadap Niat Beli Air Minum dalam Kemasan

410-414

https://doi.org/10.24912/jmbk.v6i4.19340

Pengaruh digital marketing, word of mouth, dan brand ambassador terhadap brand awareness serta dampaknya pada purchase decision

176-186

https://doi.org/10.24912/jmbk.v7i1.22483

Pengaruh brand awareness dan brand attitude terhadap customer loyalty produk fashion lokal dengan perceived price sebagai variabel mediasi

113-125

https://doi.org/10.24912/jmbk.v7i1.22475

Pengaruh Brand Awareness, Brand Image, dan Marketing Mix terhadap Purchase Intention Kopi Bubuk Lokal di Bali

353-358

https://doi.org/10.24912/jmbk.v6i4.19314

Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention: Brand Loyalty Sebagai Variabel Mediasi

270-275

https://doi.org/10.24912/jmbk.v4i6.9792

Pengaruh brand image dan brand awareness terhadap purchase decision produk di marketplace Tokopedia pada karyawan yang bekerja di Jakarta

419-429

https://doi.org/10.24912/jmbk.v8i2.29671

Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

81-86

https://doi.org/10.24912/jmbk.v4i3.7921

Ekuitas Merek Produk Cap Kaki Tiga: Pengujian Model Consumer-Based Brand Equity

https://doi.org/10.24912/jmbk.v2i4.4867

Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta

https://doi.org/10.24912/jmbk.v3i4.4986

Pengaruh kemasan terhadap kesadaran merek dan minat beli: Studi ikon Betawi pada oleh-oleh Jakarta

400-409

https://doi.org/10.24912/jmbk.v7i2.23364

Pengaruh Brand Awareness, Perceived Quality dan Consumer Attitude terhadap Purchase Intention Produk Skin Care Telaah pada Konsumen Pria di Indonesia

431-435

https://doi.org/10.24912/jmbk.v5i4.12806

Urgency of stimulating interest in purchase of digital-based services influenced by brand awareness, promotion, and customer satisfaction (Study on Gojek)

1522-1536

https://doi.org/10.24912/jmbk.v8i6.32236