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Analisis dampak ekuitas merek dan kepercayaan merek terhadap keputusan pembelian: Studi kasus pada e-commerce Shopee di Jakarta dengan variabel mediasi persepsi harga
DOI : 10.24912/jmbk.v8i6.33632
Novita Azhari
,
Haris Maupa
page 1396-1407
Abstract : 695
|
PDF (Indonesian) : 203
DOI : 10.24912/jmbk.v8i6.33632
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