Published: 2024-04-06

Articles

MEDIA RELATIONS MANAGEMENT OF PRIVATE UNIVERSITY IN SUPPORTING REPUTATION ENHANCEMENT

Paula Tjatoerwidya Anggarina, Agustinus Purna Irawan, Fransisca Iriani Roesmala Dewi, Noviyanto Noviyanto, Dhita Widya Putri

2786-2797

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|Abstract views: 18 | Download :36
https://doi.org/10.24912/ijaeb.v2i1.2786-2797

INNOVATION MANAGEMENT MODEL TO IMPROVE CORPORATE INNOVATION PERFORMANCE

Aloysius Budi Santoso, Agustinus Purna Irawan, Eko Suhartanto

2798-2804

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|Abstract views: 16 | Download :23
https://doi.org/10.24912/ijaeb.v2i1.2798-2804

PROMOTING INTEGRITY BEHAVIOUR IN FAMILY FIRMS

Dedy Rochimat, Agustinus Purna Irawan, Eko Suhartanto

2805-2811

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|Abstract views: 8 | Download :13
https://doi.org/10.24912/ijaeb.v2i1.2805-2811

MEDIATING ROLE OF BRAND IMAGE IN THE EFFECT OF EWOM ON PURCHASE INTENTION OF ONLINE TICKETING APPS

Alfa Yuszana, Hetty Karunia Tunjungsari

2812-2821

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|Abstract views: 6 | Download :11
https://doi.org/10.24912/ijaeb.v2i1.2812-2821

THE INFLUENCE OF PERCEIVED HOSPITAL SERVICE QUALITY ON PATIENTS' HEALTH-RELATED QUALITY OF LIFE AND REVISIT INTENTION

Albertus Raditya Danendra, Agustinus Purna Irawan, Dwinita Laksmidewi, Erlang Samoedro, Eryuniyanti Eryuniyanti

2822-2831

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|Abstract views: 13 | Download :8
https://doi.org/10.24912/ijaeb.v2i1.2822-2831

THE INFLUENCE OF STORE IMAGE, STORE ATMOSPHERE AND SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS AT SMARTPHONE RETAIL STORES IN PEKANBARU

Britney Tiufany, Lina Lina

2832-2841

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|Abstract views: 6 | Download :13
https://doi.org/10.24912/ijaeb.v2i1.2832-2841

THE INFLUENCE OF FINANCIAL LITERACY, PERSONAL SALES, AND CONSUMER TRUST ON PRIVATE HEALTH INSURANCE PRODUCT PURCHASE DECISIONS

Egie Amalia, Agus Zainul Arifin

2842-2851

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|Abstract views: 10 | Download :12
https://doi.org/10.24912/ijaeb.v2i1.2842-2851

FACTORS INFLUENCING DKI JAKARTA CONSUMERS’ PURCHASE DECISIONS AT MCDONALD’S

Nikita Louis Citamani, Carunia Mulya Firdausy

2852-2862

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|Abstract views: 4 | Download :5
https://doi.org/10.24912/ijaeb.v2i1.2852-2862

PREDICTING AFFORDABLE LOSS BEHAVIOR USING THEORY OF PLANNED BEHAVIOR FOR SME OWNER IN JAKARTA GREATER AREA, INDONESIA

Frangky Selamat, Haris Maupa, Muhammad Idrus Taba

2863-2869

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|Abstract views: 2 | Download :13
https://doi.org/10.24912/ijaeb.v2i1.2863-2869

KEY TALENT RETENTION DRIVERS IN DIGITAL START-UPS IN MALAYSIA: THE MEDIATING ROLE OF ORGANISATIONAL COMMITMENT AND PERSON-ORGANISATION FIT

Yeo Chu-May Amy, Lim Jay Ming, Steve Carter

2870-2884

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|Abstract views: 4 | Download :8
https://doi.org/10.24912/ijaeb.v2i1.2870-2884

HUMAN RESOURCE MANAGEMENT IN THE TOURISM INDUSTRY MALAYSIA DURING POST COVID-19 PANDEMIC

Tay Lee Chin, Tay Lee Chee

2885-2892

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|Abstract views: 4 | Download :11
https://doi.org/10.24912/ijaeb.v2i1.2885-2892

THE PRIMARY EFFECTS OF SOCIAL MEDIA AND SOCIAL CAPITAL ON GREEN BUYING BEHAVIOUR: A THEORETICAL REVIEW

Liu Jingyang, Amy Yeo-Chu May, Phuah Kit Teng

2893-2902

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|Abstract views: 21 | Download :13
https://doi.org/10.24912/ijaeb.v2i1.2893-2902