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THE INFLUENCE OF COUNTRY OF ORIGIN TOWARDS BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION OF CHINESE SMARTPHONE BRAND
DOI : 10.24912/jmieb.v5i2.11443
Edy Kalme Haganta Sinulingga
,
Jean Richard Jokhu
page 297-306
Abstract : 846
|
PDF : 675
DOI : 10.24912/jmieb.v5i2.11443
ADAPTASI NEW ENTRANTS MENGGUNAKAN STRATEGI MARKETING DENGAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN
DOI : 10.24912/jmieb.v4i1.7568
Jean Richard Jokhu
page 77-86
Abstract : 851
|
PDF : 602
DOI : 10.24912/jmieb.v4i1.7568
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