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Pengaruh perceived ease of use, perceived usefulness, perceived risk, dan price discount terhadap keputusan pembelian menggunakan Shopee Paylater dengan brand image sebagai variabel moderasi pada Generasi Z

DOI : 10.24912/jmbk.v8i6.33625
Ingga Herlin , Sawidji Widoatmodjo
page 1303-1316
Abstract : 1149 | PDF (Indonesian) : 294
DOI : 10.24912/jmbk.v8i6.33625
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