VISUAL IDENTITY DESIGN FOR INTERNAL EVENTS OF A PHARAMACEUTICAL COMPANIES
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Abstract
Quality company certainly knows that workers are the main key to success. By building success, every company held a variety of internal activities. PT Saka Farma Laboratories or better known as Kalbe Consumer Health (KCH) is a company engaged in the pharmaceutical and health sector since 1966, one of the company's internal events held by Kalbe Consumer Health is the Sales Excellence Forum which is an innovation competition that has problems with the visual identity that has not been owned so far. This design aims to produce a visual identity by showing and introducing the Sales Excellence Forum event to internal employees and the outside community. The process of designing a visual identity uses Robin Landa's 5 design stages. The concept used in designing a visual identity is to describe every word of the Sales Excellence Forum which will produce keywords that will be combined with a simple and modern design concept. The result of this design is a visual identity for an internal company event that will be used for the next 1 year with another result, namely its application to promotional supporting media as outlined in the Graphic Standard Manual (GSM) Book from the KCH Sales Excellence Forum.
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