PERAN LITERASI KEUANGAN DAN PERKEMBANGAN TEKNOLOGI FINANSIAL TERHADAP MINAT BERINVESTASI PADA MASA PANDEMI COVID19

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Novia Utami
Marsiana Luciana Sitanggang

Abstract

This study aims to analyze the relationship between the use of financial technology and financial literacy on
the interest of millennial and generation Z investors in investing in the capital market. The analysis was
carried out on 150 respondents with the sample selection method using convenience sampling, namely the
ages of 10 to 30 years or millennials and generation Z in Indonesia. The hypothesis testing technique uses
the multiple linear regression Ordinary Least Square (OLS) method. This research concludes that financial
technology (fintech) does not influence investment intentions, while financial literacy influences investment
intentions.

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