Faktor-Faktor Penentu Niat Membeli Online Konsumen E-Commerce Bukalapak di Jakarta
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Abstract
This study aims to examine the effect of utilitarian motivation, hedonism motivation, and perceived ease of use on purchase intention. The sample used of 203 Bukalapak e-commerce users in Jakarta. Purposive sampling method was used by distributing questionnaires, which were then processed using PLS-SEM. The results of this study are utilitarian motivation, hedonism motivation, and perceived ease of use can affect purchase intention.
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