Orientasi Kewirausahaan: Mediator Pengetahuan Manajemen pada Adopsi E-Commerce

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Published: Apr 30, 2025
DOI: https://doi.org/10.24912/jmk.v7i2.34010
Keywords:
inovasi, pengambilan risiko, proaktif, pengetahuan manajemen, adopsi e-commerce, innovation, risk-taking, proactiveness, knowledge management, e-commerce adoption
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Angel Vanessi
Universitas Tarumanagara
Ida Puspitowati
Universitas Tarumanagara

Abstract

Tujuan pada penelitian ini untuk menganalisis pada pengaruh inovasi, pengambilan risiko dan proaktif terhadap adopsi e-commerce dengan pengetahuan manajemen sebagai mediator. Penentuan sampel dengan metode non-probability sampling dengan purposive sampling. Pengumpulan data dengan kuisioner yang telah dibagikan 73 responden pemilik UKM Food & Beverage di Cikarang. Penganalisis data menggunakan software SmartPLS 4.0. Hasil analisis terdapat pengaruh inovasi, proaktif memiliki pengaruh signifikan terhadap adopsi e-commerce tetapi pengambilan risiko tidak signifikan terhadap adopsi e-commerce. Inovasi, pengambilan risiko dan proaktif memiliki pengaruh signifikan terhadap adopsi e-commerce dengan pengetahuan manajemen sebagai mediator menghasilkan partial mediator pada inovasi dan proaktif terhadap adopsi e-commerce dengan pengetahuan manajemen sebagai mediator serta full mediator pada pengambilan risiko terhadap adopsi e-commerce dengan pengetahuan manajemen sebagai mediator. Pengetahuan manajemen memiliki pengaruh signifikan terhadap adopsi e-commerce.

The purpose of this study is to analyze the influence of innovation, risk-taking and proactive on the adoption of e-commerce with management knowledge as a mediator. Sample determination by non-probability sampling method with purposive sampling. Data collection with a questionnaire that has been distributed by 73 respondents who own Food & Beverage SMEs in Cikarang. Data analyzer using SmartPLS 4.0 software. The results of the analysis showed the influence of innovation, proactive has a significant influence on e-commerce adoption but risk-taking is not significant to e-commerce adoption. Innovation, risk-taking and proactive have a significant influence on e-commerce adoption with management knowledge as mediator, resulting in partial mediators on innovation and proactive on e-commerce adoption with knowledge management as mediators and full mediator on risk ttasking on e-commerce adoption. Knowledge management has a significant influence on e-commerce adoption.

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Vol. 7 No. 2 (2025): Jurnal Manajerial dan Kewirausahaan
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Author Biographies

Angel Vanessi, Universitas Tarumanagara

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara Jakarta

Ida Puspitowati, Universitas Tarumanagara

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara Jakarta

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