Faktor-Faktor yang Memengaruhi Repurchase Intention Pengguna Aplikasi Tokopedia di Tangerang

Article Sidebar

PDF
Published: Jan 31, 2025
DOI: https://doi.org/10.24912/jmk.v7i1.33010
Keywords:
kepuasan pelanggan elektronik, kepercayaan elektronik, persepsi nilai, niat beli kembali, e-customer satisfaction, e-trust, perceived value, repurchase intention
Dimensions
Altmetrics
Statistics
Read Counter : 55
Download : 51
Crossmark/ Data Version

Main Article Content

Yeni Aryanti Simanjuntak
Universitas Tarumanagara
M. Tony Nawawi
Universitas Tarumanagara

Abstract

Tren belanja online di seluruh dunia meningkat dalam beberapa tahun terakhir dengan fenomenanya yang mendominasi pasar e-commerce, serta menciptakan persaingan bisnis yang sengit dalam industri pasar elektronik. Kemunculan berbagai platform e-commerce yang berbasis aplikasi seluler menjadikan konsumen lebih selektif untuk memilih penggunaan platform e-commerce. Penelitian ini memiliki tujuan untuk menguji pengaruh e-customer satisfaction terhadap repurchase intention, pengaruh e-trust terhadap repurchase intention, dan pengaruh perceived value terhadap repurchase intention. Penelitian ini memperoleh sampel menggunakan metode purposive sampling dengan jumlah responden 150 pengguna aplikasi Tokopedia di Tangerang yang berusia di atas 18 tahun. Pengolahan data dalam penelitian ini menggunakan structural equation modelling melalui software SmartPLS 4.0.9.8. Dalam penelitian ini, diperoleh hasil yang menunjukkan bahwa e-customer satisfaction berpengaruh negatif signifikan terhadap repurchase intention, e-trust berpengaruh positif signifikan terhadap repurchase intention, dan perceived value berpengaruh positif signifikan terhadap repurchase intention.
 

The trend of online shopping around the world has increased in recent years with its phenomenon of dominating the e-commerce market, as well as creating fierce business competition in the Electronic Market Industry. The emergence of various e-commerce platforms based on mobile applications makes consumers more selective in choosing the use of e-commerce platforms. This study aims to examine the effect of e-customer satisfaction on repurchase intention, the effect of e-trust on repurchase intention, and the effect of perceived value on repurchase intention. This study obtained samples using purposive sampling method with the number of respondents 150 Tokopedia application users in Tangerang who are over 18 years old. Data processing in this study using structural equation modeling through software SmartPLS 4.0.9.8. In this study, the results showed that e-customer satisfaction has a significant negative effect on repurchase intention, e-trust has a significant positive effect on repurchase intention, and perceived value has a significant positive effect on repurchase intention.

Article Details

Issue
Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This work is licensed under a Jurnal Muara Ilmu Ekonomi dan Bisnis Creative Commons Attribution-ShareAlike 4.0 International License.,/p>

Author Biographies

Yeni Aryanti Simanjuntak, Universitas Tarumanagara

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara Jakarta

M. Tony Nawawi, Universitas Tarumanagara

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara Jakarta

References

Annur, C. M. (2024). Ini Persaingan Kunjungan 5 E-Commerce Terbesar di Indonesia Sepanjang 2023. Retrieved from https://databoks.katadata.co.id/datapublish/2024/01/10/ini-persaingan-kunjungan-5-e-commerce-terbesar-di-indonesia-sepanjang-2023

Aurelia, F. & Nawawi, M. T. (2021). Pengaruh Customer Satisfaction, Perceived Value, dan Trust terhadap Online Repurchase Intention pada Fashion di Instagram di Jakarta. Jurnal Manajerial dan Kewirausahaan, 3(1), 117-126. https://doi.org/10.24912/jmk.v3i1.111296

Bhattacherjee, A. (2001). Understanding Information Systems Continuance: An Expectation-Confirmation Model. MIS Quarterly, 25(3), 351-370. https://doi.org/10.2307/3250921

Buntarman, C. & Rodhiah, R. (2022, April 8). Pengaruh Ease of Use, Trust, dan Privacy Concern terhadap Repurchase Intention pada Situs Jual Beli Online Bukalapak. Jurnal Manajerial dan Kewirausahaan, 4(2), 301-309. https://doi.org/10.24912/jmk.v4i2.18223

Cahyadi, C. Y. & Keni, K. (2021). Prediksi Kualitas Produk, Citra Merek dan Kepuasan Pelanggan terhadap Intensi Membeli Kembali. Jurnal Manajerial dan Kewirausahaan, 3(4), 914-921. https://doi.org/10.24912/jmk.v3i4.13432

Hair, J. F., Hult, G. T., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. Gewerbestrasse, Switzerland: Springer Nature Switzerland AG.

Halim, A. & Keni, K. (2023). Pengaruh Trust, Perceived Ease of Use, dan Perceived Usefulness terhadap Repurchase Intention dengan Menggunakan E-Commerce. Jurnal Manajerial Bisnis dan Kewirausahaan, 7(3), 650-662. https://doi.org/10.24912/jmbk.v7i3.23877

Hossain, M. A., & Quaddus, M. (2012). Expectation–Confirmation Theory in Information System Research: A Review and Analysis. In Y. K. Dwivedi, M. R. Wade, & S. L. Schneberger (Eds.), Information Systems Theory (1 ed., Vol. 1, pp. 441-469). Springer New York, NY. https://doi.org/10.1007/978-1-4419-6108-2

Iskandar, I., & Bernarto, I. (2021). The Influence of Website Design Quality, Perceived Value and E-Trust on Repurchase Intention on E-Commerce Beauty Haul. International Journal of Economics, Business and Accounting Research, 5(4), 1167-1177.

Miao, M., Jalees, T., Zaman, S. I., Khan, S., Hanif, N.-u. A., & Javed, M. K. (2022). The influence of e-customer satisfaction, e-trust and perceived value on consumer’s repurchase intention in B2C e-commerce segment. Asia Pacific Journal of Marketing, 34(10), 2184-2206. https://doi.org/10.1108/APJML-03-2021-0221

Morar, D. (2013). An overview of the consumer value literature - perceived value, desired value. International Conference "Marketing - from information to decision", 6, pp. 169-186.

Mustajab, R. (2023, Sep 4). Pengguna E-Commerce RI Diproyeksi Capai 196,47 Juta pada 2023. Retrieved from DataIndonesia.id: https://dataindonesia.id/ekonomi-digital/detail/pengguna-ecommerce-ri-diproyeksi-capai-19647-juta-pada-2023

Nico, N., & Widoatmodjo, S. (2022). Pengaruh Kepercayaan dan Kepuasan terhadap Intensi Pembelian Ulang dengan Komitmen sebagai Variabel Media pada Konsumen Tokopedia di Area Jakarta Barat. Jurnal Manajemen Bisnis dan Kewirausahaan, 6(2), 142-147. https://doi.org/10.24912/jmbk.v6i2.17810

Pardede, C. R., Lapian, S. J., & Pandowo, M. (2018). The Influence of Perceived Value and Trust on Repurchase Intention in Shopee Online Shopping. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(1), 331-340. https://doi.org/10.35794/emba.v6i1.19097

Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J. T., & Tarigan, S. A. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop. International Journal of Data and Network Science, 5, 593-600. https://doi.org/10.5267/j.ijdns.2021.8.008

ReportLinker. (2023). E-Commerce Global Market Report 2023. New York: The Business Research Company.

Syachrony, M. I., Hamdan, H., & Ilhamalimy, R. R. (2023). The Effect of E-Service Quality, Website Quality, Promotion, and E-Trust on. Journal of Business and Entrepreneurship, 5(2), 193-205. https://doi.org/10.54628/baskara.v5i2.14197

Tokopedia. (2023). Tokopedia. Retrieved September 18, 2023, from Kisah Kami: https://www.tokopedia.com/about/our-story/

Vasić, N., Kilibarda, M., & Kaurin, T. (2019). The Influence of Online Shopping Determinants on Customer Satisfaction in the Serbian Market. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 0-0. https://doi.org/10.4067/S0718-18762019000200107

Wibisono, K. & Keni. (2023). Pengaruh Perceived Value, Customer Satisfaction, dan Brand Association terhadap Repurchase Intention. Jurnal Manajemen Bisnis dan Kewirausahaan, 7(4), 750-759. https://doi.org/10.24912/jmbk.v7i4.25360

Zeqiri, J., Ramadani, V., & Aloulou, W. J. (2023). The effect of perceived convenience and perceived value on intention to repurchase in online shopping: the mediating effect of e-WOM and trust. Economic Research-Ekonomska Istraživanja, 36(3). https://doi.org/10.1080/1331677X.2022.2153721