Faktor-Faktor Pengaruh Minat Beli Konsumen terhadap Souvenir Band Fourtwnty
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Abstract
This research aims to determine the influence of attitudes, social influence, and price perceptions on consumer buying intention. This research is descriptive research with a quantitative approach. The population of this study were people who know the fourtwnty band. Sampling was carried out using purposive sampling and the sample size was 130 respondents. The instrument in this research is a questionnaire. Data analyzing and processing uses the Smart-PLS application with the PLS SEM (Partial Square-Structural Equation Modeling) method. The results of this research show that the variables of attitude, social influence, and price perception have a positive and significant influence on consumer purchase intention.
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