Digitalisasi E-Commerce dan Entrepreneurial Mindset untuk Meningkatkan Daya Saing Usaha Komputer Rakitan
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Abstract
Computers have become a primary need for Indonesian people because of their ability to process data quickly, efficiently, and accurately. This device not only makes daily activities easier but also supports productivity in various sectors. The Covid-19 pandemic has brought major challenges to business actors, especially in the DIY PC sector in North Jakarta. A significant decline in turnover is one of the impacts felt. E-Commerce provides new opportunities for business actors to survive and even expand their market. On the other hand, an Entrepreneurial Mindset that includes the ability to innovate, adapt, and think creatively is an important element in facing competition. This study aims to test the effect of E-Commerce and Entrepreneurial Mindset on the competitiveness of DIY PC entrepreneurs in North Jakarta. By involving 118 respondents selected using the non-probability sampling method and convenience sampling technique, data were collected through an online questionnaire using Google Form. The results of the analysis using SmartPLS showed that E-Commerce and Entrepreneurial Mindset have a positive and significant influence on the competitiveness of computer assembly entrepreneurs.
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