Pengaruh Pendidikan Kewirausahaan, Orientasi Kewirausahaan dan Kepercayaan Diri terhadap Intensi Kewirausahaan Hijau
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Abstract
This study aims to test empirically the effect of entrepreneurial education, entrepreneurial orientation and self-confidence to green entrepreneurial intention. The sampling technique used purposive sampling method with data retrieval techniques using questionnaires through google form a total of 165 student respondents who have attended entrepreneurship courses and have determined concentrations in the Management (marketing, human resources, finance and entrepreneurship) in the 4th semester Universitas Tarumanagara. Then, the research analysis data uses the Partical Least Square method – Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0.9.6. The results of this study show entrepreneurial education, entrepreneurial orientation and self-confidence have a positive effect on the green entrepreneurial intention student at Universitas Tarumanagara.
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