Inovasi Produk sebagai Mediator Knowledge Management terhadap Competitive Advantage Coffee Shop
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Abstract
This study aims to analyze the effect of knowledge management on competitive advantage with the mediating role of product innovation in coffee shops in South Tangerang. A survey was conducted on the owners or managers of coffee shops in the area and a sample of 70 respondents was taken through the distribution of questionnaires to coffee shops with G-form. This study uses quantitative research methods and uses SEM-PLS to analyze the data obtained to test 4 research hypotheses. The results of the study show that knowledge management has a positive and significant effect on competitive advantage and product innovation, and there is a partial mediating role of product innovation in the relationship between knowledge management and competitive advantage. The path coefficient value shows that product innovation has a strong and significant direct effect on competitive advantage. The results of the model testing also show that the model has good predictive relevance and goodness of fit values. The managerial implications of the results of this study are that coffee shops should focus on the development of knowledge management and product innovation to have a competitive advantage in coffee shops in South Tangerang.
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