Pentingnya Orientasi Kewirausahaan terhadap Kinerja Organisasi Dimediasi Proses Manajemen Pengetahuan
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Abstract
This study aims to investigate the influence exerted by entrepreneurial orientation on the organizational performance of online fashion businesses with knowledge management process as a mediator. The research employed a quantitative approach with sample selection using purposive sampling and non-probability sampling techniques. Data were collected through an online questionnaire using Google Forms. Based on 85 successfully gathered responses, the data were analyzed using SmartPLS 3rd. The results of this study indicate that entrepreneurial orientation has a positive and significant impact on the knowledge management process. It is also found that the knowledge management process has a positive and significant effect on organizational performance. Furthermore, the research reveals that the knowledge management process mediate the influence between entrepreneurial orientation and the organizational performance of online fashion businesses in Jakarta.
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