Pengaruh E-Trust, E-Customer Satisfaction, dan Perceived Value terhadap Pelanggan Toko Online E-Commerce di DKI Jakarta
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Abstract
This study aims to analyze the influence of customer repurchase intentions at E-commerce online stores in DKI Jakarta by using E-trust, E-customer satisfaction and perceived value as predictors. This study used non-probabilitysampling with a purposive sampling method. The research sample used was 100 online store customer respondents in DKI Jakarta who were generally selected by distributing questionnaires through the online Google form. The resulting data is processed using the PLS-SEM method or Partial Least Square Structural Equation Modeling with SmartPLS version 4.0 software. The results of the study show that E-trust, E-customer satisfaction, and perceived value have a positive and significant influence on customer repurchase intentions at DKI Jakarta E-commerce online stores.
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