Pengaruh EWOM, Trust, dan Perceived Hedonic Value terhadap Minat Beli Konsumen pada Produk E-Commerce
Article Sidebar
Main Article Content
Abstract
The purpose of this research is to examine the effect of eWOM, Trust and Perceived Hedonic Value on Purchase Intention. The population of this research is 160 sample. The convenience sampling method is used by distributing online questionnaires which are then processed using SmartPLS-SEM. The results of this study are eWOM has a positive effect on Purchase Intention, Trust has a positive effect on Purchase Intention, and Perceived Hedonic Value has a positive effect on Purchase Intention.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Jurnal Muara Ilmu Ekonomi dan Bisnis Creative Commons Attribution-ShareAlike 4.0 International License.,/p>
References
Abubakar, A. M., Ilkan, M., & Sahin, P. (2016). eWOM, eReferral and gender in the virtual community. Marketing Intelligence and Planning, 34(5), 692– 710. https://doi.org/10.1108/MIP-05-2015-0090
Achmat, Z. (2013). Theory of Planned Behavior, Masihkah Relevan?. http://zakarija.staff.umm.ac.id/files/2010/12/Theory-of-Planned-Behavior-masihkah-relevan1.pdf
Al-Dmour, H., Aloqaily, A., Al-Qaimari, R., & Al-Hassan, M. (2021) ‘The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor: an empirical study’, Int. J. Networking and Virtual Organisations, Vol. 24, No. 2, pp.182–199.
Bougie, R. & Sekaran, U. (2020). Research Methods for Businesses: A Skill Building Approach, 8th ed. New Jersey: Wiley.
Cheung, C.M.K. & Thadani, D.R. (2012). The Impact of Electronic Word-Of-Mouth Communication: A Literature Analysis and Integrative Model. Decision Support Systems, 54, 461-470.
Cuong, D. T. (2020a). Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention. Journal of Asian Finance, Economics and Business, 7(10), 939–947. https://doi.org/10.13106/jafeb.2020.vol7.no10.939
Czaplewski. A.J., Gruen. T.W., Osmonbekov. T. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research 59. 449 – 456.
Farzin, M., & Fattahi, M. (2018). eWOM through social networking sites and impact on purchase intention and brand image in Iran. Journal of Advances in Management Research, 15(2), 161–183. https://doi.org/10.1108/JAMR-05-2017-0062
Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis, 8th ed. Hampshire: Cengage Learning.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.
Handayani, R. (2020). Metodologi Penelitian Sosial. Yogyakarta: Trussmedia.
Hartono, Jogiyanto. (2011). Metodologi Penelitian Bisnis: Salah Kaprah dan Pengalaman-pengalaman. BPFE. Yogyakarta.
Hendro, H. & Keni, K. (2020). eWOM dan Trust sebagai Prediktor terhadap Purchase Intention: Brand Image sebagai Variabel Mediasi. Jurnal Komunikasi, 12(2), 298-310. http://dx.doi.org/10.24912/jk.v12i2.7760
Ho, T. V., Phan, T. N., & Le-hoang, V. P. (2020). Authenticity of Celebrity Endorsement on Purchase Intention - Case on Local Fashion Brand in Vietnam. International Journal of Managemen (IJM), 11(6), 1347–1356.
Huaman-Ramirez, R., & Merunka, D. (2018). Brand experience effects on brand attachment: The role of brand trust, age, and income. European Business Review, 31(5), 610-645. https://doi.org/10.1108/ebr-02-2017-0039
Indrawati, Yones P. C. P., & Muthaiyah, S. (2022). EWOM via the TikTok Application and Its Influence on the Purchase Intention of Somethinc Products. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2022.07.007
Ismagilova, E., Dwivedi, Y. K., Slade, E., & Williams, M. D. (2017). Electronic Word of Mouth (eWOM) in the Marketing Context. New York: Springer Publishing.
Kala’lembang, A. (2022). Pengaruh Hedonic Value dan Utilitarian Value terhadap Niat Beli Konsumen Melalui Trust sebagai Variabel Intervening pada Online Shop Shopee. Journal of Business and Applied Management Vol.15 (No. 1): 049 – 060.
Kamalasena, B. D. T. M. & Sirisena, A. B. (2021). The Impact of Online Communities and E Word of Mouth on Purchase Intention of Generation Y: The Mediating Role of Brand Trust. Sri Lanka Journal of Marketing, 7(1), 1-30. https://doi.org/10.4038/sljmuok.v7i1.58
Kazmi, A. dan Mehmood, Q, S. (2016). The Effect Of Electronic Word Of Mouth Communication And Brand Image On Purchase Intention: A Case Of Consumer Electronics In Haripur, Pakistan. GrowingScience, Management Science Letters 6, hlm. 499–508.
Keni, K., Aritonang, L. R., Pamungkas, A. S., & Wilson, N. (2022). An Integrated Analysis of Factors Affecting Consumers' Purchase Intention toward Batik: A Comparative Study Between Indonesia And Malaysia. International Journal of Management Practice, 15(1), 87-107. https://doi.org/10.1504/IJMP.2022.11992
Kim, Y. (2015). Assessing the effects of perceived value (utilitarian and hedonic) in LCCs and FSCs: Evidence from South Korea. Journal of Air Transport Management, 49, 17–22.
Kitsios, F., Mitsopoulou, E., Moustaka, E., & Kamariotou, M. (2022). User-generated content behavior and digital tourism services: A SEM-neural network model for information trust in social networking sites. International Journal of Information Management Data Insights, 2. https://doi.org/10.1016/j.jjimei.2021.100056
Kotler, P., & Keller, K. L. (2016). Marketing Management. In Marketing Management (15th ed.). Pearson Pretice Hall.
Laudon, Kenneth C.dan Laudon, Jane P. 2012. Management Information Systems - Managing The Digital Firm.12th Edition. Pearson Prentice Hall.
Lee C. H., & Wu J. J. (2017). Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase. Industrial Management & Data Systems.
Lee, M. S., Hsiao, H. D., & Yang, M. F. 2011. The Study of the Relationships among Experiential Marketing, Service Quality, Customer Satisfaction and Customer Loyalty. The International Journal of Organizational Innovation, 3(2), 353-379.
Liu, F., Xiao, B., Lim, E. T. K., & Tan, C. W. (2017). The art of appeal in electronic commerce: Understanding the impact of product and website quality on online purchases. Internet Research, 27(4), 752–771. https://doi.org/10.1108/IntR-09-2016-0280
Malhotra, N. & Birks, D. (2015). Essentials of Marketing Research.
Machado, E. & Rodhiah, R. (2020). Pengaruh Self-Expression dan Brand Trust terhadap Electronic-Word of Mouth dengan Brand Love sebagai Mediasi pada Konsumen Vans di Jakarta. Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(1), 49-58. https://doi.org/10.24912/jmieb.v5i1.9674
Mirabi, V., Akbariyeh, H. & Tahmasebifard, H. (2015). A Study of Factors Affecting on Customers Purchase Intention Case Study: The Agencies of Bono Brand Tile in Tehran. Journal of Multidisciplinary Engineering Science and Technology, 2(1), 267-273.
Muslikhun, Wulandari, H., & Tri, W. (2022). Utilitarian, hedonic, privacy and trust on online purchase intentions mediated by attitude toward online purchasing. World Journal of Advanced Research and Reviews, 2022, 14(03), 054–067. https://doi.org/10.30574/wjarr.2022.14.3.0502
Nasir, A. (2019). Pengaruh Kepercayaan Dan Electronic Word Of Mouth (Ewom) Terhadap Purchase Intention (Studi Pada Pelajar Kampung Inggris Pare-Kediri). EkoNiKa | Vol. 4, No. 1, 63- 75. http://dx.doi.org/10.30737/ekonika.v4i1.328
Prasad, S., Gupta, I. C., & Totala, N. K. (2017). Social media usage, electronic word of mouth and purchase-decision involvement. Asia-Pacific Journal of Business Administration, 9(2), 134–145. https://doi.org/10.1108/APJBA-06-2016-0063
Roux, I. L. & Maree, T. (2016). Motivation, Engagement, Attitudes and Buying Intent of Female Facebook Users,” Independent Research Journal in the Management Sciences. vol. 16, no. 1, pp. 1-11. http:// dx.doi.org/10.4102/ac.v16i1.340
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. john wiley & sons.
Siregar, M. R., Siregar, M. I., Saputra, J., Muzammil, A., & Muhammad, Z. (2021). The Mediating Role of Service Quality, Tourists’ Satisfaction and Destination Trust in the Relationship between Destination Image and Tourist Revisiting Intention. Journal of Environmental Management & Tourism, 12.6(54), 1603–1616.
Soares, A. M., Pinho, J. C., & Nobre, H. (2012). From Social to Marketing Interactions: The Role of Social Networks. Journal of Transnational Management, 17(1), 45–62. https://doi.org/10.1080/15475778.2012.650085
Suleman, D., Suharyadi, D., Rusiyati, S., Sabil, Riftiasari, D., & Marwansyah, S. (2020). How Trust, Risk toward Attitude when Shopping Retail Online. Journal of Management Science, 1(4), 487–492. https://doi.org/https://doi.org/10.31933/DIJMS
Tanjung, R. & Keni, K. (2023). Pengaruh Celebrity Endorser dan E-WOM terhadap Purchase Intention Produk Skincare di Jakarta dengan Brand Trust sebagai Variabel Mediasi. Journal Management, Business, and Accounting, 22(1), 88-102. https://doi.org/10.33557/mbia.v22i1.2144
Thuy, H. T. H., Khanh, L. H., & Duy, B. P. M. (2021). The Effect of Electronic Word of Mouth (EWOM) on Consumer's Intention to Purchase Skincare Product and Recommendation.
Tjokrosaputro, M. & Cokki, C. (2020). The Role of Social Influence towards Purchase Intention with Value Perception as Mediator: A Study on Starbucks Coffee as an Environmentally Friendly Product. Dalam 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019), 183-189. https://doi.org/10.2991/aebmr.k.200626.034
Virvilaitė, R., Saladienė, V., & Žvinklytė, J., 2011. The Impact of External and Internal Stimuli on Impulsive Purchasing. Economics and Management, Vol. 16, pp. 1329-1336
Yu, H., Zhang, R., & Liu, B. (2018). Analysis on Consumers’ Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions. Sustainability, vol. 10, pp. 1-18. https://doi.org/10.3390/su10124603