What Drives Purchase Intention: Evidences Online Consumers in Jabodetabek on The Blibli.Com
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Abstract
This research was conducted with the aim to find out whether there is an influence of Brand Image, E-Service Quality, and E-WOM towards customer purchase intention in Blibli in Jabodetabek. The sample used in this study is people who live in Jabodetabek. This study used 150 selected using a purposive sampling method and data were analyzed using partial least square structural equation modeling (PLS-SEM). The results of this study indicate that Brand Image, E-Service Quality, and E-WOM are factors that can influence consumer purchase intention in Blibli Site in Jabodetabek.
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E-Commerce dengan Pengunjung Terbanyak Kuartal I 2023 (Katadata.co.id)
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