Determinant of Purchase Intention on Game Gacha Genshin Impact
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Abstract
Gacha games are online games that are popular in Indonesia, especially the gacha games developed by a developer from China, miHoYo. The purpose of this study is to determine and analyze the effect of Enjoyment, Economic Value, and Social Value on Purchase Intention for the gacha game Genshin Impact. The method of determining the sample uses a non-probability sampling method with purposive sampling. The data collection method uses a questionnaire which was distributed to 150 respondents who are Jabodetabek university students who play Genshin Impact and are willing to purchase Genshin Impact virtual items. The data analysis used PLS SEM analysis. The results of the analysis conclude that there is an influence of Enjoyment, Economic Value and Social Value on the Purchase Intention of the gacha game Genshin Impact. The results of the study conclude that there is an influence of Enjoyment, Economic Value and Social Value on the Purchase Intention of the gacha game Genshin Impact.
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