Pengaruh Orientasi Pasar, Orientasi Dan Kompetensi Kewirausahaan Terhadap Kinerja Usaha

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DOI: https://doi.org/10.24912/jmk.v3i1.11289
Keywords:
Entrepreneur Competence Market Orientation Entrepreneur Orientation Business Performance Kompetensi Kewirausahaan Orientasi Pasar Orientasi Kewirausahaan Kinerja Usaha.

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Agung Coasanata Zaini
Universitas Tarumanagara
Sarwo Edy Handoyo
Universitas Tarumanagara

Abstract

The purpose of this study is to examine the effect of market orientation, entrepreneurial orientation and entrepreneurial competence on the performance of culinary micro and small businesses in West Jakarta. This study took a sample of 75 companies and tested using SmartPLS 3.0. This study can explain that market orientation, entrepreneurial orientation, and entrepreneurial competence have a significant influence on business performance.


Tujuan dari penelitian ini adalah untuk menguji pengaruh dari orientasi pasar, orientasi kewirausahaan dan kompetensi kewirausahaan terhadap kinerja usaha mikro kecil dan menengah kuliner di Jakarta Barat. Penelitian ini mengambil sampel sebanyak 75 perusahaan dan diuji menggunakan SmartPLS 3.0. Penelitian ini dapat menjelaskan bahwa orientasi pasar, orientasi kewirausahaan, dan kompetensi kewirausahaan mempunyai pengaruh yang signifikan terhadap kinerja usaha

Article Details

Issue
Vol. 3 No. 1 (2021): Jurnal Manajerial dan Kewirausahaan
Section
Articles

This work is licensed under a Jurnal Muara Ilmu Ekonomi dan Bisnis Creative Commons Attribution-ShareAlike 4.0 International License.,/p>

Author Biographies

Agung Coasanata Zaini, Universitas Tarumanagara

Program Studi Manajemen Fakultas Ekonomi Universitas Tarumanagara

Sarwo Edy Handoyo, Universitas Tarumanagara

Program Studi Manajemen Fakultas Ekonomi Universitas Tarumanagara

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