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PENGARUH PENAYANGAN IKLAN DARING SELAMA PANDEMI COVID-19 TERHADAP KOGNISI KONSUMEN AKAN KEBUTUHAN DAN DAMPAKNYA TERHADAP PERILAKU PEMBELIAN KONSUMEN

DOI : 10.24912/pr.v5i2.13245
Cynthia Cynthia , Sherly Sherly , Fidelius Marlfel , Marlyn Marlyn , Keni Keni
page 411-421
Abstract : 928 | PDF : 441
DOI : 10.24912/pr.v5i2.13245

Faktor-Faktor yang Mempengaruhi Brand Loyalty Produk Susu dengan Brand Love sebagai Variabel Mediasi

DOI : 10.24912/pr.v9i2.35338
Kevin Chang , Keni Keni
page 522-533
Abstract : 546 | PDF : 100
DOI : 10.24912/pr.v9i2.35338
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