Keni, Keni, Universitas Tarumanagara, Indonesia
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Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi - Articles
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention
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Jurnal Komunikasi Vol. 12 No. 2 (2020): Jurnal Komunikasi - Articles
eWOM dan Trust sebagai Prediktor terhadap Purchase Intention: Brand Image sebagai Variabel Mediasi
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Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi - Articles
Formation of Consumer Impulsive Buying in MSMEs through Online Shopping Activities
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