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PENGUJIAN FAKTOR-FAKTOR YANG MEMBENTUK NIAT PEMBELIAN KONSUMEN SALADSTOP

Cynthia Cynthia, Hetty Karunia Tunjungsari

469-483

https://doi.org/10.24912/jmieb.v5i2.13346

Abstract : 313 | PDF : 447

PENGARUH PRIVACY, SOCIAL INFLUENCE TERHADAP ONLINE PURCHASE INTENTION: TRUST SEBAGAI VARIABEL MEDIASI

Veronica Veronica, Rodhiah Rodhiah

235-246

https://doi.org/10.24912/jmieb.v5i2.9657

Abstract : 2057 | PDF : 2493 PENGARUH PRIVACY, SOCIAL INFLUEN : 0 Untitled : 0

FAITH-BASED MARKETING: ANTECEDENTS OF PURCHASE INTENTION FOR HALAL-CERTIFIED PERSONAL CARE PRODUCTS

Hanif Adinugroho Widyanto, Muhammad Khalil Irfanur

421-430

https://doi.org/10.24912/jmieb.v3i2.7338

Abstract : 1013 | PDF : 634

DILEMATIS ANTARA PEMASARAN TRADISIONAL DENGAN PEMASARAN DIGITAL TERKAIT PERUBAHAN PERILAKU KONSUMEN: STUDI PADA MASA PANDEMI COVID-19

Clarence Clarence, Yulianti Yulianti, Christian Halim, Puspa Ratna Sari, Keni Keni

362-372

https://doi.org/10.24912/jmieb.v5i2.13237

Abstract : 1810 | PDF : 1513

PERAN KREDIBILITAS INFLUENCER, PENGETAHUAN PRODUK, DAN NEGARA ASAL PADA NIAT BELI SMARTPHONE OPPO A9 2020

Ilham Candra Prayoga, Yessy Artanti

111-123

https://doi.org/10.24912/jmieb.v5i1.10101

Abstract : 1063 | PDF : 1027

PENGARUH WEBSITE QUALITY, WEBSITE REPUTATION DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA PERUSAHAHAAN E-COMMERCE

Harry Jundrio, Keni Keni

229-239

https://doi.org/10.24912/jmieb.v4i2.7802

Abstract : 3219 | PDF : 2622 Pengaruh Website Quality, Websit : 0 Untitled : 0 009 Harry Jundrio dan Keni_Surat : 0

PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

Miharni Tjokrosaputro, Cokki Cokki

174-183

https://doi.org/10.24912/jmieb.v4i1.7588

Abstract : 773 | PDF : 665

PENGARUH INFORMATION QUALITY DAN RELATIONSHIP QUALITY TERHADAP UNCERTAINTY REDUCTION DAN PURCHASE INTENTION

Melinda Ika Sari, Keni Keni

112-121

https://doi.org/10.24912/jmieb.v3i1.3490

Abstract : 1323 | PDF : 569

PENGARUH GREEN BRAND POSITIONING DAN GREEN BRAND KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION MELALUI SIKAP PADA GREEN BRAND SEBAGAI VARIABEL MEDIASI

Linda Wahyuningtias, Yessy Artanti

320-329

https://doi.org/10.24912/jmieb.v4i2.8205

Abstract : 2214 | PDF : 1443 CTA : 0 019 Linda Wahyuningtias & Yessy : 0

FACTORS INFLUENCING PURCHASE INTENTION AND ACTUAL PURCHASE OF FREE TO PLAY GAMES: THE CASE OF VALORANT GAMES

Tritanio Nizar Rabulizat, Chairy Chairy, Filda Rahmiati, Felix Goenadhi

455-471

https://doi.org/10.24912/jmieb.v8i2.32265

Abstract : 137 | PDF : 104

PENGARUH KREDIBILITAS INFLUENCER TERHADAP INTENSI PEMBELIAN PRODUK FASHION MELALUI KEPERCAYAAN MEREK PADA PENGGUNA INSTAGRAM DI JAKARTA

Felly Octaviani, frangky selamat

274-285

https://doi.org/10.24912/jmieb.v7i2.23151

Abstract : 682 | PDF : 763

PENGARUH PRODUCT QUALITY, ATTITUDE OF CUSTOMERS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP PURCHASE INTENTION PADA UMKM PRODUK KUE

Calvin Johari, Keni Keni

340-351

https://doi.org/10.24912/jmieb.v6i2.21215

Abstract : 608 | PDF : 1419

PARADOKS INFLUENCER, PENGARUHNYA TERHADAP NIATAN MEMBELI MS GLOW FOR MEN

klemens prasastyo, Vieri

394-406

https://doi.org/10.24912/jmieb.v6i2.20683

Abstract : 172 | PDF : 229

PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION, MEDIASI BRAND TRUST DAN BRAND ATTITUDE PADA PRODUK SKINCARE

Valentino Wijaya, Keni Keni

274-287

https://doi.org/10.24912/jmieb.v6i2.19301

Abstract : 1474 | PDF : 3430

FAKTOR-FAKTOR PEMBENTUK PURCHASE INTENTION PRODUK OTOMOTIF "X"

Christofen Michael Darren, Hetty Karunia Tunjungsari

352-362

https://doi.org/10.24912/jmieb.v6i2.18656

Abstract : 197 | PDF : 203

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